Sales in on-trade establishments were severely affected by social distancing measures and lockdown restrictions introduced to try and contain the COVID-19 virus. The implementation of Singapore’s “Circuit Breaker” measures meant that all on-trade establishments could serve only deliveries and takeaways.
Metal beverage cans is the dominant pack type for alcoholic drinks in the off-trade channel, meaning that this channel also accounts for the greatest use of metal beverage cans in Singapore, with this packaging solution more suitable for multipacks and easily stored in domestic refrigerators. On the other hand, glass bottles are widely preferred in the on-trade channel, in which this pack type dominates, with the on-trade accounting for the majority of glass bottle sales.
In 2020, the alcoholic drinks packaging industry continued to see innovations in the area of sustainable and eco-friendly developments. Brands are making serious efforts to make progress in this area and are coming up with innovative packaging solutions for alcoholic drinks.
Over the forecast period, categories such as beer, cider/perry and RTDs are expected to continue seeing growing use of metal beverage cans. In 2019, the growth of metal beverage cans continued to be observed in beer, cider/perry and RTDs, with cider/perry still seeing dynamic growth during the pandemic in 2020.
Sustainability trends are expected to grow over the forecast period as brands are heavily investing in eco-friendly and zero-waste packaging. Brands such as Carlsberg are adopting paper-based bottles that can be easily composted and recycled.
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Alcoholic Drinks Packaging
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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