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Country Report

Egypt Flag Pet Care in Egypt

| Pages: 43

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Stability in political situations increases market growth

2015 saw improved political and economic stability in Egypt compared to conditions over the review period, and the relative peace positively affected the pet care market. Consumers were more apt to purchase pet care products from pet shops and hypermarkets with high availability whilst there were no more curfews and city streets became safer so that Egyptians were not as worried about encountering unsafe protests in the streets as they had been before.

Incremental price increases seen in pet care in 2015

Unit price increases for pet food boosted value sales in 2015, after government legislation limited the total value of imports. In all, the Egyptian pet care industry has begun to register decent growth rates in recent years. As the number of domesticated animals being kept in the country continues increasing, the numbers of pet breeders, veterinarians and retailers of pet care products are also increasing, and this has affected consumers’ preference for the quality of food they purchase for their pets as they are now looking for moderate-quality brands with lower prices.

Nestlé Purina PetCare Co leads in pet care in 2015

Over the historic period and up to now, Nestlé Purina has led sales of pet care products in Egypt due to the strong reputation the company created over the historic period and because it offers premium dog and cat food in all price segments and also leads in cat litter. Its main competitor is Royal Canin, which is competing strongly in with its premium-quality products with expensive prices.

Supply chain with strong distribution increases sales in 2015

With the growth of the pet care industry in Egypt, strong distribution networks began to appear on the market, especially for popular brands like Royal Canin and Purina Dog Chow as their brand owners mainly focus on pet shops and supermarkets for their distribution; these channels have the highest value shares and popularity amongst all pet care distribution channels. Egyptian pet shops continue to target mainly high-income consumers and this channel has been witnessing growth in the number of outlets for several years. It is quite important to know how to attract consumers and Egypt’s pet shops have been improving in this respect for some time now.

Room remains available for new entries

As importers continue to bring new brands to the pet care market and local production for pet care products is very small, there is still room on the market for new entries; however, new players will face stiff competition from popular brands like Royal Canin and Nestlé’s Purina products. Price competitiveness is likely to emerge, suppressing unit price growth. Ensuring convenience for consumers will also play an important role in the success of pet care retailers, whether through opening outlets in different locations or though focusing on internet retailing and convenient delivery.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Egypt for free:

The Pet Care in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Egypt?
  • What are the major brands in Egypt?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Stability in political situations increases market growth

Incremental price increases seen in pet care in 2015

Nestlé Purina PetCare Co leads in pet care in 2015

Supply chain with strong distribution increases sales in 2015

Room remains available for new entries

KEY TRENDS AND DEVELOPMENTS

New government legislation affects value sales in 2015

Low-income classes with much presence in the pet care market

Economic uncertainty prevails

MARKET INDICATORS

  • Table 1 Pet Populations 2010-2015

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2010-2015
  • Table 3 Sales of Pet Care by Category: Value 2010-2015
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2010-2015
  • Table 5 Sales of Pet Care by Category: % Value Growth 2010-2015
  • Table 6 NBO Company Shares of Pet Food: % Value 2010-2014
  • Table 7 LBN Brand Shares of Pet Food: % Value 2011-2014
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2010-2014
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2011-2014
  • Table 10 Distribution of Pet Care by Format: % Value 2010-2015
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2015
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2010-2015
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2015
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2015-2020
  • Table 15 Forecast Sales of Pet Care by Category: Value 2015-2020
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2015-2020
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Egypt - Company Profiles

Egy Puppy in Pet Care (Egypt)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Egy Puppy: Key Facts
  • Summary 3 Egy Puppy: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 4 Egy Puppy: Competitive Position 2014

El Kenanah in Pet Care (Egypt)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 El Kenanah: Key Facts

COMPETITIVE POSITIONING

Joe Trade Co SAE in Pet Care (Egypt)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Joe Trade Co SAE: Key Facts

COMPETITIVE POSITIONING

  • Summary 7 Joe Trade Co SAE: Competitive Position 2014

Samy's Farm Co in Pet Care (Egypt)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Samy's Farm Co: Key Facts

