Alcoholic Drinks Packaging in
India

Country Report

Executive Summary

Aug 2019
PROSPECTS
Spreading affluence pushes demand for premium products and pack types

The premiumisation trend which was evident in most alcoholic drinks categories during the review period continued into 2018. There are numerous factors underpinning this trend.

Players move beyond glass as they seek to attract new consumers

Although glass remains the dominant pack type for alcoholic drinks due to the tradition of its use, its premium appeal and the bottle return schemes that are in place in many parts of the country, demand is slowly shifting away from glass. This is being spurred by industry players increasingly experimenting with different pack types as they seek to reach out to new consumer bases while expanding the range of consumption occasions in all alcoholic drinks categories.

Pack sizes continue to shrink as brands seek to appeal to price-sensitive consumers

With many of India’s alcoholic drinkers consumers facing a daily struggle to make ends meet, the illicit trade poses a constant threat to legitimate sales. In response to the challenges that this situation presents, the leading players in spirits are increasingly offering their products in smaller pack sizes.

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Alcoholic Drinks Packaging in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beverages Packaging industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beverages Packaging industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beverages Packaging in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What are the major beverage pack types and how are they performing in India?
  • How are consumption trends impacting the beverage packaging landscape?
  • What have been the key trends seen in new packaging developments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Alcoholic Drinks Packaging in India - Category analysis

HEADLINES

PROSPECTS

Spreading affluence pushes demand for premium products and pack types
Players move beyond glass as they seek to attract new consumers
Pack sizes continue to shrink as brands seek to appeal to price-sensitive consumers

Alcoholic Drinks Packaging in India - Company Profiles

Packaging Industry in India - Industry Overview

EXECUTIVE SUMMARY

All shapes and sizes and premiumisation remain the key packaging trends
Migration of consumers to packaged milk to drive fresh milk and premium milk packaging
Rising demand for hot drinks benefits all pack types
Players move beyond glass as they seek to attract new consumers to alcoholic drinks
Smaller pack sizes in home care appeal to low-income consumers
Smaller pack sizes become more prevalent in beauty and personal care due to convenience and premiumisation

PACKAGING LEGISLATION

FSSAI comes up with new packaging and labelling regulations for food
No changes in alcoholic drinks labelling
Stricter regulations for tobacco manufacturers

RECYCLING AND THE ENVIRONMENT

Consumer focus on sustainability to drive eco-friendly packaging
Government pledges to ban single-use plastics
Private players collaborating to optimise recycling process on the back of government initiatives to reduce plastic waste, but there is a long way to go

PACKAGING DESIGN AND LABELLING

See-through flexible packaging increasingly popular for processed fruit and vegetable packaging
Rise in the use of airless packaging and dispensing systems
Sustainability in packaging at a nascent stage, but expected to be a key theme in future

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