The packaging unit volumes of glass bottles, the main pack type, as well as the lesser pack types of folding cartons and composite containers, were all continuing to decline in still light grape wine in 2021. In 2020, the Chinese government imposed tariffs on imports of Australian wine, with Australia importing more than half of the still light grape wine sold in China in 2019, as per Euromonitor International figures.
Although off-trade unit volumes were less negatively impacted than on-trade sales in China in 2020, they were still declining in this year. When buying alcoholic drinks, consumers were able to turn to e-commerce during lockdown, for example making purchases from leading websites such as Tmall and JD.
After growth slowed significantly in 2020, when the pandemic was raging in China, the packaging unit volumes used in imported lager were back to recording a healthy growth rate, boosting the usage of its main pack type of glass bottles as well as metal beverage cans and kegs.
The unit volumes of glass bottles used in the packaging of whiskies are expected to benefit from strong demand for this product over 2021-2026, particularly in the earlier years of the forecast period. As the country recovers from the economic strains of the COVID-19 pandemic in the coming years, consumers will likely increase their purchases of whiskies to celebrate special occasions like the Chinese Lunar Year with their family and friends.
Within the pack types used in the packaging of domestic lager, the unit volumes of metal beverage cans are expected to gain share over 2021-2026. Manufacturers are likely to be favouring metal beverage cans over glass bottles as the former pack type is less fragile than glass packaging and is also lightweight, which makes transportation and storage easier.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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