In 2025, total alcoholic drinks packaging retail volumes in Vietnam edged down to 7.4 billion units, as a decline in metal beverage cans offset growth in glass bottles amid softer beer consumption. The market remained dominated by two formats — the returnable glass bottle and the aluminium can — with the beer category accounting for most alcoholic drinks consumption. The packaging choices of the country's two dominant brewing groups, Heineken Vietnam (operating as Vietnam Brewery Limited) and Sa
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Alcoholic Drinks Packaging in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks Packaging in Vietnam?
- Which are the major pack types and how are they performing in Vietnam?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Vietnam?
- Where is future growth expected to be most significant?
Alcoholic Drinks Packaging in Vietnam
Key Data Insights
Alcoholic drinks packaging stagnates in 2025 as EPR rules tighten
Metal beverage cans dominate retail while glass leads premium packaging and foodservice
Glass grows fastest as premiumisation lifts bottled beer
Extended producer responsibility reshapes the sustainability agenda
Packaging demand to be led by beer, cans and premium glass
Recyclable cans, lightweight glass and reuse define packaging priorities
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks Packaging
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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