The premiumisation trend which was evident in most alcoholic drinks categories during the review period continued into 2018. There are numerous factors underpinning this trend.
Although glass remains the dominant pack type for alcoholic drinks due to the tradition of its use, its premium appeal and the bottle return schemes that are in place in many parts of the country, demand is slowly shifting away from glass. This is being spurred by industry players increasingly experimenting with different pack types as they seek to reach out to new consumer bases while expanding the range of consumption occasions in all alcoholic drinks categories.
With many of India’s alcoholic drinkers consumers facing a daily struggle to make ends meet, the illicit trade poses a constant threat to legitimate sales. In response to the challenges that this situation presents, the leading players in spirits are increasingly offering their products in smaller pack sizes.
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Discover the latest market trends and uncover sources of future market growth for the Beverages Packaging industry in India with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaging market research database.