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Thanks to its excellent performance in terms of acid resistance and protection of the volatile components of alcoholic drinks from external oxygen, as well as its low cost in production, glass remains the dominant pack type in alcoholic drinks. However, glass packaging struggled in 2019 due to the declining consumption of domestic larger, which uses glass as its main packaging type and dominates alcoholic drinks sales in China.
Thanks to the rapid development of e-commerce, alcoholic drinks manufacturers increasingly saw e-commerce platforms as a key retailing channel towards the end of the review period and launched stores via major e-commerce sites such as Tmall and JD.com, while also increasingly gaining a presence via apps such as WeChat and Alipay.
Due to long-established tradition in bottle making, pack sizes generally remained stable in alcoholic drinks in 2019. For example, still light grape wine continued to be dominated by 750ml pack sizes and international spirits such as brandy and rum adopt 700ml and 750ml as major pack sizes.
Measures to combat the spread of COVID-19 are expected to have a detrimental effect on sales of alcoholic drinks in 2020, with packaging thus set to see a sharp double-digit total unit volume decline in the year. The shutdown of on-trade establishments such as restaurants and bars in the first quarter of 2020 will heavily impact foodservice/on-trade unit volume sales for the year as a whole, especially beer, still red grape wine and baijiu, with these generally enjoyed at social gatherings.
After the lockdown-related decline expected in 2020, alcoholic drinks packaging will quickly bounce back with strong total unit volume growth in 2021. However, the remainder of the forecast period will see slow total unit volume decline annually, in line with the performance seen in 2019, as consumers seek increasingly healthy lifestyles and cut back on their consumption of alcoholic drinks.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks Packaging industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks Packaging industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.