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Country Report

Australia Flag Pet Care in Australia

| Pages: 58

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Value sales continue to outperform volume sales

Pet care continued to experience retail value growth in 2015 while retail volume sales recorded a marginal decline. Whereas pet food value sales continued to be strong, pet food volume sales fell slightly. These dynamics can be attributed to a stagnant pet population, a preference for smaller pets, which require a lower caloric intake, and the premiumisation trend. Pet owners continue to maintain a preference for premium-quality products to pamper their pets and ensure a good quality of life for them. Increasing unit prices among pet food in 2015 indicated the sustained impact of premiumisation. The particularly strong performance by the pet products category can be attributed to the humanisation trend, as pet owners have been seeking the newest products such as toys and accessories to indulge their pets.

Humanisation and product innovation drive growth in dog treats and cat treats

Dog treats and cat treats continued to be two of the strongest-performing categories in pet food in 2015. Humanisation has played a key role in promoting the use of treats as a way of rewarding good behaviour while improving pet health. Also, it is easy to increase the consumption of these categories, much like confectionery, and innovation is easy within them too. Humanisation and innovation have been reflected in new product developments, which have focused on oral health in particular, such as dental sticks, as well as health and wellness more broadly, such as Vetalogica’s Australian Naturals grain-free treats.

Health and wellness is key in Quadrant Private Equity’s acquisitions

The pet care industry continued to be dominated by Mars Australia Pty Ltd and Nestlé Purina PetCare Australia in 2015. However, Quadrant Private Equity's acquisition of Vip, Nature’s Gift and BARF (Biologically Appropriate Raw Food) in 2015 reflected the growing popularity of premium, organic and all-natural pet food. These brands now form part of The Real Pet Food Co. As pet health and wellness continues to gain traction, brands that offer more-natural ingredients will continue to experience further value share growth. This trend has been pronounced in dog treats and cat treats, where brands with a natural and premium focus, such as Applaws and Love’em, have begun to take value share from more-established names.

Supermarkets continues to dominate, but pet superstores keeps attracting “pet parents”

Supermarkets continued to be the top distribution channel for pet care in 2015. Although the value share of supermarkets remained largely stable throughout the review period, the value share of pet superstores consistently increased in this time. Pet owners value the diverse and unique products and services at pet superstores, in line with the humanisation and premiumisation trends, as well as the advice offered by employees. Nevertheless, supermarkets is predicted to continue its strong position over the forecast period as consumers value the ease of the one-stop shop experience and the competitive pricing.

A static performance is predicted for pet care

The overall pet population is predicted to increase marginally over the forecast period, and the preference for smaller pets will continue. Cat and small dog numbers will increase while medium and large dog numbers are predicted to decrease. These developments will be the result of changing lifestyle factors and increasing urbanisation. Overall, pet care is forecast to be stagnant. Meanwhile, there will be continually stable sales growth in pet products, modest increases in dog treats and cat treats, and sluggish growth within premium pet food.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Australia for free:

The Pet Care in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Australia?
  • What are the major brands in Australia?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Value sales continue to outperform volume sales

Humanisation and product innovation drive growth in dog treats and cat treats

Health and wellness is key in Quadrant Private Equity’s acquisitions

Supermarkets continues to dominate, but pet superstores keeps attracting “pet parents”

A static performance is predicted for pet care

KEY TRENDS AND DEVELOPMENTS

Pet’s health and wellness a key concern for humanising pet owners

The influence of premiumisation continues

Supermarkets maintains its stronghold as pet superstores continues to gain ground

MARKET INDICATORS

  • Table 1 Pet Populations 2011-2016

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2011-2016
  • Table 3 Sales of Pet Care by Category: Value 2011-2016
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 5 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 6 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 7 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  • Table 11 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 16 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Australia - Company Profiles

Blackmores Ltd in Pet Care (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Blackmores Ltd: Key Facts
  • Summary 3 Blackmores Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Blackmores Ltd: Competitive Position 2015

Petbarn Pty Ltd in Pet Care (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Petbarn Pty Ltd: Key Facts
  • Summary 6 Petbarn Pty Ltd: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 7 Petbarn Pty Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Petbarn Pty Ltd: Competitive Position 2015

Peters Pure Animal Foods Pty Ltd in Pet Care (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Peters Pure Animal Foods Pty Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 10 Peters Pure Animal Foods Pty Ltd: Competitive Position 2015

Cat Food in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2011-2016
  • Table 20 Cat Population 2011-2016
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 11 Cat Food by Price Band 2016
  • Table 22 Sales of Cat Food by Category: Volume 2011-2016
  • Table 23 Sales of Cat Food by Category: Value 2011-2016
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2011-2016
  • Table 25 Sales of Cat Food by Category: % Value Growth 2011-2016
  • Table 26 Sales of Premium Cat Food by Category: Value 2011-2016
  • Table 27 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  • Table 28 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  • Table 29 NBO Company Shares of Cat Food: % Value 2011-2015
  • Table 30 LBN Brand Shares of Cat Food: % Value 2012-2015
  • Table 31 LBN Brand Shares of Cat Treats: % Value 2012-2015
  • Table 32 Forecast Sales of Cat Food by Category: Volume 2016-2021
  • Table 33 Forecast Sales of Cat Food by Category: Value 2016-2021
  • Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021

Dog Food in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 36 Dog Owning Households: % Analysis 2011-2016
  • Table 37 Dog Population 2011-2016
  • Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 12 Dog Food by Price Band 2016
  • Table 39 Sales of Dog Food by Category: Volume 2011-2016
  • Table 40 Sales of Dog Food by Category: Value 2011-2016
  • Table 41 Sales of Dog Food by Category: % Volume Growth 2011-2016
  • Table 42 Sales of Dog Food by Category: % Value Growth 2011-2016
  • Table 43 Sales of Premium Dog Food by Category: Value 2011-2016
  • Table 44 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  • Table 45 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  • Table 46 NBO Company Shares of Dog Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Dog Food: % Value 2012-2015
  • Table 48 LBN Brand Shares of Dog Treats: % Value 2012-2015
  • Table 49 Forecast Sales of Dog Food by Category: Volume 2016-2021
  • Table 50 Forecast Sales of Dog Food by Category: Value 2016-2021
  • Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021

Other Pet Food in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 53 Other Pet Population 2011-2016

CATEGORY DATA

  • Table 54 Sales of Other Pet Food by Category: Volume 2011-2016
  • Table 55 Sales of Other Pet Food by Category: Value 2011-2016
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2011-2016
  • Table 58 LBN Brand Shares of Bird Food: % Value 2012-2015
  • Table 59 LBN Brand Shares of Fish Food: % Value 2012-2015
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2012-2015
  • Table 61 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 62 Forecast Sales of Other Pet Food by Category: Value 2016-2021
  • Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021

Pet Products in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 65 Sales of Pet Products by Category: Value 2011-2016
  • Table 66 Sales of Pet Products by Category: % Value Growth 2011-2016
  • Table 67 Sales of Pet Healthcare by Type: % Value 2011-2016
  • Table 68 Sales of Other Pet Products by Type: % Value 2011-2016
  • Table 69 Forecast Sales of Pet Products by Category: Value 2016-2021
  • Table 70 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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