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Country Report

Japan Flag Pet Care in Japan

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Falling demand for dog food undermines pet care market performance

Total pet care current value sales and total pet food volume sales both declined in 2012. This was mainly due to falling demand for dog food as Japan’s pet dog population continued to decline. However, rates of decline in total pet care current value sales and total pet food volume sales were both slower than those recorded in 2011, indicating that the declining trend in the pet dog population is gradually levelling off. Moreover, the performance of the entire pet care market was lifted as an increase in the pet cat population supported a return to growth in volume sales for the cat food category after three consecutive years of decline. Similarly, the increasing willingness of cat owners to trade up to premium dry cat food products helped to slow the decline in total pet care current value sales. Other pet food meanwhile continued to show volume and current value sales declines, mainly due to a decline in the pet fish population. At the same time, however, the growing tendency of owners to ‘humanise’ pets (especially dogs and cats) helped to bolster spending on pet products.

Japanese dog owners show a growing preference for smaller breeds

The numbers of large and medium-sized dogs in Japan’s pet dog population declined by much more than the number of small dogs during the review period. This was partly because smaller breeds tend to have longer life spans. At the same time, rising urbanisation also fuelled the growing preference for small dogs, which are better suited to living in apartments and flats. Similarly, population ageing helped to increase the popularity of smaller breeds, as elderly people can find it difficult to manage larger dogs. Most dog food companies responded to this general trend by introducing smaller pack sizes and more convenient packaging formats such as stand-up pouches. However, since larger breeds tend to eat more, this trend continued to compound the negative impact that the decline in the total pet dog population had on demand for dog food in 2012.

Market leaders Mars and Unicharm drive trend towards greater segmentation

Mars Japan Ltd remained the overall leader in pet care in current value sales terms in 2012, followed by Unicharm Corp. The market lead held by Mars is built on an extensive dog and cat food portfolio that covers all price segments and includes globally renowned brands like Pedigree, Royal Canin and Kal Kan (Whiskas). Unicharm meanwhile is mainly focused on dog food, though it also offers cat food and cat litter products. These two companies were also among the leaders in terms of driving the trend towards greater segmentation in dog and cat food during the review period. To offset growing competition from cheaper brands and private label ranges, both companies launched new age-, breed- and size-specific dog and cat food products, as well as new flavour variants. Both companies were particularly active in developing and marketing new products for senior dogs and cats.

Internet retailing makes strong gains in pet care distribution

Home and garden specialist retailers remained the most important distribution channel for pet care products in Japan in 2012, followed by pet shops and supermarkets. During the review period, however, these and other channels experienced value share declines due to the rapid advance of internet retailing. Aside from strong growth in the number of companies selling pet care products over the internet, this channel’s performance was bolstered by increasing consumer appreciation for the convenience and capacity for easy price comparison afforded by shopping online. The fact that online operators are frequently able to offer lower prices than their store-based counterparts also supported robust value share gains for the internet retailing channel.

Slower decline in pet dog population will lift market performance towards 2018

Total pet care constant value sales and total pet food volume sales are both expected to decline over the forecast period. This will be mainly due to further declines in the pet dog population, specifically in the numbers of large and medium-sized pet dogs. However, this trend will gradually level off towards 2018, and together with steady growth in the pet cat population, this should ensure that the rate of decline in total pet food volume sales is markedly slower than that recorded during the review period. Similarly, the decline in total pet care constant value sales is expected to remain quite small thanks to rising demand for higher quality and more advanced pet food products that are designed for specific breeds, animals of different ages, sizes etc. The decline in total constant value sales will be limited as the ‘pet humanisation’ trend encourages owners to increase spending on pet products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Pet Care in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Japan?
  • What are the major brands in Japan?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Japan - Industry Overview

EXECUTIVE SUMMARY

Falling demand for dog food undermines pet care market performance

Japanese dog owners show a growing preference for smaller breeds

Market leaders Mars and Unicharm drive trend towards greater segmentation

Internet retailing makes strong gains in pet care distribution

Slower decline in pet dog population will lift market performance towards 2018

KEY TRENDS AND DEVELOPMENTS

New gourmet-style products prove successful in dry cat food

Pet humanisation trend fuels greater segmentation in dog and cat food

Internet retailing continues to make strong gains in pet care distribution

Small breeds continue to gain popularity among dog owners in Japan

Pet population ageing influences new launches in dog and cat food

MARKET INDICATORS

  • Table 1 Pet Populations 2008-2013

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2008-2013
  • Table 3 Sales of Pet Care by Category: Value 2008-2013
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 5 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 7 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2006-2011
  • Table 11 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 16 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Japan - Company Profiles

