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Learn moreSep 2020
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Glass bottles used to be the only option for cider/perry packaging. However, some big cider/perry brands have been introducing metal beverage cans in Hong Kong, with cans viewed as a more convenient option for consumption than glass bottles.
According to trade interviews, in on-trade settings, once the bar offers beer on tap, bottled beers are no longer as popular. Consumers in Hong Kong believe that beer on tap provides a fresher taste to the drinking experience and it is very common for consumers to opt for beer on tap over bottled beer when drinking in a bar.
Store checks suggest that most wine brands are diversifying their pack sizes, with smaller pack sizes being launched in convenience stores. These smaller pack sizes are designed for inexperienced or non-habitual wine drinkers, who might not yet have major demand for wine, but would like to give it a try.
On-trade closures are having a major effect on on-trade sales in 2020, with sales of alcoholic drinks packaging slumping. This was following a year when on-trade sales had already seen a marked decline, with the anti-government protests, often resulting in the shutdown of on-trade establishments, having negatively affected sales through this channel in 2019.
Total sales of alcoholic drinks packaging will remain in decline throughout the forecast period, as they had been in the final two years of the review period. The performance in 2021 will be relatively similar to that expected in 2020, with only a modest recovery in on-trade sales but declining alcoholic drinks packaging usage via the off-trade.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks Packaging industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks Packaging industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.