The measures implemented to combat the spread of COVID-19 had a detrimental effect on sales of alcoholic drinks in 2020, with packaging total unit volumes declining in the year. The shutdown of on-trade establishments such as restaurants and bars for extended periods heavily impacted on-trade unit volume sales in 2020.
Off-trade unit volumes were less negatively impacted, despite also declining in 2020. When buying alcoholic drinks, consumers were able to turn to e-commerce during lockdown, for example making purchases from leading websites such as Tmall and JD.
China’s “blind box” wine packaging market is still in its early stages as wine sellers are taking different approaches to appeal to consumers’ interests and taste buds. The mystery box packaging for wines offers consumers different and mixed varieties of wines at bargain prices, while also helping retailers and distributors clear excess inventory.
While responsible production and bottle shapes do play an integral part in making wine packaging sustainable, an alternative solution in terms of pack type is likely to make room for increased opportunities in the wine category in terms of environmental sustainability. Despite the aesthetic appeal of glass bottles, fragility, heavy weight, extra packaging and careful transportation generate a relatively higher carbon footprint for this pack type.
Recovery in on-trade volume consumption is expected as markets begin returning to normal from late 2020 and outdoor footfall increases, meaning that this channel will record positive, if modest, annual growth rates throughout the forecast period, even if on-trade sales will struggle to return to pre-pandemic levels. Glass will remain the most popular pack type, but metal packaging, which is anticipated to see dynamic growth over the forecast period, will continue taking share from glass.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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