Alcoholic drinks packaging proved fairly resilient overall in 2020, despite the impact of COVID-19. Major stockpiling took place in the early stages of the pandemic, as consumers prepared for lockdown.
Metal beverage cans continued gaining share from glass bottles in 2021, with cans seen as being more sustainable (ie easier to recycle), easy to transport and cheaper to manufacture than glass bottles. Furthermore, their light weight and eye-catching designs also help attract consumers to cans over bottles.
Due to large pack sizes benefitting consumers by offering a lower unit price per ml and reducing the need for frequent trips to stores while the fear of contraction of the virus was looming large, even into 2021, the shares of large pack sizes have been increasing during the pandemic. For example, in cider/perry, the 473ml pack size has been gaining a lot of share from the 355ml pack size in both 2020 and 2021, while, in beer, the 710ml pack size has been outperforming the 355ml format a both years.
Hard seltzers are expected to continue to see strong growth as more and more alcoholic drinks manufacturers produce their own brands, such as Social Club Seltzer from Anheuser-Busch InBev. This will, in turn, support sales of metal beverage cans, the main pack type used in this product area, over the forecast period.
The shift towards sustainable packaging continues apace, bringing innovations such as biodegradable six-pack rings, all-paper bottles and cardboard containers. While many of these eco-friendly solutions have a long way to go to before becoming mainstream staples, overall packaging trends are already putting sustainability first.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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