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Country Report

Alcoholic Drinks Packaging in

Alcoholic Drinks Packaging in Turkey

Sep 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Metal beverage cans has been growing rapidly in beer

The share of metal beverage cans in domestic lager increased over the review period, now accounting for just under half of the total volume share. There is a huge price difference between beer in glass bottles and metal beverage cans.

High unit prices translate into growing share of 500ml glass bottles in spirits

The unit prices of spirits experienced considerable rises in the last two years of the review period, which made these products less affordable for local consumers. This led to consumer demand for smaller packages due to very high prices for larger bottles.

The rising share of lower-priced wines affects the packaging size and closures

In 2018 and 2019, consumer demand switched towards lower-priced still grape wines due to very high unit price increases for these products at the end of the review period. This resulted in a growing share held by domestic brands from the economy price segment.

2020 AND BEYOND

COVID-19 impact

Total volume sales of alcoholic drinks and its packaging had already recorded steep declines in 2019 as consumer confidence fell due to the economic crisis, high inflation, the recent devaluations of the local currency and Turkey’s increasing involvement in the Syrian conflict. The COVID-19 outbreak will lead to an even steeper decline in total volume sales in 2020 as lockdown measures and ongoing restrictions were introduced to try and prevent the spread of the virus.

Recovery and opportunities

The COVID-19 pandemic could not have come at a worse time for on-trade operators in Turkey. These establishments were already suffering from the decline in consumer confidence in 2019 and are set to experience devasting effects on their sales in 2020 due to the strict measures implemented to control the spread of COVID-19 in Turkey and beyond.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks Packaging industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks Packaging industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Alcoholic Drinks Packaging in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of alcoholic drinks packaging in Turkey?
What are the major alcoholic drinks pack types in Turkey?
Has a shift to at home consumption benefited large size retail packaging such as bag-in-box and keg?
How is the market for returnable glass and PET bottles developing in Turkey?
Has the recession benefited metal beverage cans over glass bottles?
What are the most dynamic pack types within alcoholic drinks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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