During the COVID19 pandemic, a notable change has been observed in people’s drinking habits – shifting the place of consumption from bars and restaurants into people’s homes. South Korean consumers drank more alcohol at home during the pandemic, which meant that the off-trade channel recorded strong growth in both 2020 and 2021, ensuring that overall packaging unit volumes were rising in both years, in spite of falling on-trade sales.
Having already overtaken glass bottles as the main pack type in beer over the review period, metal beverage cans continued to gain unit volume share in the packaging of beer in 2021. The pandemic has served to boost the usage of the e-commerce channel for shopping in South Korea.
Although metal beverage cans has been gaining share in still light grape wine, glass bottles still dominate the packaging of this product. Still light grape wine has been seeing very dynamic unit volume increases in both 2020 and 2021, driving growth for both pack types.
A continued move towards clear packaging is likely, with this proving popular among younger drinkers and environmentally-conscious consumers, as it is generally easier to recycle, with coloured bottles more likely to be liable to extra charges, with the government’s revised Resource Recycling Act looking to eliminate non-recyclable waste. Recent launches of new packaging that uses clear material have been changing the alcoholic drinks packaging industry.
Although glass bottles remains the main pack type used in the packaging of RTDs, and is expected to see growing unit volumes over 2021-2026, metal beverage cans and PET bottles are also seeing increasing usage in RTDs. While some manufacturers prefer glass bottles as a pack type as glass is highly recyclable, which helps them keep in line with the sustainability trend, metal beverage cans will also be a popular pack type for RTDs over 2021-2026.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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