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Learn moreAug 2019
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Since Romanians are becoming increasingly sophisticated and their purchasing power is on the rise, they are also now more likely to purchase premium alcoholic drinks, perceiving them as high-quality products. Consequently, some brand owners have repositioned their brands, often turning to packaging to exude an image of modernity and high quality.
PET bottles continued to lose share in beer as this packaging is generally associated with economy brands. Beer is instead shifting towards premium products, with craft beer being the fastest-growing type.
Wine is also seeing increasing pack type diversification as the category is becoming more and more varied. While premium brands come in increasingly sophisticated glass bottles, economy brands are available in bag in box as well.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks Packaging industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks Packaging industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Alcoholic Drinks Packaging in Romania market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.