The waste crisis in 2018 led the South Korean government to set tougher regulations on the country’s recycling system. Upon the Ministry of Environment’s revision of the Resource Recycling Act, which became effective in December 2019, most coloured bottles were classified with the grade “difficult to recycle”, and an extra charge was applied.
The recent launch of new packaging that used clear material has been changing the alcoholic drinks packaging industry. The transparent packaging is used to highlight a clean and milder image and is popular with younger consumers who practice mindful drinking.
South Korean drinkers have increasingly shifted their drinking habits from heavy drinking to drinking at home alone amid the ongoing economic downturn and with the increasing individualism trend. Instead of joining company dinners or client meetings, which often involve heavy drinking, more consumers are choosing to drink alone at home, and placing more importance on taste, flavour and quality.
Sales of alcoholic drinks packaging are seeing a marked decline in 2020, with this solely down to a slump in on-trade sales, with sales in the off-trade holding up well. While falling on-trade sales and rising off-trade sales have been an ongoing trends in recent years, with Koreans generally tending to drink more at home, this was being accentuated in 2020, with a much stronger on-trade decline and slightly stronger off-trade growth.
The on-trade will see strong growth in 2021, after the collapse in sales in 2020, with off-trade sales dipping slightly in 2021 after the better-than-expected performance a year earlier. However, as society and the economy return to normal, the long-term trend of falling sales of alcoholic drinks packaging in the on-trade and rising sales in the off-trade will be visible again towards the end of the review period.
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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