Having declined marginally during 2020, retail volume sales of home laundry appliances rebounded strongly in 2021. Canadians also shifted to lower price points during 2020 in the face of economic uncertainty, with millions of jobs lost during the initial lockdown.
Apart from its negative economic effects, COVID-19 had a positive impact on demand for home laundry appliances by leading local consumers to pay more attention to hygiene in an effort to reduce their risk of contracting the virus. As a result, many laundered their clothes more frequently.
Local consumers, particularly younger ones, are become more interested in sustainability. As a result, they are becoming more interested in home laundry appliances that use less water and electricity, such as Electrolux frontloading washing machines with the energy-efficient LuxCare Wash System and the Samsung Front Load Washer with Self-Clean, Steam, and Smart Care features, which is especially efficient in terms of water use.
Connectivity is steadily growing in popularity in automatic washing machines, with more than a quarter of the automatic washing machines sold in 2021 connected models, and this trend is set to continue during the forecast period. Smart laundry appliances tend to be particularly popular with the affluent and the tech savvy.
After a strong 2021, the rate of growth in retail volume sales of home laundry appliances will steadily slow over the course of the review period. Freestanding automatic dryers will be the top performer in terms of growth, but automatic washing machines will continue to account for the bulk of volume sales.
A growing number of local consumers no longer regard the laundry room as a dingy room in the basement, with more of them turning their laundry rooms into neatly decorated spaces, equipped with the latest high-tech home laundry appliances. This trend is partly influenced by family, neighbours and friends investing in revamping their laundry rooms.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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