RTDs performed particularly well in Germany in terms of retail unit volume sales over the review period, enjoying popularity among younger generations in particular due to their novelty. Furthermore, apart from benefiting from their suitability for on-the-go drinking occasions, RTDs are also popular among consumers seeking convenience, as they do away with the need to purchase a variety of mixers and equipment.
Environmental considerations have prompted shifts away from glass bottles in a number of European countries, particularly in categories such as beer and wine. In beer, metal beverage cans are gaining ground in a number of markets since they are made from infinitely recyclable aluminium, are lighter and are thus responsible for fewer transport-related emissions and provide protection from breakage.
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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