In 2025, total alcoholic drinks packaging retail volumes in Türkiye declined by 1% to 2.7 billion units, as a sharp Special Consumption Tax (Özel Tüketim Vergisi, ÖTV) increase that took effect from 4 January 2025 and softer beer demand weighed on volumes. Anadolu Efes, the dominant brewer, responded with immediate retail price revisions, while imported premium beer saw steeper adjustments. Glass bottles remained overwhelmingly dominant, while metal beverage cans provided the main alternative an
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Alcoholic Drinks Packaging in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks Packaging in Turkey?
- Which are the major pack types and how are they performing in Turkey?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Turkey?
- Where is future growth expected to be most significant?
Alcoholic Drinks Packaging in Türkiye
Key Data Insights
Turkish alcoholic drinks packaging declines as a national deposit-return system takes shape
Glass bottles dominate the market, with metal beverage cans the main alternative
Rigid plastic grows fastest from a niche base while glass and cans drive the volumes
A digital deposit-return system reshapes the recycling agenda
Steady growth to 2030 led by beer, glass and cans
Lightweight glass, recyclable cans and deposit-ready design define packaging priorities
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks Packaging
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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