Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Alcoholic Drinks Packaging in

Alcoholic Drinks Packaging in China

Sep 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Glass loses share to metal packaging due to poor performance for domestic lager

Thanks to its excellent performance in terms of acid resistance and protection of the volatile components of alcoholic drinks from external oxygen, as well as its low cost in production, glass remains the dominant pack type in alcoholic drinks. However, glass packaging struggled in 2019 due to the declining consumption of domestic larger, which uses glass as its main packaging type and dominates alcoholic drinks sales in China.

Development of e-commerce supports growth of multipacks

Thanks to the rapid development of e-commerce, alcoholic drinks manufacturers increasingly saw e-commerce platforms as a key retailing channel towards the end of the review period and launched stores via major e-commerce sites such as Tmall and JD.com, while also increasingly gaining a presence via apps such as WeChat and Alipay.

Pack size remains stable overall but some downsizing still seen in spirits

Due to long-established tradition in bottle making, pack sizes generally remained stable in alcoholic drinks in 2019. For example, still light grape wine continued to be dominated by 750ml pack sizes and international spirits such as brandy and rum adopt 700ml and 750ml as major pack sizes.

2020 AND BEYOND

COVID-19 impact

Measures to combat the spread of COVID-19 are expected to have a detrimental effect on sales of alcoholic drinks in 2020, with packaging thus set to see a sharp double-digit total unit volume decline in the year. The shutdown of on-trade establishments such as restaurants and bars in the first quarter of 2020 will heavily impact foodservice/on-trade unit volume sales for the year as a whole, especially beer, still red grape wine and baijiu, with these generally enjoyed at social gatherings.

Recovery and opportunities

After the lockdown-related decline expected in 2020, alcoholic drinks packaging will quickly bounce back with strong total unit volume growth in 2021. However, the remainder of the forecast period will see slow total unit volume decline annually, in line with the performance seen in 2019, as consumers seek increasingly healthy lifestyles and cut back on their consumption of alcoholic drinks.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks Packaging industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks Packaging industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Alcoholic Drinks Packaging in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of alcoholic drinks packaging in China?
What are the major alcoholic drinks pack types in China?
Has a shift to at home consumption benefited large size retail packaging such as bag-in-box and keg?
How is the market for returnable glass and PET bottles developing in China?
Has the recession benefited metal beverage cans over glass bottles?
What are the most dynamic pack types within alcoholic drinks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Want to find out more about this report?

Request more information