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Country Report

Pet Care in Taiwan

| Pages: 52

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Pet care continues to see healthy value growth in 2013

Overall dogs, cats and small mammals/reptile population increased in 2013 and consequentially led to increase in spending on pet food and pet care products. Strong population growth in cats and small dogs will offset declines in medium and large dog, bird, and fish populations. Meanwhile, the increased willingness of pet owners to spend more on their animals and the rising cost of raw materials will boost value growth in 2013.

International brands still dominate the pet care market

The pet care market is heavily saturated as many major international brands can be found in Taiwan. As such, imports have risen each year and comprise the majority of total pet care value sales. These brands offer higher-quality products at more expensive prices. However, imports from traditionally strong importing countries, such as the US and Canada, have fallen over the review period, giving rise to cheaper imports from Southeast Asia. Major domestic producers, such as Uni-President Enterprises Corp and Fwusow Industry Products Co Ltd, are actively attempting to capture better value shares with higher-quality products.

Societal factors fuel the demand for pets

A large number of societal shifts will continue to spur the pet care market. Low birth rates, low marriage rates, ageing population, later marriages, increased women’s independence, and smaller household size are among the many factors contributing to the rise in keeping pets at home, as pets are increasingly seen as good companions. Moreover, urbanisation will fuel the demand for small dogs, cats and small mammals.

Humanisation and premiumisation trends are transforming pet care habits

Attitudes towards pets have continued to see a humanisation and premiumisation effect. Pet owners are increasingly treating their pets as members of the family. This in turn has driven value growth for more premium and high-quality products. Owners are willing to purchase more nutritious foods with better ingredients and different functions, while increasingly seeking out better care in the form of pet dietary supplements, entertainment, living environment, and beauty care. Even products such as pet insurance and funeral services have become increasingly available in Taiwan.

Popularity of pet superstores continues with a large variety of outlets

Premiumisation is driving the demand for more specialised and comprehensive service outlets. Pet superstores combine shopping with veterinary, spa, boarding and grooming services in one convenient location. These stores bring a level of professionalism and trustworthiness to owners seeking better service. Chained outlets and beauty salons have continued to rise in number, while other specialised outlets, such as dog-training facilities, health spas and even pet hotels, are entering the market to satisfy consumer demand.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Taiwan for free:

The Pet Care in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Taiwan?
  • What are the major brands in Taiwan?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Pet care continues to see healthy value growth in 2013

International brands still dominate the pet care market

Societal factors fuel the demand for pets

Humanisation and premiumisation trends are transforming pet care habits

Popularity of pet superstores continues with a large variety of outlets

KEY TRENDS AND DEVELOPMENTS

Humanisation trend is transforming pet care habits

International brands continue to dominate pet care

Two distinct consumer types are influenced by distribution trends

Strong value growth potential leads to diversified products and services

The increasing importance of internet retailing

MARKET INDICATORS

  • Table 1 Pet Populations 2008-2013

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2008-2013
  • Table 3 Sales of Pet Care by Category: Value 2008-2013
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 5 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 7 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2006-2011
  • Table 11 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 16 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Taiwan - Company Profiles

Fwusow Industry Products Co Ltd in Pet Care (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Fwusow Industry Products Co Ltd: Key Facts
  • Summary 3 Fwusow Industry Products Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Fwusow Industry Products Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 5 Fwusow Industry Products Co Ltd: Competitive Position 2012

Hai Feng Feeds Co Ltd in Pet Care (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Hai Feng Feeds Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Hai Feng Feeds Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 8 Hai Feng Feeds Co Ltd: Competitive Position 2012

Uni-President Enterprises Corp in Pet Care (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Uni-President Enterprises Corp: Key Facts
  • Summary 10 Uni-President Enterprises Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Uni-President Enterprises Corp: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 12 Uni-President Enterprises Corp: Competitive Position 2012

Yu Zai Yu Pet Store in Pet Care (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Yu Zai Yu Pet Store: Key Facts
  • Summary 14 Yu Zai Yu Pet Store: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

Cat Food in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2008-2013
  • Table 20 Cat Population 2008-2013
  • Table 21 Consumption of Prepared Cat Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 15 Cat Food by Price Band 2013
  • Table 22 Sales of Cat Food by Category: Volume 2008-2013
  • Table 23 Sales of Cat Food by Category: Value 2008-2013
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2008-2013
  • Table 25 Sales of Cat Food by Category: % Value Growth 2008-2013
  • Table 26 Sales of Premium Cat Food by Category: Value 2008-2013
  • Table 27 NBO Company Shares of Cat Food: % Value 2008-2012
  • Table 28 LBN Brand Shares of Cat Food: % Value 2009-2012
  • Table 29 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 30 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 31 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 32 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018

Dog Food in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 33 Dog Owning Households: % Analysis 2008-2013
  • Table 34 Dog Population 2008-2013
  • Table 35 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 16 Dog Food by Price Band 2013
  • Table 36 Sales of Dog Food by Category: Volume 2008-2013
  • Table 37 Sales of Dog Food by Category: Value 2008-2013
  • Table 38 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 40 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 41 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 42 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 43 LBN Brand Shares of Dog Treats: % Value 2009-2012
  • Table 44 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 45 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 46 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 47 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018

Other Pet Food in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 48 Other Pet Population 2008-2013

CATEGORY DATA

  • Table 49 Sales of Other Pet Food by Category: Volume 2008-2013
  • Table 50 Sales of Other Pet Food by Category: Value 2008-2013
  • Table 51 Sales of Other Pet Food by Category: % Volume Growth 2008-2013
  • Table 52 Sales of Other Pet Food by Category: % Value Growth 2008-2013
  • Table 53 LBN Brand Shares of Bird Food: % Value 2009-2012
  • Table 54 LBN Brand Shares of Fish Food: % Value 2009-2012
  • Table 55 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2009-2012
  • Table 56 Forecast Sales of Other Pet Food by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Other Pet Food by Category: Value 2013-2018
  • Table 58 Forecast Sales of Other Pet Food by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Other Pet Food by Category: % Value Growth 2013-2018

Pet Products in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Pet Products by Category: Value 2008-2013
  • Table 61 Sales of Pet Products by Category: % Value Growth 2008-2013
  • Table 62 Sales of Pet Healthcare by Type: % Value Breakdown 2008-2013
  • Table 63 Forecast Sales of Pet Products by Category: Value 2013-2018
  • Table 64 Forecast Sales of Pet Products by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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