In 2025, total alcoholic drinks packaging retail volumes in Germany fell, as moderating alcohol consumption and a shift towards lighter formats weighed on demand. The decline was underscored by Germany's total volume sales of beer falling by 3% to 8.7 billion litres. Glass bottles overwhelmingly dominated alcoholic drinks packaging, but retail volumes continued to decline, with the returnable 500ml longneck glass bottle sealed with a crown cap and a EUR0.08 deposit on return remaining defining f
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Alcoholic Drinks Packaging in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks Packaging in Germany?
- Which are the major pack types and how are they performing in Germany?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Germany?
- Where is future growth expected to be most significant?
Alcoholic Drinks Packaging in Germany
Key Data Insights
German alcoholic drinks packaging declines in volume terms in 2025 as cans gain on glass and the EU PPWR reshapes the agenda
Glass bottles dominate a beer-led market as metal cans steadily gain share
Paper-based containers and liquid cartons post the fastest growth rates while metal cans surges from a higher base
The deposit return system and EU PPWR drive the sustainability agenda
Broadly flat volumes to 2030 as glass slips but metal beverage cans advance
Lightweighting, cans, recycled content and reuse to define competitive advantage opportunities
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks Packaging
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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