In 2025, total alcoholic drinks packaging retail volumes in the US declined by 3.5% to 51.0 billion units, as a downturn in aluminium cans and glass outweighed gains in liquid cartons. Metal beverage cans remained the dominant format on the strength of beer, hard seltzers and ready-to-drink cocktails, with aluminium cans dominating packaged craft beer volume, while glass bottles fell, continuing a decade-long structural shift driven by can performance advantages, consumer convenience and sustain
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Alcoholic Drinks Packaging in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks Packaging in USA?
- Which are the major pack types and how are they performing in USA?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in USA?
- Where is future growth expected to be most significant?
Alcoholic Drinks Packaging in the US - Category analysis
Key Data Insights
US alcoholic drinks packaging sees significant decline as costs rise
Metal beverage cans dominate as glass retreats as wine sales fall
Liquid cartons sees the fastest growth but from a small base
State EPR laws and aluminium tariffs reshape the packaging cost and policy landscape
Modest growth to 2030 as cans gain share and glass declines
Recycled aluminium, lightweighting and recyclability define the priority opportunities
Alcoholic Drinks Packaging in the US - Company Profiles
Packaging Industry in the US - Industry Overview
Packaging in 2025: the big picture
2025 key trends
Food packaging lightweights rigid plastic as glass and recycled content advance
Recycled content rules and paper-based formats reshape soft drinks packaging
Aluminium cans extend their lead in alcoholic drinks packaging
Glass premiumisation, refill and state recycling laws reshape beauty and personal care packaging
Concentrates, refills and recyclable triggers reshape home care packaging
Humanisation and flexible pouches redefine pet food packaging
Legislation shifts accountability
State EPR laws spread as Oregon is the first to implement a packaging programme
California's SB 54 and recycled content rules set the national benchmark
Deposit return schemes gain renewed momentum to lift recycling rates
Compostable and recyclable materials advance against single-use plastics
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks Packaging
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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