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Country Report

Taiwan Flag Pet Care in Taiwan

| Pages: 47

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Rise in pet population continues to drive demand

Due to changing demographic trends, such as smaller household sizes, delayed marriages and lower birth rates, more Taiwanese seek to keep pets as companions. This has led to a rising pet population, particularly in the numbers of small dogs, cats and small mammals, which are suitable for a modern, busy lifestyle where owners live in smaller spaces. Generally, the rising interest in keeping such pets has boosted volume sales in pet care products. Additionally, an increased willingness for pet owners to spend more on their animals, coupled with the rising cost of raw materials, has boosted value growth in 2013.

Pet owners are increasingly concerned about health of their pets

Pet owners in Taiwan are increasingly concerned for the health of their pets. This is against the trend for pet humanisation, which has led to a growing willingness for owners to spend more on their pets. As a result, pet healthcare and pet dietary supplements have both benefited in value growth terms in 2013, and this growth is expected to continue into 2014. Additionally, in recent years, pet owners in Taiwan are becoming increasingly sceptical about the safety of pet food, due to various food safety scandals in both human food and in pet food. Pet owners have become more vigilant in checking the sources and ingredients used in pet food. Some have turned to organic pet food, or to including fresh food specially prepared for their pets as a dietary complement.

International brands continue to dominate

International brands continue to dominate Taiwanese pet care, as a result of their strong reputation in product quality and traceability. On the other hand, domestic brands traditionally positioned in the economy- and medium-price points have lost ground to both cheaper imports and private label, as well as to the better quality of premium imported pet foods. In response, local manufacturers are moving into niche pet foods, priced in the premium and faster growing value-added categories.

Pet specialist stores continue to appeal to pet owners

Pet specialist stores, including pet superstores and pet stores, have increased in number over the review period, which has granted a wider access for pet owners throughout Taiwan. These stores provide a wide range of services, including store personnel with product recommendations and advice on choosing pet care products, as well as grooming and spa services, pet hotel accommodation and also veterinary services, making them a one-stop shop solution for pet owners. The rise in premium pet food is also the result of the increasing appeal of pet specialist stores, which commonly stock imported premium products.

Pet care is expected to continue to grow robustly

Pet populations of small dogs, cats and small mammals in particular are expected to continue to increase over the forecast period, fuelling volume growth in pet care products. On another hand, the related trends of pet humanisation and pet premiumisation will result in consumers seeking greater numbers of niche and better quality products, which will in turn drive value growth. Manufacturers are expected to offer more innovative new products to help in differentiating themselves. Emerging pet products categories, such as prams and other accessories, are likely to gain traction with consumers, in line with the rising “designer pets” trend.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Taiwan for free:

The Pet Care in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Taiwan?
  • What are the major brands in Taiwan?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Rise in pet population continues to drive demand

Pet owners are increasingly concerned about health of their pets

International brands continue to dominate

Pet specialist stores continue to appeal to pet owners

Pet care is expected to continue to grow robustly

KEY TRENDS AND DEVELOPMENTS

Polarisation due to channel distribution trends

International brands continue to dominate

Rising pet health and wellness trend

MARKET INDICATORS

  • Table 1 Pet Populations 2009-2014

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2009-2014
  • Table 3 Sales of Pet Care by Category: Value 2009-2014
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 5 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 7 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
  • Table 11 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 16 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Taiwan - Company Profiles

Coo Coo G Pet Store in Pet Care (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Coo Coo G Pet Store: Key Facts

COMPANY BACKGROUND

INTERNET STRATEGY

COMPETITIVE POSITIONING

  • Summary 3 Coo Coo G Pet Store: Competitive Position 2013

Fwusow Industry Products Co Ltd in Pet Care (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Fwusow Industrial Products Co Ltd: Key Facts
  • Summary 5 Fwusow Industrial Products Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Fwusow Industrial Products Co Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 7 Fwusow Industrial Products Co Ltd: Competitive Position 2013

Uni-President Enterprises Corp in Pet Care (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Uni-President Enterprise Corp: Key Facts
  • Summary 9 Uni-President Enterprise Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Uni-President Enterprise Corp: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 11 Uni-President Enterprise Corp: Competitive Position 2013

Cat Food in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2009-2014
  • Table 20 Cat Population 2009-2014
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 12 Cat Food by Price Band 2014
  • Table 22 Sales of Cat Food by Category: Volume 2009-2014
  • Table 23 Sales of Cat Food by Category: Value 2009-2014
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2009-2014
  • Table 25 Sales of Cat Food by Category: % Value Growth 2009-2014
  • Table 26 Sales of Premium Cat Food by Category: Value 2009-2014
  • Table 27 NBO Company Shares of Cat Food: % Value 2009-2013
  • Table 28 LBN Brand Shares of Cat Food: % Value 2010-2013
  • Table 29 Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 30 Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 31 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 32 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019

Dog Food in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 33 Dog Owning Households: % Analysis 2009-2014
  • Table 34 Dog Population 2009-2014
  • Table 35 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 13 Dog Food by Price Band 2014
  • Table 36 Sales of Dog Food by Category: Volume 2009-2014
  • Table 37 Sales of Dog Food by Category: Value 2009-2014
  • Table 38 Sales of Dog Food by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Dog Food by Category: % Value Growth 2009-2014
  • Table 40 Sales of Premium Dog Food by Category: Value 2009-2014
  • Table 41 NBO Company Shares of Dog Food: % Value 2009-2013
  • Table 42 LBN Brand Shares of Dog Food: % Value 2010-2013
  • Table 43 LBN Brand Shares of Dog Treats: % Value 2010-2013
  • Table 44 Forecast Sales of Dog Food by Category: Volume 2014-2019
  • Table 45 Forecast Sales of Dog Food by Category: Value 2014-2019
  • Table 46 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 47 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019

Other Pet Food in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 48 Other Pet Population 2009-2014

CATEGORY DATA

  • Table 49 Sales of Other Pet Food by Category: Volume 2009-2014
  • Table 50 Sales of Other Pet Food by Category: Value 2009-2014
  • Table 51 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
  • Table 52 Sales of Other Pet Food by Category: % Value Growth 2009-2014
  • Table 53 LBN Brand Shares of Bird Food: % Value 2010-2013
  • Table 54 LBN Brand Shares of Fish Food: % Value 2010-2013
  • Table 55 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2010-2013
  • Table 56 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Other Pet Food by Category: Value 2014-2019
  • Table 58 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019

Pet Products in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Pet Products by Category: Value 2009-2014
  • Table 61 Sales of Pet Products by Category: % Value Growth 2009-2014
  • Table 62 Sales of Pet Healthcare by Type: % Value Breakdown 2009-2014
  • Table 63 Forecast Sales of Pet Products by Category: Value 2014-2019
  • Table 64 Forecast Sales of Pet Products by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets
                                  • Other Pet Products by Type

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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