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Home Laundry Appliances in Canada
January 2022
2021 DEVELOPMENTS
Economic improvement boosts replacement purchases
Having declined marginally during 2020, retail volume sales of home laundry appliances rebounded strongly in 2021. Canadians also shifted to lower price points during 2020 in the face of economic uncertainty, with millions of jobs lost during the initial lockdown.
Pandemic worries lead some to wash their clothes more frequently
Apart from its negative economic effects, COVID-19 had a positive impact on demand for home laundry appliances by leading local consumers to pay more attention to hygiene in an effort to reduce their risk of contracting the virus. As a result, many laundered their clothes more frequently.
More environmentally conscious consumers seek out washing machines that use less water and electricity
Local consumers, particularly younger ones, are become more interested in sustainability. As a result, they are becoming more interested in home laundry appliances that use less water and electricity, such as Electrolux frontloading washing machines with the energy-efficient LuxCare Wash System and the Samsung Front Load Washer with Self-Clean, Steam, and Smart Care features, which is especially efficient in terms of water use.
PROSPECTS AND OPPORTUNITIES
Connectivity will continue to grow in popularity among the affluent and tech savvy
Connectivity is steadily growing in popularity in automatic washing machines, with more than a quarter of the automatic washing machines sold in 2021 connected models, and this trend is set to continue during the forecast period. Smart laundry appliances tend to be particularly popular with the affluent and the tech savvy.
Retail volume growth will slow, as post-lockdown rebound fades
After a strong 2021, the rate of growth in retail volume sales of home laundry appliances will steadily slow over the course of the review period. Freestanding automatic dryers will be the top performer in terms of growth, but automatic washing machines will continue to account for the bulk of volume sales.
Fewer households will hide their home laundry appliances away in the basement
A growing number of local consumers no longer regard the laundry room as a dingy room in the basement, with more of them turning their laundry rooms into neatly decorated spaces, equipped with the latest high-tech home laundry appliances. This trend is partly influenced by family, neighbours and friends investing in revamping their laundry rooms.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Canada report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Home Laundry Appliances in Canada?
Which are the leading brands in Canada?
How are products distributed in Canada?
To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
How are considerations such as urban development and the rise in single-person households determining sales growth?
Where is future growth expected to be most dynamic?
Home Laundry Appliances in Canada - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Economic improvement boosts replacement purchases
Pandemic worries lead some to wash their clothes more frequently
More environmentally conscious consumers seek out washing machines that use less water and electricity
PROSPECTS AND OPPORTUNITIES
Connectivity will continue to grow in popularity among the affluent and tech savvy
Retail volume growth will slow, as post-lockdown rebound fades
Fewer households will hide their home laundry appliances away in the basement
CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2016-2021Table 2 Sales of Home Laundry Appliances by Category: Value 2016-2021Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021Table 6 Sales of Automatic Washing Machines by Format: % Volume 2016-2021Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021Table 12 Production of Home Laundry Appliances: Total Volume 2016-2021Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
Consumer Appliances in Canada - Industry Overview
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021Table 18 Replacement Cycles of Consumer Appliances by Category 2016-2021Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 21 Sales of Consumer Appliances by Category: Volume 2016-2021Table 22 Sales of Consumer Appliances by Category: Value 2016-2021Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021Table 24 Sales of Consumer Appliances by Category: % Value Growth 2016-2021Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021Table 29 Sales of Small Appliances by Category: Volume 2016-2021Table 30 Sales of Small Appliances by Category: Value 2016-2021Table 31 Sales of Small Appliances by Category: % Volume Growth 2016-2021Table 32 Sales of Small Appliances by Category: % Value Growth 2016-2021Table 33 NBO Company Shares of Major Appliances: % Volume 2017-2021Table 34 LBN Brand Shares of Major Appliances: % Volume 2018-2021Table 35 NBO Company Shares of Small Appliances: % Volume 2017-2021Table 36 LBN Brand Shares of Small Appliances: % Volume 2018-2021Table 37 Distribution of Major Appliances by Format: % Volume 2016-2021Table 38 Distribution of Small Appliances by Format: % Volume 2016-2021Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026Table 40 Forecast Sales of Consumer Appliances by Category: Value 2021-2026Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026Table 47 Forecast Sales of Small Appliances by Category: Volume 2021-2026Table 48 Forecast Sales of Small Appliances by Category: Value 2021-2026Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Home Laundry Appliances
Built-in Home Laundry Appliances
Freestanding Home Laundry Appliances
Built-in Automatic Dryers
Freestanding Automatic Dryers
Built-in Automatic Washer Dryers
Freestanding Automatic Washer Dryers
Built-in Automatic Washing Machines
Freestanding Automatic Washing Machines
Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.