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Country Report

Egypt Flag Pet Care in Egypt

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Pet care industry on the rise despite economic and political instability

Although pet care is generally a major consumer goods industry in Western countries, Egypt has among the lowest per-capita pet dog ownership rates in the world. However, it is also fair to say that the Egyptian pet care industry is growing and it has begun to register decent growth rates in recent years. As the number of domesticated animals being kept in the country continues increasing, the numbers of pet breeders, veterinarians and retailers of pet care products are all growing. Egypt’s animal shelters have been also playing a very active role in terms of increasing the awareness of pet care, mainly among younger generations of Egyptian consumers. And finally, the recently approved new constitution of Egypt includes an important sentence on animal rights, which is considered quite an achievement for Egypt and this bodes well for the pet care industry.

Political instability and the lack of security leads to lifestyle shifts for many Egyptians

The culture of pet ownership is not very well established in Egypt, especially in Egypt’s cities. There are several reasons for this, including religious reasons and the high maintenance which pets require, not to mention the limited living space in many Egyptian homes, which makes it difficult to keep a pet. However, many Egyptian people have recently been moving towards more spacious residences within gated compounds outside of central city areas where houses are larger and often feature gardens, which makes it possible for them to own and keep pets, especially dogs. This has also boosted demand for keeping guard dogs for security reasons and in some instance consumers wish to own more than one guard dog, whether as a status symbol or for companionship.

Strong distribution supply chains further bolster the success of pet food suppliers

With the increases being registered in pet ownership in Egypt and the strong growth being recorded in sales of pet food in the country, competition in pet care is reaching record levels. Although it might seem that there are few restrictions on the entry of new players into the category, it is important to understand that in order to be able to maintain a successful pet care business in Egypt one needs to deal with numerous factors. An effective supply chain is crucial, while having a brand which is in constant demand among consumers and which is consistently available is an important factor in achieving success in the industry. Covering different areas and providing a delivery service is also contributing to the strong success being recorded by many pet shops in Egypt. Finally, strong distribution networks are essential and one good example of this is the success of Royal Canin, which can be attributed to its strong distribution through its local agent.

Pet shops remains the dominant retail distribution channel for pet care

Egyptian pet shops continue to target mainly high-income consumers and this channel has been witnessing growth in the number of outlets for several years. It is quite important to know how to attract consumers and Egypt’s pet shops have been improving in this respect for some time now. Many of the pet shops in the country have been keen on opening new branches in different areas of Egypt’s largest cities and increasing their exposure to their target consumer audiences through the creation and maintenance of Facebook pages, which are also used to administer delivery services. Moreover, Egypt’s pet shops are well-known for offering a wide variety of popular high-quality products. All of these factors make it pet shops a very convenient distribution channel for pet care as it means that there is no need to wait in long queues as customers in supermarkets often do.

High levels of competition continue to drive growth in pet care in Egypt

As brand variety continues to increase in pet care and as pet care retailers expand in Egypt, it is likely that they will begin to take more advantage of economies of scale in order to compete against smaller pet shops in Egypt’s major cities. Price competitiveness is likely to emerge, suppressing unit price growth. Convenience is also set to play an important role in the success of pet care retailers, whether through opening outlets in different locations or though focusing on internet retailing and convenient delivery.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Egypt for free:

The Pet Care in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Egypt?
  • What are the major brands in Egypt?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Pet care industry on the rise despite economic and political instability

Political instability and the lack of security leads to lifestyle shifts for many Egyptians

Strong distribution supply chains further bolster the success of pet food suppliers

Pet shops remains the dominant retail distribution channel for pet care

High levels of competition continue to drive growth in pet care in Egypt

KEY TRENDS AND DEVELOPMENTS

Increase in the number of boarding kennels operating in Egypt

Changes in Egyptian lifestyles are accompanied by a major migration to the suburbs

Animal welfare and rights movement flourishes in Egypt

MARKET INDICATORS

  • Table 1 Pet Populations 2009-2014

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2009-2014
  • Table 3 Sales of Pet Care by Category: Value 2009-2014
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 5 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 7 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 10 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 15 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Egypt - Company Profiles

Egy Puppy in Pet Care (Egypt)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Egy Puppy: Key Facts
  • Summary 3 Egy Puppy: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 4 Egy Puppy: Competitive Position 2013

Joe Trade Co SAE in Pet Care (Egypt)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Joe Trade Co SAE: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Joe Trade Co SAE: Competitive Position 2013

Samy's Farm Co in Pet Care (Egypt)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Samy's Farm Co: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Winka Pets in Pet Care (Egypt)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Winka Pets: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Cat Food in Egypt - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 18 Cat Owning Households: % Analysis 2009-2014
  • Table 19 Cat Population 2009-2014
  • Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 9 Cat Food by Price Band 2014
  • Table 21 Sales of Cat Food by Category: Volume 2009-2014
  • Table 22 Sales of Cat Food by Category: Value 2009-2014
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2009-2014
  • Table 24 Sales of Cat Food by Category: % Value Growth 2009-2014
  • Table 25 Sales of Premium Cat Food by Category: Value 2009-2014
  • Table 26 NBO Company Shares of Cat Food: % Value 2009-2013
  • Table 27 LBN Brand Shares of Cat Food: % Value 2010-2013
  • Table 28 LBN Brand Shares of Cat Treats: % Value 2010-2013
  • Table 29 Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 30 Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 31 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 32 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019
  • Table 33 Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019

Dog Food in Egypt - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 37 Dog Owning Households: % Analysis 2009-2014
  • Table 38 Dog Population 2009-2014
  • Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 10 Dog Food by Price Band 2014
  • Table 40 Sales of Dog Food by Category: Volume 2009-2014
  • Table 41 Sales of Dog Food by Category: Value 2009-2014
  • Table 42 Sales of Dog Food by Category: % Volume Growth 2009-2014
  • Table 43 Sales of Dog Food by Category: % Value Growth 2009-2014
  • Table 44 Sales of Premium Dog Food by Category: Value 2009-2014
  • Table 45 NBO Company Shares of Dog Food: % Value 2009-2013
  • Table 46 LBN Brand Shares of Dog Food: % Value 2010-2013
  • Table 47 LBN Brand Shares of Dog Treats: % Value 2010-2013
  • Table 48 Forecast Sales of Dog Food by Category: Volume 2014-2019
  • Table 49 Forecast Sales of Dog Food by Category: Value 2014-2019
  • Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019

Other Pet Food in Egypt - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 52 Other Pet Population 2009-2014

CATEGORY DATA

  • Table 53 Sales of Other Pet Food by Category: Volume 2009-2014
  • Table 54 Sales of Other Pet Food by Category: Value 2009-2014
  • Table 55 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
  • Table 56 Sales of Other Pet Food by Category: % Value Growth 2009-2014
  • Table 57 LBN Brand Shares of Bird Food: % Value 2010-2013
  • Table 58 LBN Brand Shares of Fish Food: % Value 2010-2013
  • Table 59 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
  • Table 60 Forecast Sales of Other Pet Food by Category: Value 2014-2019
  • Table 61 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
  • Table 62 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019

Pet Products in Egypt - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 63 Sales of Pet Products by Category: Value 2009-2014
  • Table 64 Sales of Pet Products by Category: % Value Growth 2009-2014
  • Table 65 Sales of Pet Healthcare by Type: % Value Breakdown 2009-2014
  • Table 66 Forecast Sales of Pet Products by Category: Value 2014-2019
  • Table 67 Forecast Sales of Pet Products by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets
                                  • Other Pet Products by Type

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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