Alcoholic Drinks Packaging in Germany

October 2022
USD 990
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Alcoholic Drinks Packaging industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Alcoholic Drinks Packaging in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Alcoholic Drinks Packaging in Germany?
  • Which are the major pack types and how are they performing in Germany?
  • Have there been any packaging legislative changes in the past 12 months?
  • How are consumption trends impacting the packaging landscape?
  • What are the key trends and latest product developments in packaging?
  • How important are sustainability and recycling to consumers in Germany?
  • Where is future growth expected to be most significant?

Alcoholic Drinks Packaging in Germany - Category analysis


On-trade sales only see a partial recovery in 2021 after the year-earlier unit volume slump
Glass bottles still dominate beer packaging, but metal beverage cans gaining share
AB InBev develops the world’s lightest longneck beer bottle, reducing the weight from 180g to 150g
Sustainable packaging trends will continue to develop
On-trade recovery expected from 2022

Alcoholic Drinks Packaging in Germany - Company Profiles

Packaging Industry in Germany - Industry Overview

Packaging in 2021: The Big Picture
2021 Key Trends
Greater consumption of home-cooked meals due to COVID-19 drives demand for smaller trial packs
Glass jars and HDPE bottles benefit from easing of pandemic restrictions
PET bottles lose share to metal beverage cans due to rising sustainability concerns
Revival of the on-trade channel helps improve the kegs performance
Changing fashion trends impact packaging volumes for shaving products
Smaller pack sizes see dynamic growth in home care
Positive sustainable amendments made to the VerpackG law mean manufacturers will have to pay a deposit for one-way plastic bottles and cans
Due to rising sustainability concerns, on-trade outlets to offer food and beverages in reusable and recyclable packaging
Recycling targets to be assigned for selected pack types as per new amendments in EU packaging laws
Reuse and recyclability designs to be added on all packaging as a part of the European Commission’s circular economy plan
The German Ordinance to impose restrictions on single-use plastics
Municipalities in Germany to introduce a packaging tax on disposable packaging for food and beverages
Table 1 Overview of Packaging Recycling and Recovery in Germany: 2019/2020 and Targets for 2021
The following categories and subcategories are included:

Alcoholic Drinks Packaging

    • Dark Beer
      • Flavoured/Mixed Lager
        • Domestic Lager
        • Imported Lager
    • Non/Low Alcohol Beer
    • Stout
  • Regular Cider/Perry
  • RTDs
    • Brandy and Cognac
    • Liqueurs
    • Rum
    • Tequila (and Mezcal)
    • Whiskies
    • White Spirits
    • Other Spirits
    • Fortified Wine and Vermouth
    • Non-Grape Wine
    • Sparkling Wine
    • Still Light Grape Wine

Alcoholic Drinks Packaging

This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.


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