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Country Report

Alcoholic Drinks Packaging in

Alcoholic Drinks Packaging in Romania

2 pages, Jul 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales driven by smaller sized packs

Smaller sized packs drove sales of alcoholic drinks packaging in 2017, with this being the result of higher disposable incomes and changes in lifestyle leading consumers in two main directions, towards premiumisation or reducing their alcohol consumption. The largest beer category was the main beneficiary of smaller pack sizes, with this seen in the decline of PET bottles and an increase in usage of glass bottles and metal beverage cans.

Paper-based containers grow at a strong rate

The second largest wine category witnessed the strong penetration of bag-in-box packaging over 2015-2017, thus making paper-based containers the best performing pack type. Paradoxically, large bag-in-box packaging has stolen share from glass bottles as a result of consumers tending to drink less.

Aluminium foil gains ground as protection for metal beverage cans

A key step taken by United Romanian Breweries Bereprod, the producer of Tuborg, Carlsberg, Holsten and Skol, was the adoption of a protective 100% recyclable aluminium foil on metal beverage cans. The foil is applied to all of the company’s brands and offers protection against bacteria, dirt and dust, being applied through a thermic process and without the use of glue.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks Packaging industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks Packaging industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Alcoholic Drinks Packaging in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of alcoholic drinks packaging in Romania?
What are the major alcoholic drinks pack types in Romania?
Has a shift to at home consumption benefited large size retail packaging such as bag-in-box and keg?
How is the market for returnable glass and PET bottles developing in Romania?
Has the recession benefited metal beverage cans over glass bottles?
What are the most dynamic pack types within alcoholic drinks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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Megatrends

Country Report

Alcoholic Drinks Packaging in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales driven by smaller sized packs

Paper-based containers grow at a strong rate

Aluminium foil gains ground as protection for metal beverage cans

Overview

Why buy this report?

OLD CATEGORY NOT LIVE

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Alcoholic Drinks Packaging in Romania - Company Profiles

Packaging Industry in Romania - Industry Overview

EXECUTIVE SUMMARY

Packaging benefits from the growth of the economy and a rise in retail sales

Packaged food moves to smaller sized and lightweight packaging

PET bottles maintains prominent position in non-alcoholic drinks

Glass is on the move in alcoholic drinks

Packaging innovation drives consumer interest in beauty and personal care

Home care packaging stays focused on diversification and functionality

PACKAGING LEGISLATION

Legislation for packaging and packaging scraps aims at a proper packaging management

Packaging legislation is harmonised with EU directives

New legal initiatives being created for packaging

RECYCLING AND THE ENVIRONMENT

Authorities push recycling to reach European levels

Recycling takes steps to improvement through infrastructure and education

Eco-friendly packaging is on the way

PACKAGING DESIGN AND LABELLING

Labelling tracks changes in legislation

Packaging design and labelling drives consumer attention

Vintage marks the trend in beer packaging

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