COMPETITIVE POSITIONING

  • Summary 9 Samy’s Farm Co: Competitive Position 2014

Cat Food in Egypt - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 18 Cat Owning Households: % Analysis 2010-2015
  • Table 19 Cat Population 2010-2015
  • Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Table 21 Sales of Cat Food by Category: Volume 2010-2015
  • Table 22 Sales of Cat Food by Category: Value 2010-2015
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2010-2015
  • Table 24 Sales of Cat Food by Category: % Value Growth 2010-2015
  • Table 25 Sales of Premium Cat Food by Category: Value 2010-2015
  • Table 26 NBO Company Shares of Cat Food: % Value 2010-2014
  • Table 27 LBN Brand Shares of Cat Food: % Value 2011-2014
  • Table 28 LBN Brand Shares of Cat Treats: % Value 2011-2014
  • Table 29 Forecast Sales of Cat Food by Category: Volume 2015-2020
  • Table 30 Forecast Sales of Cat Food by Category: Value 2015-2020
  • Table 31 Forecast Sales of Cat Food by Category: % Volume Growth 2015-2020
  • Table 32 Forecast Sales of Cat Food by Category: % Value Growth 2015-2020
  • Summary 10 Cat Food by Price Band 2015

Dog Food in Egypt - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 33 Dog Owning Households: % Analysis 2010-2015
  • Table 34 Dog Population 2010-2015
  • Table 35 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Table 36 Sales of Dog Food by Category: Volume 2010-2015
  • Table 37 Sales of Dog Food by Category: Value 2010-2015
  • Table 38 Sales of Dog Food by Category: % Volume Growth 2010-2015
  • Table 39 Sales of Dog Food by Category: % Value Growth 2010-2015
  • Table 40 Sales of Premium Dog Food by Category: Value 2010-2015
  • Table 41 NBO Company Shares of Dog Food: % Value 2010-2014
  • Table 42 LBN Brand Shares of Dog Food: % Value 2011-2014
  • Table 43 LBN Brand Shares of Dog Treats: % Value 2011-2014
  • Table 44 Forecast Sales of Dog Food by Category: Volume 2015-2020
  • Table 45 Forecast Sales of Dog Food by Category: Value 2015-2020
  • Table 46 Forecast Sales of Dog Food by Category: % Volume Growth 2015-2020
  • Table 47 Forecast Sales of Dog Food by Category: % Value Growth 2015-2020
  • Summary 11 Dog Food by Price Band 2015

Other Pet Food in Egypt - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 48 Other Pet Population 2010-2015

CATEGORY DATA

  • Table 49 Sales of Other Pet Food by Category: Volume 2010-2015
  • Table 50 Sales of Other Pet Food by Category: Value 2010-2015
  • Table 51 Sales of Other Pet Food by Category: % Volume Growth 2010-2015
  • Table 52 Sales of Other Pet Food by Category: % Value Growth 2010-2015
  • Table 53 LBN Brand Shares of Bird Food: % Value 2011-2014
  • Table 54 LBN Brand Shares of Fish Food: % Value 2011-2014
  • Table 55 Forecast Sales of Other Pet Food by Category: Volume 2015-2020
  • Table 56 Forecast Sales of Other Pet Food by Category: Value 2015-2020
  • Table 57 Forecast Sales of Other Pet Food by Category: % Volume Growth 2015-2020
  • Table 58 Forecast Sales of Other Pet Food by Category: % Value Growth 2015-2020

Pet Products in Egypt - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 59 Sales of Pet Products by Category: Value 2010-2015
  • Table 60 Sales of Pet Products by Category: % Value Growth 2010-2015
  • Table 61 Sales of Pet Healthcare by Type: % Value Breakdown 2010-2015
  • Table 62 Sales of Other Pet Products by Type: % Value Breakdown 2010-2015
  • Table 63 Forecast Sales of Pet Products by Category: Value 2015-2020
  • Table 64 Forecast Sales of Pet Products by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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