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Country Report

Alcoholic Drinks Packaging in

Alcoholic Drinks Packaging in Romania

Sep 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Premiumisation of alcoholic drinks packaging in Romania

Packaging innovation remained a crucial differentiation tool in the Romanian alcoholic drinks market at the end of the review period. Elegance and minimalism were two major trends in the Romanian alcoholic drinks packaging market, with consumers becoming more educated and sophisticated, more and more quality and premium packaging types were emerging as a consequence.

Alcoholic drinks packaging – a vehicle for consumer immersion

Alcoholic drinks brand owners have been focusing more and more on delivering packaging with a certain feeling of uniqueness. There were more and more cases of various different pack designs (usually limited editions) for the same brand, trying to capitalise on a “collect them all mentality”.

Pack size diversification in Romania

With consumption patterns becoming increasingly diverse, with factors like impulse consumption or group consumption becoming more common, brand owners have also been focusing on delivering increasingly diverse pack sizes. While some categories are relatively standard in terms of pack sizes (ie spirits), beer has a wide palette of both pack types and sizes.

2020 AND BEYOND

COVID-19 impact

Alcoholic drinks packaging in Romania is expected to decline in total volume terms in 2020 due to the impact of COVID-19. While off-trade volume sales will increase slightly, on-trade sales are expected to fall sharply due to the closure of horeca outlets.

Recovery and opportunities

Total unit volume sales of alcoholic drinks packaging are expected to return to positive growth in 2021, although on-trade sales will still be declining slightly in this year. From 2022, both channels will be recording positive growth, with the overall performance of alcoholic drinks packaging gradually strengthening over the course of the forecast period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks Packaging industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks Packaging industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Alcoholic Drinks Packaging in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of alcoholic drinks packaging in Romania?
What are the major alcoholic drinks pack types in Romania?
Has a shift to at home consumption benefited large size retail packaging such as bag-in-box and keg?
How is the market for returnable glass and PET bottles developing in Romania?
Has the recession benefited metal beverage cans over glass bottles?
What are the most dynamic pack types within alcoholic drinks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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