Alcoholic drinks was not performing particularly well in France prior to the arrival of COVID-19 in 2020, with beer and spirits the only categories posting positive total volume growth in 2019, and then only at very modest rates. Beer sales were being driven, to some extent, by the growing consumer interest in non-/low-alcohol beer, flavoured/mixed lager and craft beer in recent years.
The “drink less but better” trend is likely to still support volume units in alcoholic drinks packaging. While 700ml glass bottles will continue to lead spirits packaging, 200ml flasks, which are used as culinary aids, and 350ml glass bottles, aimed at adding to the collection of ingredients for cocktails (at home and mainly in the on-trade) are likely to grow in popularity.
One niche area of packaging that could appeal to consumers looking for convenience is still light grape wine in metal beverage cans, with Maison Le Star being at the vanguard of this new innovation. The company introduced its Le Star Wine, a single varietal wine, in metal beverage cans in the latter part of the review period.
Alcohol drinks players are expected to continue trying to use greener packaging over the forecast period, given the increasing focus on sustainability in France and beyond. For example, Pernod Ricard intends to be housing all its products in recyclable, compostable, reusable or bio-based packaging by 2025.
There are expected to be packaging innovations in brandy in the coming years. Already seen in 2022, for example, was malt brandy Les Bonhommes being introduced in France with aesthetic packaging.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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