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Country Report

Alcoholic Drinks Packaging in

Alcoholic Drinks Packaging in Romania

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation shapes innovations within alcoholic drinks packaging

Since Romanians are becoming increasingly sophisticated and their purchasing power is on the rise, they are also now more likely to purchase premium alcoholic drinks, perceiving them as high-quality products. Consequently, some brand owners have repositioned their brands, often turning to packaging to exude an image of modernity and high quality.

Rising diversity within beer packaging

PET bottles continued to lose share in beer as this packaging is generally associated with economy brands. Beer is instead shifting towards premium products, with craft beer being the fastest-growing type.

Bag in box continues gaining ground in wine

Wine is also seeing increasing pack type diversification as the category is becoming more and more varied. While premium brands come in increasingly sophisticated glass bottles, economy brands are available in bag in box as well.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks Packaging industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks Packaging industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Alcoholic Drinks Packaging in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of alcoholic drinks packaging in Romania?
What are the major alcoholic drinks pack types in Romania?
Has a shift to at home consumption benefited large size retail packaging such as bag-in-box and keg?
How is the market for returnable glass and PET bottles developing in Romania?
Has the recession benefited metal beverage cans over glass bottles?
What are the most dynamic pack types within alcoholic drinks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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Megatrends

Country Report

Alcoholic Drinks Packaging in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation shapes innovations within alcoholic drinks packaging

Rising diversity within beer packaging

Bag in box continues gaining ground in wine

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents