The on-trade channel was experiencing major problems due to lockdowns and quarantines in Ukraine. Even after the easing of the initial lockdown and quarantine period, on-trade establishments still had to follow strict hygiene and social distancing guidelines.
Although it sales declined In 2020, glass bottles remained the leading packaging type for alcoholic drinks in Ukraine, followed by PET and metal. The domination by glass, PET and metal left little room for other packaging types, with types such as paper-based containers and kegs accounting for only a marginal share.
New product developments are expected in RTDs from leading companies, and, in line with trends in beer, inspiration will be drawn from craft offerings. This will mean rising sophistication in terms of tastes, with exotic ingredients, citrus fruit, grape and other fruits and berries being explored.
After the steep decline in on-trade alcoholic drinks packaging sales in Ukraine in 2020, this channel will see a strong rebound with dynamic positive sales growth in 2021. However, even though on-trade sales are expected to continue to show healthy annual growth rates over the rest of the forecast period, they will not have returned to the 2019 sales levels by its end.
As the general public becomes increasingly aware of single-use plastics and their environmental impact, the use of sustainable packaging across alcoholic drinks is expected to increase over the forecast period. With restrictions on single-use plastics now being brought in across Europe, and consumer awareness at an all-time high, alcoholic drinks brands are looking to reduce the environmental impact of their packaging.
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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