Despite value growth in 2013, volumes decline
The total pet care market in the UK is expected to grow in value terms in 2013. Humanisation of pets and added-value products, such as added vitamins, as well as higher-margin products, including dog treats, are contributing to this growth. However, much of the value growth will derive from inflation as volumes declined in 2012 and are expected to continue declining in 2013.
Economic factors lead pet owners to scale down their pets and associated purchases
The recession in the UK forced consumers to reconsider how much money they spend on their pets, which can be very expensive. This has seen falls in a number of products including premium categories, such as therapeutic foods, and pet dietary supplements, as well as a polarisation of the dog and cat food categories, which witnessed growth in the economy segments. By the same token, smaller pets are becoming more popular as consumers are opting more for smaller dogs, cats and small mammals/reptiles as opposed to larger dogs. This is due to growing single households and the fact that these pet types are easier to care for and fit better with working owners, as well as costing less money overall.
Mars continues to lead the UK pet care market
Leading player Mars retained a leading share in the category in 2012, ahead of Nestlé Purina. The two companies still mainly compete at the same level, in standard and premium non-therapeutic dry and wet food for both cats and dogs. Both companies continue to drive product innovation and have strong marketing campaigns for key brands.
Pet distribution remains concentrated in supermarkets and hypermarkets
Supermarkets and hypermarkets remain the major distribution channels for pet care products representing over half of value sales. Pet specialists (shops, superstores and clinics) continue to see strong sales, especially pet superstores, as consumers seek more expert advice when purchasing for their pets. Many of these stores are also hoping to gain market share through the introduction of in-store grooming, nutritional and micro chipping services.
Very weak growth expected over the forecast period
The pet care market will take some time to recover from its poor performance over the last few years of the review period. It is expected that average volume growth per year over the forecast period will be slow and constant value growth will remain at below inflation. This will stem from a continuing retrenchment in consumer spending as economic uncertainty in the UK will continue. Pet care is a good example of goods that represent a significant proportion of the weekly household budget that could be cut, especially when placed against all the other attendant costs of pet ownership, such as insurance and healthcare. There will, however, be opportunities within this, for example, for dog and cat treats, and for small mammal/reptile food. Pet populations will continue to change with smaller dogs favoured over larger ones, while small mammals and reptiles will grow significantly and bird and fish populations will fall.
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The Pet Care in United Kingdom market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in United Kingdom?
- What are the major brands in United Kingdom?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
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This industry report originates from Passport, our Pet Care market research database.