Alcoholic drinks packaging proved fairly resilient overall in 2020, despite the impact of COVID-19. Major stockpiling took place in the early stages of the pandemic, as consumers prepared for lockdown.
Metal beverage cans continued gaining share from glass bottles in 2020, with cans seen as being more sustainable, easy to transport and cheaper to manufacture compared to glass bottles. Furthermore, their light weight and eye-catching designs also help attract consumers to cans over bottles.
Premium alcoholic drinks suffered in 2020 due to the economic impact of the pandemic and rising unemployment, which has impacted how consumers spend. With the pandemic slowing or temporarily halting the premiumisation trend in 2020, glass and metal bottles were hardest hit by this trend in beer, while single-serve metal beverage cans suffered in wine.
In 2021, alcoholic drinks packaging unit volumes will see a strong rebound in the on-trade, ensuring that total sales will continue recording positive growth in this year, despite a slight dip in off-trade unit volumes after the spike in sales in 2020. While alcoholic drinks packaging is showing signs of maturity and total unit volume growth will be slow, the forecast period is expected to see slightly stronger total unit volume growth in comparison to the review period.
The shift towards sustainable packaging continues apace, brining innovations such as biodegradable six-pack rings, all-paper bottles and cardboard containers in product areas such as wine and spirits. While many of these eco-friendly solutions have a long way to go to before becoming mainstream staples, overall packaging trends are already putting sustainability first.
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Alcoholic Drinks Packaging
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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