In 2025, total alcoholic drinks packaging retail volumes in Japan declined by 4% to 16.1 billion units, reflecting a maturing, ageing market and moderating alcohol consumption. Metal beverage cans overwhelmingly dominated at 13.4 billion units, supported by beer and the country's large canned ready-to-drink (chu-hi) segment, with the 350ml and 500ml can formats the most prominent in retail shelf space across highly industrialised supermarket and convenience store channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Alcoholic Drinks Packaging in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks Packaging in Japan?
- Which are the major pack types and how are they performing in Japan?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Japan?
- Where is future growth expected to be most significant?
Alcoholic Drinks Packaging in Japan
Key Data Insights
Japanese alcoholic drinks packaging dips in 2025 as metal cans dominate and recycled aluminium advances
Metal beverage cans anchor an RTD- and beer-led market
Rigid plastic shows the smallest decline, while glass, metal, liquid cartons show steeper falls
Recycled aluminium and lighter cans drive the sustainability agenda
Gradual decline to 2030, while metal continues to be the dominant packaging material
Recycled-content cans, lightweighting, and PET circularity define the priorities
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks Packaging
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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