Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Alcoholic Drinks Packaging in

Alcoholic Drinks Packaging in Hong Kong, China

Sep 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Metal beverage cans continues to grow in popularity in cider/perry

Glass bottles used to be the only option for cider/perry packaging. However, some big cider/perry brands have been introducing metal beverage cans in Hong Kong, with cans viewed as a more convenient option for consumption than glass bottles.

Keg beer continues to be in favour among consumers, despite setbacks in 2019 and 2020

According to trade interviews, in on-trade settings, once the bar offers beer on tap, bottled beers are no longer as popular. Consumers in Hong Kong believe that beer on tap provides a fresher taste to the drinking experience and it is very common for consumers to opt for beer on tap over bottled beer when drinking in a bar.

Sizes of wine are being diversified with smaller packs available in convenience stores

Store checks suggest that most wine brands are diversifying their pack sizes, with smaller pack sizes being launched in convenience stores. These smaller pack sizes are designed for inexperienced or non-habitual wine drinkers, who might not yet have major demand for wine, but would like to give it a try.

2020 AND BEYOND

COVID-19 impact

On-trade closures are having a major effect on on-trade sales in 2020, with sales of alcoholic drinks packaging slumping. This was following a year when on-trade sales had already seen a marked decline, with the anti-government protests, often resulting in the shutdown of on-trade establishments, having negatively affected sales through this channel in 2019.

Recovery and opportunities

Total sales of alcoholic drinks packaging will remain in decline throughout the forecast period, as they had been in the final two years of the review period. The performance in 2021 will be relatively similar to that expected in 2020, with only a modest recovery in on-trade sales but declining alcoholic drinks packaging usage via the off-trade.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks Packaging industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks Packaging industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Alcoholic Drinks Packaging in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of alcoholic drinks packaging in Hong Kong, China?
What are the major alcoholic drinks pack types in Hong Kong, China?
Has a shift to at home consumption benefited large size retail packaging such as bag-in-box and keg?
How is the market for returnable glass and PET bottles developing in Hong Kong, China?
Has the recession benefited metal beverage cans over glass bottles?
What are the most dynamic pack types within alcoholic drinks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Want to find out more about this report?

Request more information