Hybrid working (working part of the time at home, and part in the office) is expected to continue in the forecast period, which will lead consumers to continue to use appliances at a higher rate compared with pre-pandemic, resulting in sustained consumer investment in home laundry appliances. The projected retail volume growth for the category is also expected to be driven by consumers in the premium space investing in smart laundry appliances with streamlined designs.
The Whirlpool-owned brand Maytag released the first automatic washing machine and automatic dryer catering to pet owners in 2022. With this launch, Whirlpool has the potential to capture a large segment of Canadians, as 50% own pets, according to Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2022.
With the trend of consumers revamping their laundry rooms, attractive home laundry appliances are becoming more popular. In 2022, Samsung launched its Bespoke AI line-up of home laundry appliances – the company’s line of washers and dryers with customisable installation and materials that fit consumers’ home layout and style.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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