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Country Report

Alcoholic Drinks Packaging in

Alcoholic Drinks Packaging in China

8 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tendency towards individualism among consumers gives rise to label diversity

With improvements in income and knowledge, Chinese consumers are growing more sophisticated and global-minded. This momentum is likely to be fuelled by the reinforced role of the millennial generation.

More metal packaging and less rigid plastic used to establish premium image

Metal packaging formats such as cans and metal bottles have seen rapid growth over the review period, which is the result of a number of factors. The metallic lustre and exclusive design of metal packaging give the products a more premium look but conceal the colour of the liquor itself, which may undermine purchasing among health- conscious consumers.

Narrow size band expected

After years of development, alcoholic drinks in China has already matured and the variety of pack sizes has decreased. Current pack sizes satisfy Chinese consumers’ appetites.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks Packaging industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks Packaging industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Alcoholic Drinks Packaging in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of alcoholic drinks packaging in China?
What are the major alcoholic drinks pack types in China?
Has a shift to at home consumption benefited large size retail packaging such as bag-in-box and keg?
How is the market for returnable glass and PET bottles developing in China?
Has the recession benefited metal beverage cans over glass bottles?
What are the most dynamic pack types within alcoholic drinks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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Megatrends

Country Report

Alcoholic Drinks Packaging in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Tendency towards individualism among consumers gives rise to label diversity

More metal packaging and less rigid plastic used to establish premium image

Narrow size band expected

Overview

Why buy this report?

OLD CATEGORY NOT LIVE

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Alcoholic Drinks Packaging in China - Company Profiles

Packaging Industry in China - Industry Overview

EXECUTIVE SUMMARY

Marketers focus on packaging to engage consumers

Health and wellness trend greatly influences food packaging

Emerging technologies embed into soft drinks packaging to attract consumers

Subculture plays an increasingly important role in alcoholic drinks packaging

Convenience trend drives robust growth of PET jars and collapsible metal tubes

Cost-effective home care packaging appeals to consumers

PACKAGING LEGISLATION

Updated national standards of Food Contact Materials become effective

Stricter legislation results in renovation of baby food packaging in China

Legislation for “QS” tagging of packaging is rescinded from July 2017

RECYCLING AND THE ENVIRONMENT

Enterprises and authorities support rising recycling awareness

Ecolean casts light on a new solution for environmentally friendly dairy packaging

Manufacturers introduce products in refill packages to save raw materials

PACKAGING DESIGN AND LABELLING

Culturally diversified labels are utilised to tap into well-established fan bases

Emerging front-of-pack labels provide nutrition information for packaged food

Manufacturers improve packaging design by upgrading closures

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