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Country Report

Alcoholic Drinks Packaging in

Alcoholic Drinks Packaging in Hong Kong, China

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Metal beverage cans the big winner in beer and cider/perry in 2018

Metal beverage cans registered huge growth in 2018 and this was almost entirely due to significant increases in unit volumes in beer and, to a lesser degree, cider/perry. Smaller can sizes such as 330ml and 355ml were the biggest winners during the year as brands increasingly favoured these sizes of cans, which are easier and lighter to carry, have lower retail selling prices and, crucially in a warm country like Hong Kong, ensure that the beverage is finished before it becomes too warm to be enjoyable.

Glass bottles sees a migration towards smaller pack sizes

Smaller sizes of glass bottles registered impressive growth over the course of 2018, particularly in wine, where 189ml and 350ml glass bottles were the best performing pack types and sizes during the year. This was particularly noticeable in the on-trade, where consumers are increasingly interested in buying wine in bottles that contain enough for one glass (189ml) or two glasses (350ml), rather than buying an entire bottle, which is often considered to be too much for one person to consume in one sitting.

The thirst for tap beer poses a threat to beer packaging in the on-trade

Trade sources have noted that a huge shift towards tap beer is underway in Hong Kong’s bars and restaurants. As increasing numbers of on-trade establishments are now installing beer taps, demand is slowly shifting away from bottled beer and towards tap beer.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks Packaging industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks Packaging industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Alcoholic Drinks Packaging in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of alcoholic drinks packaging in Hong Kong, China?
What are the major alcoholic drinks pack types in Hong Kong, China?
Has a shift to at home consumption benefited large size retail packaging such as bag-in-box and keg?
How is the market for returnable glass and PET bottles developing in Hong Kong, China?
Has the recession benefited metal beverage cans over glass bottles?
What are the most dynamic pack types within alcoholic drinks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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Megatrends

Country Report

Alcoholic Drinks Packaging in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Metal beverage cans the big winner in beer and cider/perry in 2018

Glass bottles sees a migration towards smaller pack sizes

The thirst for tap beer poses a threat to beer packaging in the on-trade

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents