Alcoholic Drinks Packaging in
China

Country Report

Executive Summary

Jul 2019
PROSPECTS
A lot of packaging innovations seen in closures

Innovations, especially convenient design in closures in alcoholic drinks like wine and beer, are being seen to enhance consumers’ drinking experience.

Relatively stable pack sizes, despite some exceptions in beer and spirits

Generally, the pack sizes for alcoholic drinks remain stable, due to historical reasons in bottle making and long-established customs. However, innovations are still seen in beer and spirits.

Multipacks become popular in several categories thanks to the rapid development of e-commerce

With the rapid development of e-commerce, online alcoholic drinks retailers are springing up. Apart from the specialised online platforms, alcoholic drinks players are also opening their own flagship stores on Tmall.

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Alcoholic Drinks Packaging in China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beverages Packaging industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beverages Packaging industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beverages Packaging in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What are the major beverage pack types and how are they performing in China?
  • How are consumption trends impacting the beverage packaging landscape?
  • What have been the key trends seen in new packaging developments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Alcoholic Drinks Packaging in China - Category analysis

HEADLINES

PROSPECTS

A lot of packaging innovations seen in closures
Relatively stable pack sizes, despite some exceptions in beer and spirits
Multipacks become popular in several categories thanks to the rapid development of e-commerce

Alcoholic Drinks Packaging in China - Company Profiles

Packaging Industry in China - Industry Overview

EXECUTIVE SUMMARY

Convenience, portability and appearance remain key in China
Paper-based trays expanding in chilled ready meals
PET bottles remain dominant in soft drinks packaging
Multipacks of alcoholic drinks become popular in several categories thanks to the rapid development of e-commerce
Small packs attract first-time consumers as shift to internet retailing boosts large packs
Manufacturers innovate with smarter closures to meet consumer demand

PACKAGING LEGISLATION

New regulation released on blended oil
Updated national standards of Food Contact Materials become effective
Stricter legislation results in renovation of baby food packaging in China

RECYCLING AND THE ENVIRONMENT

Recyclable materials adopted by manufacturers for both their products and the packaging
Manufacturers introduce products in refill packages to save raw materials
Private companies and authorities support raising recycling awareness

PACKAGING DESIGN AND LABELLING

Packaging shapes that demonstrate products’ characteristics catch consumers’ eyes in confectionery
Manufacturers remove doubts about “additives” by making claims on labels
Packaging design plays growing role in brand development

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