Sales in on-trade establishments were severely affected in 2020 by social distancing measures and lockdown restrictions introduced to try and contain the spread of the COVID-19 virus. The implementation of Singapore’s “Circuit Breaker” measures meant that all on-trade establishments could serve only deliveries and takeaways.
Metal beverage cans is the dominant pack type for alcoholic drinks in the off-trade channel, meaning that this channel also accounts for the greatest use of metal beverage cans in Singapore, with this packaging solution more suitable for multipacks and easily stored in domestic refrigerators. On the other hand, glass bottles are widely preferred in the on-trade channel, in which this pack type dominates, with the on-trade accounting for the majority of glass bottle sales.
The alcoholic drinks packaging industry has continued to see innovations in the area of sustainable and eco-friendly developments. Brands are making serious efforts to make progress in this area and are coming up with innovative packaging solutions for alcoholic drinks.
Sustainability trends are expected to grow over the forecast period as industry players are investing heavily in eco-friendly and zero-waste packaging. Brand owners such as Carlsberg are adopting paper-based bottles that can be easily composted and recycled.
Singapore is experiencing a dynamic rise in the popularity of wine, with multiple festivals such as ProWine Singapore and Wine Lust being hosted in the country. With glass bottles the dominant pack type for wine in Singapore, this will help this packaging format to grow in this product area over the forecast period.
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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