Aeonpet Inc in Pet Care (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Aeonpet Inc: Key Facts
  • Summary 3 Aeonpet Inc: Operational Indicators 2011-2012

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 4 Aeonpet Inc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Aeonpet Inc: Competitive Position 2012

Hill's Colgate Japan Ltd in Pet Care (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Hill’s Colgate Japan Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Hill’s Colgate Japan Ltd: Competitive Position 2012

Mars Japan Ltd in Pet Care (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Mars Japan Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Mars Japan Ltd: Competitive Position 2012

Nippon Pet Food Ltd in Pet Care (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Nippon Pet Food Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Nippon Pet Food Ltd: Competitive Position 2012

Nisshin Pet Food Ltd in Pet Care (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Nisshin Pet Food Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Nisshin Pet Food: Competitive Position 2012

Unicharm Corp in Pet Care (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Unicharm Corp: Key Facts
  • Summary 15 Unicharm Corp: Operational Indicators 2010-2012

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 16 Unicharm Corp: Competitive Position 2012

Cat Food in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2008-2013
  • Table 20 Cat Population 2008-2013
  • Table 21 Consumption of Prepared Cat Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 17 Cat Food by Price Band 2013
  • Table 22 Sales of Cat Food by Category: Volume 2008-2013
  • Table 23 Sales of Cat Food by Category: Value 2008-2013
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2008-2013
  • Table 25 Sales of Cat Food by Category: % Value Growth 2008-2013
  • Table 26 Sales of Premium Cat Food by Category: Value 2008-2013
  • Table 27 NBO Company Shares of Cat Food: % Value 2008-2012
  • Table 28 LBN Brand Shares of Cat Food: % Value 2009-2012
  • Table 29 LBN Brand Shares of Cat Treats: % Value 2009-2012
  • Table 30 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 31 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018

Dog Food in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 34 Dog Owning Households: % Analysis 2008-2013
  • Table 35 Dog Population 2008-2013
  • Table 36 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 18 Dog Food by Price Band 2013
  • Table 37 Sales of Dog Food by Category: Volume 2008-2013
  • Table 38 Sales of Dog Food by Category: Value 2008-2013
  • Table 39 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 41 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 42 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 43 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 44 LBN Brand Shares of Dog Treats: % Value 2009-2012
  • Table 45 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 46 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 47 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 48 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018

Other Pet Food in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 49 Other Pet Population 2008-2013

CATEGORY DATA

  • Table 50 Sales of Other Pet Food by Category: Volume 2008-2013
  • Table 51 Sales of Other Pet Food by Category: Value 2008-2013
  • Table 52 Sales of Other Pet Food by Category: % Volume Growth 2008-2013
  • Table 53 Sales of Other Pet Food by Category: % Value Growth 2008-2013
  • Table 54 LBN Brand Shares of Bird Food: % Value 2009-2012
  • Table 55 LBN Brand Shares of Fish Food: % Value 2009-2012
  • Table 56 Forecast Sales of Other Pet Food by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Other Pet Food by Category: Value 2013-2018
  • Table 58 Forecast Sales of Other Pet Food by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Other Pet Food by Category: % Value Growth 2013-2018

