Even prior to the pandemic total alcoholic drinks packaging unit volumes in the United Arab Emirates had already been declining in 2018 and 2019. There was slowing growth coming from expats and the non-Muslim population, key consumer groups for alcoholic drinks in the United Arab Emirates, in these years.
The presence of a number of players providing packaging solutions for the alcoholic drinks industry has intensified the competition in the market. The alcoholic drinks packaging market is therefore quite fragmented, with many companies developing expansion strategies.
Players are increasingly offering their products in metal beverage cans in beer. All imported brands use this type of packaging, with beer in the 33cl format in a 24-pack being cheaper than the equivalent packaging for glass bottles.
Efforts to promote tourism could be key to the fortunes of alcoholic drinks packaging in the United Arab Emirates. Tourists are among the core consumers of alcoholic drinks in largely Muslim countries such as the United Arab Emirates.
In the post-pandemic environment, the health trend evident in the country prior to the outbreak is likely to be further driven by increased awareness of health issues arising from the COVID-19 pandemic, and the relationship between the health of the immune system and obesity on the severity of the virus. This will further boost consumer interest in healthier options with lower sugar and alcohol content, but could also take consumers away from alcoholic drinks towards beverages that do not contain any alcohol.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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