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Country Report

Australia Flag Pet Care in Australia

| Pages: 54

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Higher value than volume growth

Pet care value sales increased while volume sales decreased slightly in 2013. However, value growth remained below the review period average. Australia’s pet population registered a slight increase in 2013 – a development which highlighted how premiumisation was an important contributor to current value growth during the year. Indeed, per kilogram, pet food unit prices increased during 2013. Manufacturers continued to look for ways to increase their retail value shares in 2013, paying particular attention to health and wellness trends. In light of this continuing trend, numerous manufacturers offered fortified pet foods and pet products which were designed to tackle specific health conditions.

Natural products continue to grow in popularity in-line with health and wellness trend

The quality of pet life continued to play an important role in product innovation and retail value sales growth within pet care during 2013. An increasing number of fortified pet food products are being introduced onto the market alongside health specific products catering to a growing range of pet ailments. Pet dietary supplements experienced considerable growth as more pet owners understood how they can not only treat certain pet illnesses but how they can also help prevent them in the first place. Similarly, increasing awareness of natural unmodified ingredients and ‘human’ grade products was also apparent. The health and wellness trend was apparent in all wet and dry dog food areas as well as wet and dry cat food. During the review period, wet cat food did not experience as much product fortification as dry cat food. However, this is now changing. As a result, premium dog and cat food recorded growth during 2013.

Multinationals take the lead, private label gets a makeover

During 2013, pet care in Australia continued to be dominated by multinational firms. Mars Australia and Nestlé Purina PetCare Australia accounted for 46% of total pet care value sales within Australia during 2013. Domestic manufacturers were present within pet care in Australia during 2013 but tended to focus on particular areas such as chilled wet pet food. Private label accounted for 11% of total pet care value sales during 2013 and private label dog and cat food is becoming more sophisticated, with many products being fortified. In addition, private label products are expanding into medium and premium price bands, with the area no longer being restricted to economy offerings.

Supermarkets hold their ground but pet superstores growing in popularity

Supermarkets remained the leading distribution channel for pet care in Australia during 2013. Whilst the value share of supermarkets remained constant during the review period and in 2013, the value share of pet superstores increased slightly. This was partly due to an increase in the number of pet superstores and partly due to the continuing humanisation and premiumisation trends. Pet owners demanded high quality products and services for their pets during 2013 and knew they would be guaranteed expert pet advice from superstores.

Pampered pooches and mollycoddled moggies to fuel forecast period growth

The overall pet population is predicted to increase marginally during the forecast period, with the number of households owning a cat set to increase and the number of dog owners falling. Also, dog owners will increasingly prefer smaller breeds over large ones. Overall, petcare is expected to record static growth during the forecast period. Key areas for growth will be the premium food and treat sectors, together with pet products. Owners will continue to spend money on the highest quality pet food and seek out the newest most innovative pet products such as the latest harness or dietary supplement.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Australia for free:

The Pet Care in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Australia?
  • What are the major brands in Australia?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Higher value than volume growth

Natural products continue to grow in popularity in-line with health and wellness trend

Multinationals take the lead, private label gets a makeover

Supermarkets hold their ground but pet superstores growing in popularity

Pampered pooches and mollycoddled moggies to fuel forecast period growth

KEY TRENDS AND DEVELOPMENTS

Healthy pets equal happy owners, product innovation focused on health and wellness

Humanisation and premiumisation go hand-in-hand within petcare aisles

Supermarkets still lead distribution but pet superstores are hot on their tail

MARKET INDICATORS

  • Table 1 Pet Populations 2009-2014

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2009-2014
  • Table 3 Sales of Pet Care by Category: Value 2009-2014
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 5 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 7 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
  • Table 11 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 16 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Australia - Company Profiles

Blackmores Ltd in Pet Care (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Blackmores Ltd: Key Facts
  • Summary 3 Blackmores Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 PAW by Blackmores Ltd: Competitive Position 2013

Pet Barn Pty Ltd in Pet Care (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Pet Barn Pty Ltd: Key Facts
  • Summary 6 Pet Barn Pty Ltd : Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Table 19 Pet Barn Pty Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

Peters Pure Animal Foods Pty Ltd in Pet Care (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Peters Pure Animal Foods Pty Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Peters Pure Animal Foods Pty Ltd: Competitive Position 2013

Cat Food in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 20 Cat Owning Households: % Analysis 2009-2014
  • Table 21 Cat Population 2009-2014
  • Table 22 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 9 Cat Food by Price Band 2014
  • Table 23 Sales of Cat Food by Category: Volume 2009-2014
  • Table 24 Sales of Cat Food by Category: Value 2009-2014
  • Table 25 Sales of Cat Food by Category: % Volume Growth 2009-2014
  • Table 26 Sales of Cat Food by Category: % Value Growth 2009-2014
  • Table 27 Sales of Premium Cat Food by Category: Value 2009-2014
  • Table 28 NBO Company Shares of Cat Food: % Value 2009-2013
  • Table 29 LBN Brand Shares of Cat Food: % Value 2010-2013
  • Table 30 LBN Brand Shares of Cat Treats: % Value 2010-2013
  • Table 31 Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 32 Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019

Dog Food in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 35 Dog Owning Households: % Analysis 2009-2014
  • Table 36 Dog Population 2009-2014
  • Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 10 Dog Food by Price Band 2014
  • Table 38 Sales of Dog Food by Category: Volume 2009-2014
  • Table 39 Sales of Dog Food by Category: Value 2009-2014
  • Table 40 Sales of Dog Food by Category: % Volume Growth 2009-2014
  • Table 41 Sales of Dog Food by Category: % Value Growth 2009-2014
  • Table 42 Sales of Premium Dog Food by Category: Value 2009-2014
  • Table 43 NBO Company Shares of Dog Food: % Value 2009-2013
  • Table 44 LBN Brand Shares of Dog Food: % Value 2010-2013
  • Table 45 LBN Brand Shares of Dog Treats: % Value 2010-2013
  • Table 46 Forecast Sales of Dog Food by Category: Volume 2014-2019
  • Table 47 Forecast Sales of Dog Food by Category: Value 2014-2019
  • Table 48 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 49 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019

Other Pet Food in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 50 Other Pet Population 2009-2014

CATEGORY DATA

  • Table 51 Sales of Other Pet Food by Category: Volume 2009-2014
  • Table 52 Sales of Other Pet Food by Category: Value 2009-2014
  • Table 53 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Other Pet Food by Category: % Value Growth 2009-2014
  • Table 55 LBN Brand Shares of Bird Food: % Value 2010-2013
  • Table 56 LBN Brand Shares of Fish Food: % Value 2010-2013
  • Table 57 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2010-2013
  • Table 58 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
  • Table 59 Forecast Sales of Other Pet Food by Category: Value 2014-2019
  • Table 60 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
  • Table 61 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019

Pet Products in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 62 Sales of Pet Products by Category: Value 2009-2014
  • Table 63 Sales of Pet Products by Category: % Value Growth 2009-2014
  • Table 64 Sales of Pet Healthcare by Type: % Value Breakdown 2009-2014
  • Table 65 Forecast Sales of Pet Products by Category: Value 2014-2019
  • Table 66 Forecast Sales of Pet Products by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets
                                  • Other Pet Products by Type

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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