RTDs, which includes pre-mixed drinks and alcopop beverages, saw the fastest volume sales growth of all alcoholic drinks categories in Australia in 2022 and will remain on a similar trajectory in the coming years. Key drivers behind the success of RTDs include a general shift towards “lighter” flavours of alcoholic beverages, particularly among younger generations, as well as a desire for new products, which is being met by investment and innovation from RTDs brand owners.
Australian consumers are increasingly becoming aware of the ill-effects of employing unsustainable materials in the packaging of products and, as a consequence, are seeking out and favouring brands that are offering sustainable packaging. This has pushed Australian manufacturers to come up with eco-friendly packaging and take initiatives to advance circular packaging.
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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