Pet Products in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Pet Products by Category: Value 2008-2013
  • Table 61 Sales of Pet Products by Category: % Value Growth 2008-2013
  • Table 62 Sales of Pet Healthcare by Type: % Value Breakdown 2008-2013
  • Table 63 Forecast Sales of Pet Products by Category: Value 2013-2018
  • Table 64 Forecast Sales of Pet Products by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
              • Therapeutic Dry Cat Food
              • Non-Therapeutic Dry Cat Food
          • Wet Cat Food
            • Economy Wet Cat Food
            • Mid-Priced Wet Cat Food
            • Premium Wet Cat Food
              • Therapeutic Wet Cat Food
              • Non-Therapeutic Wet Cat Food
        • Dog Food
          • Dog Treats and Mixers
            • Dog Mixers
            • Dog Treats
          • Dry Dog Food
            • Economy Dry Dog Food
            • Mid-Priced Dry Dog Food
            • Premium Dry Dog Food
              • Therapeutic Dry Dog Food
              • Non-Therapeutic Dry Dog Food
          • Wet Dog Food
            • Economy Wet Dog Food
            • Mid-Priced Wet Dog Food
            • Premium Wet Dog Food
              • Therapeutic Wet Dog Food
              • Non-Therapeutic Wet Dog Food
      • Dog and Cat Food by Price Platform and Type
        • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
          • Economy Dog and Cat Food
            • Economy Dry Cat Food
            • Economy Dry Dog Food
            • Economy Wet Cat Food
            • Economy Wet Dog Food
          • Mid-Priced Dog and Cat Food
            • Mid-Priced Dry Cat Food
            • Mid-Priced Dry Dog Food
            • Mid-Priced Wet Cat Food
            • Mid-Priced Wet Dog Food
          • Premium Dog and Cat Food
            • Premium Dry Cat Food
              • Therapeutic Dry Cat Food
              • Non-Therapeutic Dry Cat Food
            • Premium Dry Dog Food
              • Therapeutic Dry Dog Food
              • Non-Therapeutic Dry Dog Food
            • Premium Wet Cat Food
              • Therapeutic Wet Cat Food
              • Non-Therapeutic Wet Cat Food
            • Premium Wet Dog Food
              • Therapeutic Wet Dog Food
              • Non-Therapeutic Wet Dog Food
          • Therapeutic Dog and Cat Food
            • Therapeutic Cat Food
              • Therapeutic Dry Cat Food
              • Therapeutic Wet Cat Food
            • Therapeutic Dog Food
              • Therapeutic Dry Dog Food
              • Therapeutic Wet Dog Food
          • Non-Therapeutic Dog and Cat Food
            • Non-Therapeutic Cat Food
              • Non-Therapeutic Dry Cat Food
              • Non-Therapeutic Wet Cat Food
            • Non-Therapeutic Dog Food
              • Non-Therapeutic Dry Dog Food
              • Non-Therapeutic Wet Dog Food
        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
          • Cat Food by Price Platform
            • Cat Treats and Mixers
              • Cat Mixers
              • Cat Treats
            • Economy Cat Food
              • Economy Dry Cat Food
              • Economy Wet Cat Food
            • Mid-Priced Cat Food
              • Mid-Priced Dry Cat Food
              • Mid-Priced Wet Cat Food
            • Premium Cat Food
              • Premium Dry Cat Food
                • Therapeutic Dry Cat Food
                • Non-Therapeutic Dry Cat Food
              • Premium Wet Cat Food
                • Therapeutic Wet Cat Food
                • Non-Therapeutic Wet Cat Food
              • Therapeutic Cat Food
                • Therapeutic Dry Cat Food
                • Therapeutic Wet Cat Food
              • Non-Therapeutic Cat Food
                • Non-Therapeutic Dry Cat Food
                • Non-Therapeutic Wet Cat Food
          • Dog Food by Price Platform
            • Dog Treats and Mixers
              • Dog Mixers
              • Dog Treats
            • Economy Dog Food
              • Economy Dry Dog Food
              • Economy Wet Dog Food
            • Mid-Priced Dog Food
              • Mid-Priced Dry Dog Food
              • Mid-Priced Wet Dog Food
            • Premium Dog Food
              • Premium Dry Dog Food
                • Therapeutic Dry Dog Food
                • Non-Therapeutic Dry Dog Food
              • Premium Wet Dog Food
                • Therapeutic Wet Dog Food
                • Non-Therapeutic Wet Dog Food
              • Therapeutic Dog Food
                • Therapeutic Dry Dog Food
                • Therapeutic Wet Dog Food
              • Non-Therapeutic Dog Food
                • Non-Therapeutic Dry Dog Food
                • Non-Therapeutic Wet Dog Food
        • Dog and Cat Food by Type (Excl Treats and Mixers)
          • Dry Dog and Cat Food
            • Dry Cat Food
              • Economy Dry Cat Food
              • Mid-Priced Dry Cat Food
              • Premium Dry Cat Food
                • Therapeutic Dry Cat Food
                • Non-Therapeutic Dry Cat Food
            • Dry Dog Food
              • Economy Dry Dog Food
              • Mid-Priced Dry Dog Food
              • Premium Dry Dog Food
                • Therapeutic Dry Dog Food
                • Non-Therapeutic Dry Dog Food
          • Wet Dog and Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
                • Therapeutic Wet Cat Food
                • Non-Therapeutic Wet Cat Food
            • Wet Dog Food
              • Economy Wet Dog Food
              • Mid-Priced Wet Dog Food
              • Premium Wet Dog Food
                • Therapeutic Wet Dog Food
                • Non-Therapeutic Wet Dog Food
      • Other Pet Food
        • Bird Food
        • Fish Food
        • Small Mammal/Reptile Food
    • Pet Products
      • Cat Litter
      • Pet Healthcare
      • Pet Dietary Supplements
      • Other Pet Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Number of Vets
  • Pet Ownership
  • Pet Population
  • Prepared Gap
  • Product by Life-Cycle
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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