Alcoholic Drinks Packaging in
Country Report
Executive Summary
Aug 2019PROSPECTS
Metal beverage cans the big winner in beer and cider/perry in 2018
Metal beverage cans registered huge growth in 2018 and this was almost entirely due to significant increases in unit volumes in beer and, to a lesser degree, cider/perry. Smaller can sizes such as 330ml and 355ml were the biggest winners during the year as brands increasingly favoured these sizes of cans, which are easier and lighter to carry, have lower retail selling prices and, crucially in a warm country like Hong Kong, ensure that the beverage is finished before it becomes too warm to be enjoyable.
Glass bottles sees a migration towards smaller pack sizes
Smaller sizes of glass bottles registered impressive growth over the course of 2018, particularly in wine, where 189ml and 350ml glass bottles were the best performing pack types and sizes during the year. This was particularly noticeable in the on-trade, where consumers are increasingly interested in buying wine in bottles that contain enough for one glass (189ml) or two glasses (350ml), rather than buying an entire bottle, which is often considered to be too much for one person to consume in one sitting.
The thirst for tap beer poses a threat to beer packaging in the on-trade
Trade sources have noted that a huge shift towards tap beer is underway in Hong Kong’s bars and restaurants. As increasing numbers of on-trade establishments are now installing beer taps, demand is slowly shifting away from bottled beer and towards tap beer.
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Alcoholic Drinks Packaging in Hong Kong, China
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beverages Packaging industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beverages Packaging industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Beverages Packaging in Hong Kong, China market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What are the major beverage pack types and how are they performing in Hong Kong, China?
- How are consumption trends impacting the beverage packaging landscape?
- What have been the key trends seen in new packaging developments?
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This industry report originates from Passport, our Packaging market research database.