Home laundry appliances in Germany is set to maintain its retail volume decline throughout the forecast period, with current value sales continuing to rise, although at a much slower rate. The reason for volume decline is the already high penetration rate, paired with economic uncertainties in the coming years.
While the further improvement of automatic washer dryers is currently in the spotlight in home laundry appliances in Germany, other categories can still create interest amongst German consumers. However, different features may have to be offered to attract the widest consumer group.
With the rise of smart applications in connection with smart eco systems, such as Bosch Home Connect, the potential is also growing for alternative pricing models. Therefore, not only subscription models, but even rental models, are becoming more and more feasible from a technological point of view.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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