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Country Report

Taiwan Flag Pet Care in Taiwan

| Pages: 56

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Healthy growth observed for pet care over the review period

Compared to the current value CAGR of 7% recorded over the review period, pet care is predicted to record more moderate growth of 6% in 2016. Propelling this continuous growth in pet care over the review period was the rise in pet ownership, particularly cats, and increased public education and awareness of responsible pet ownership. This in turn spurred owners to be more willing to spend to give their pets a better and healthier quality of life.

Food safety not only a hot topic but also a major driver of sales for pet care

The series of human food scandals that rocked the island over the review period also had an impact on pet food. To tighten the monitoring of the local pet food industry, the Council of Agriculture launched a mechanism in October 2015 to ask local and foreign suppliers to report the ingredients in their cat food and dog food online. Under the Animal Protection Act, the council is authorised to issue the standards for allowable levels of pathogenic microorganisms and animal health hazards in order to ensure pet safety. This is being reflected in the current value growth of pet food which is outpacing pet products in 2016. Even against the backdrop of Taiwan’s stagnating economy, the action prompted a greater number of more-discerning pet owners to shift to legally safe pet food, as well as leading to low-priced pet food experiencing a fall in demand.

Increasing competition leads to greater fragmentation

Mars Inc remains by far the biggest player in pet care due to its wide distribution reach and strong presence in both mid-priced and premium bands. However, Mars Inc faced stiff competition in 2015 as many of the prominent players in pet care in Taiwan are long-established importers of notable international premium brands which target niche areas by focusing on premium pet care. While international players are able to tap into their vast resources to use marketing activities to reach out to a wider consumer base, these importers are developing a niche for themselves with an established reputation and foothold in the market. Thus pet care is becoming more and more fragmented, with many small players that do not have significant shares.

Continuous growth of chained specialists due to outlet expansion and integration

Chained specialist channels are becoming increasingly important in 2016 with the expansion of outlets into residential areas as well as the strategic alliance amongst chained brands and independent brands. The benefits of such strategic alliances include outlet integration and joint procurement. An established means of distributing pet care in Taiwan is through independent pet shops, with these outlets accounting for a large proportion of sales. However, independent pet shops in Taiwan have faced strong challenges from chained pet shops, superstores and other retailing channels, such as internet specialists. Chained pet shops and pet superstores are better able to cater to the consumer demand for one-stop shopping for pet care and services, with these outlets having an extensive variety of products available on their shelves and they are also able to give advice to pet owners. The advantage of such cooperation among specialist outlets is a more regulated and mature market, resulting in the elimination of low-grade small and medium-sized businesses and a consolidation of the whole pet care industry.

Pet care forecast to see healthy growth due to social structure

Though at a slower rate than the review period, pet care is still expected to see healthy growth in constant 2015 value terms over the forecast period. This is based on changing social demographics, in particular the increasing number of single households, smaller living environments, as well as busy and stressful lifestyles. The needs of those seeking a pet for companionship have evolved to the extent that pets are now often seen as family members. In addition to the increased concerns about the well-being of pets, the demand for time-saving, convenient and environmentally-friendly pet care products are also expected to be major contributors to future growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Taiwan for free:

The Pet Care in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Taiwan?
  • What are the major brands in Taiwan?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Healthy growth observed for pet care over the review period

Food safety not only a hot topic but also a major driver of sales for pet care

Increasing competition leads to greater fragmentation

Continuous growth of chained specialists due to outlet expansion and integration

Pet care forecast to see healthy growth due to social structure

KEY TRENDS AND DEVELOPMENTS

Cat population outperforming dog population to drive up demand

Premium and specific-needs products drives growth in the pet food industry

Shrinking pet fish population negatively impacts fish products

MARKET INDICATORS

  • Table 1 Pet Populations 2011-2016

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2011-2016
  • Table 3 Sales of Pet Care by Category: Value 2011-2016
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 5 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 6 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 7 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  • Table 11 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 16 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Taiwan - Company Profiles

Fwusow Industry Co Ltd in Pet Care (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Fwusow Industry Co Ltd: Key Facts
  • Summary 3 Fwusow Industry Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Fwusow Industry Co Ltd: Competitive Position 2015

Uni-President Enterprises Corp in Pet Care (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Uni-President Enterprises Corp: Key Facts
  • Summary 6 Uni-President Enterprises Corp: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Uni-President Enterprises Corp: Competitive Position 2015

Wonder Pet Co Ltd in Pet Care (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Wonder Pet Co Ltd: Key Facts
  • Summary 9 Wonder Pet Co Ltd: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 1 Wonder Pet Co Ltd: PetPark in Tianmu, Taipei City

PRIVATE LABEL

  • Summary 10 Wonder Pet Co Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 11 Wonder Pet Co Ltd: Competitive Position 2015

Cat Food in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2011-2016
  • Table 20 Cat Population 2011-2016
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 12 Cat Food by Price Band 2016
  • Table 22 Sales of Cat Food by Category: Volume 2011-2016
  • Table 23 Sales of Cat Food by Category: Value 2011-2016
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2011-2016
  • Table 25 Sales of Cat Food by Category: % Value Growth 2011-2016
  • Table 26 Sales of Premium Cat Food by Category: Value 2011-2016
  • Table 27 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  • Table 28 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  • Table 29 NBO Company Shares of Cat Food: % Value 2011-2015
  • Table 30 LBN Brand Shares of Cat Food: % Value 2012-2015
  • Table 31 Forecast Sales of Cat Food by Category: Volume 2016-2021
  • Table 32 Forecast Sales of Cat Food by Category: Value 2016-2021
  • Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021

Dog Food in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 35 Dog Owning Households: % Analysis 2011-2016
  • Table 36 Dog Population 2011-2016
  • Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 13 Dog Food by Price Band 2016
  • Table 38 Sales of Dog Food by Category: Volume 2011-2016
  • Table 39 Sales of Dog Food by Category: Value 2011-2016
  • Table 40 Sales of Dog Food by Category: % Volume Growth 2011-2016
  • Table 41 Sales of Dog Food by Category: % Value Growth 2011-2016
  • Table 42 Sales of Premium Dog Food by Category: Value 2011-2016
  • Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  • Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  • Table 45 NBO Company Shares of Dog Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Dog Food: % Value 2012-2015
  • Table 47 LBN Brand Shares of Dog Treats: % Value 2012-2015
  • Table 48 Forecast Sales of Dog Food by Category: Volume 2016-2021
  • Table 49 Forecast Sales of Dog Food by Category: Value 2016-2021
  • Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021

Other Pet Food in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 52 Other Pet Population 2011-2016

CATEGORY DATA

  • Table 53 Sales of Other Pet Food by Category: Volume 2011-2016
  • Table 54 Sales of Other Pet Food by Category: Value 2011-2016
  • Table 55 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
  • Table 56 Sales of Other Pet Food by Category: % Value Growth 2011-2016
  • Table 57 LBN Brand Shares of Bird Food: % Value 2012-2015
  • Table 58 LBN Brand Shares of Fish Food: % Value 2012-2015
  • Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2012-2015
  • Table 60 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 61 Forecast Sales of Other Pet Food by Category: Value 2016-2021
  • Table 62 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 63 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021

Pet Products in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 64 Sales of Pet Products by Category: Value 2011-2016
  • Table 65 Sales of Pet Products by Category: % Value Growth 2011-2016
  • Table 66 Sales of Pet Healthcare by Type: % Value 2011-2016
  • Table 67 Sales of Other Pet Products by Type: % Value 2011-2016
  • Table 68 Forecast Sales of Pet Products by Category: Value 2016-2021
  • Table 69 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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