After two years of being badly hit by COVID-19 in 2020 and 2022, kegs, mostly used in the foodservice channel, are expected to record positive unit volume sales growth over the forecast period as consumers once again frequent foodservice establishments and partake in the on-trade consumption of alcoholic drinks, particularly beer, which is by far the largest alcoholic drinks category in China.
The 330ml pack size is expected to gain pack type share in China’s overall alcoholic drinks market as COVID-19 restrictions wane and foodservice alcohol consumption recovers. The 330ml size is popular in beer, which is the best-selling alcoholic drink in China, but also in new and growing categories, such as RTDs.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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