After the on-trade saw a major decline in its packaging unit volumes in 2020, with Australia in lockdown, including stay-at-home mandates and the closure of the dine-in operations of all pubs and restaurants for extended periods, on-trade alcoholic drinks packaging unit volumes were stagnating in 2021, given measures were also in place during parts of this year and the country’s borders also generally remained closed to tourists. There was, again, a move from the on-trade to the off-trade, in which unit volume growth was again above pre-pandemic levels, albeit with slightly slower growth than a year earlier.
Metal beverage cans have continued to enjoy an increasing presence, even during the pandemic. In fact, the use of cans was supported by early panic-buying among Australian consumers prior to lockdowns as they stocked up on provisions, with cans often used in multipacks.
While metal beverage cans is seeing particularly dynamic growth in packaging unit volumes used in sparkling wine, glass bottles still remained the main pack type in 2021, and was also still recording positive growth. Glass packaging continues to benefit its non-porous surface, which helps to protect the quality of the wine, as well as giving a visually pleasing look.
Australian consumers are increasingly becoming aware of the ill-effects of employing unsustainable materials in the packaging of products, and as a consequence, are seeking out and favouring brands that are offering sustainable packaging. This has pushed Australian manufacturers to come up with eco-friendly packaging and take initiatives to advance circular packaging.
Given the major decline recorded by the on-trade’s packaging unit volumes in 2020, and the only gradual recovery being seen in this channel, it is currently expected that the on-trade will not reach pre-pandemic sales levels until 2025. However, given the off-trade channel managed to keep growing throughout the pandemic, even enjoying growth spikes in 2020 and 2021, and the fact that on-trade unit volumes were already much lower than off-trade sales, total unit volumes in alcoholic drinks packaging have continued to record positive growth, which is expected to continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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