During COVID-19 lockdowns in India, the Indian government deemed alcoholic drinks to be non-essential, meaning that production and sales via both the off- and on-trade channels therefore came to a temporary halt in 2020. The closure during lockdowns of food/drink/tobacco specialists and hotels, restaurants and bars limited consumer access to these products, with opportunities to socialise restricted anyway as consumers were mandated to stay at home.
RTD alcoholic beverages have been gaining popularity over recent years – and, despite posting losses, still managed to outperform the overall alcoholic drinks market in 2020. They are mostly consumed as cocktails and long drinks, gaining acceptance among a larger millennial consumer base due to a relatively low alcohol content compared to other alcoholic drinks.
Manufacturers in alcoholic drinks packaging continue to drive the research and development of pack types and materials to meet the increasing end user demand for sustainable as well as flexible alcoholic drinks packaging solutions. The development of the alcoholic drinks packaging market is therefore being propelled by the increasing utilisation of innovative packaging solutions made from highly recyclable and alternative materials.
As consumers increasingly become aware of “green” issues, they tend to look for sustainable and environmentally-positive packaging when they make their purchases. With this in mind, the major players in the alcoholic drinks industry have been investing in innovative packaging solutions, such as Carlsberg announcing its first paper-based beer bottle.
With the implementation of the Corona Cess tax in 2020, producers were forced to introduce smaller pack sizes to ensure their products remained affordable to a wide base of consumers. For example, Diageo India launched “nip” bottles for its single malt whisky, while Radico Khaitan launched miniature packs for its vodka and whiskies brands.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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