Pet care industry on the rise despite economic and political instability
Although pet care is generally a major consumer goods industry in Western countries, Egypt has among the lowest per-capita pet dog ownership rates in the world. However, it is also fair to say that the Egyptian pet care industry is growing and it has begun to register decent growth rates in recent years. As the number of domesticated animals being kept in the country continues increasing, the numbers of pet breeders, veterinarians and retailers of pet care products are all growing. Egypt’s animal shelters have been also playing a very active role in terms of increasing the awareness of pet care, mainly among younger generations of Egyptian consumers. And finally, the recently approved new constitution of Egypt includes an important sentence on animal rights, which is considered quite an achievement for Egypt and this bodes well for the pet care industry.
Political instability and the lack of security leads to lifestyle shifts for many Egyptians
The culture of pet ownership is not very well established in Egypt, especially in Egypt’s cities. There are several reasons for this, including religious reasons and the high maintenance which pets require, not to mention the limited living space in many Egyptian homes, which makes it difficult to keep a pet. However, many Egyptian people have recently been moving towards more spacious residences within gated compounds outside of central city areas where houses are larger and often feature gardens, which makes it possible for them to own and keep pets, especially dogs. This has also boosted demand for keeping guard dogs for security reasons and in some instance consumers wish to own more than one guard dog, whether as a status symbol or for companionship.
Strong distribution supply chains further bolster the success of pet food suppliers
With the increases being registered in pet ownership in Egypt and the strong growth being recorded in sales of pet food in the country, competition in pet care is reaching record levels. Although it might seem that there are few restrictions on the entry of new players into the category, it is important to understand that in order to be able to maintain a successful pet care business in Egypt one needs to deal with numerous factors. An effective supply chain is crucial, while having a brand which is in constant demand among consumers and which is consistently available is an important factor in achieving success in the industry. Covering different areas and providing a delivery service is also contributing to the strong success being recorded by many pet shops in Egypt. Finally, strong distribution networks are essential and one good example of this is the success of Royal Canin, which can be attributed to its strong distribution through its local agent.
Pet shops remains the dominant retail distribution channel for pet care
Egyptian pet shops continue to target mainly high-income consumers and this channel has been witnessing growth in the number of outlets for several years. It is quite important to know how to attract consumers and Egypt’s pet shops have been improving in this respect for some time now. Many of the pet shops in the country have been keen on opening new branches in different areas of Egypt’s largest cities and increasing their exposure to their target consumer audiences through the creation and maintenance of Facebook pages, which are also used to administer delivery services. Moreover, Egypt’s pet shops are well-known for offering a wide variety of popular high-quality products. All of these factors make it pet shops a very convenient distribution channel for pet care as it means that there is no need to wait in long queues as customers in supermarkets often do.
High levels of competition continue to drive growth in pet care in Egypt
As brand variety continues to increase in pet care and as pet care retailers expand in Egypt, it is likely that they will begin to take more advantage of economies of scale in order to compete against smaller pet shops in Egypt’s major cities. Price competitiveness is likely to emerge, suppressing unit price growth. Convenience is also set to play an important role in the success of pet care retailers, whether through opening outlets in different locations or though focusing on internet retailing and convenient delivery.
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Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Egypt with research from Euromonitor's team of in-country analysts.
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The Pet Care in Egypt market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Egypt?
- What are the major brands in Egypt?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
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This industry report originates from Passport, our Pet Care market research database.