In 2025, total alcoholic drinks packaging retail volumes in Malaysia rose by 1% to 252 million units, supported by resilient beer demand in a market shaped by high excise duties and a sizeable non-drinking population. The market is led by the duopoly of Heineken Malaysia Berhad and Carlsberg Brewery Malaysia Berhad, which together account for the overwhelming majority of legally sold beer and cider volumes, packaging their core products in aluminium cans and glass bottles distributed through lic
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Alcoholic Drinks Packaging in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks Packaging in Malaysia?
- Which are the major pack types and how are they performing in Malaysia?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Malaysia?
- Where is future growth expected to be most significant?
Alcoholic Drinks Packaging in Malaysia - Category analysis
Key Data Insights
Malaysian alcoholic drinks packaging grows in 2025 as cans gain ground on returnable glass
Metal cans and glass bottles split a beer-led market
Metal cans grow fastest while glass bottles edge lower
Returnable bottles and recycled content drive the sustainability agenda
Steady growth to 2030 led by metal cans
Recycled-content cans, returnable glass and recyclability define the priorities
Alcoholic Drinks Packaging in Malaysia - Company Profiles
Packaging Industry in Malaysia - Industry Overview
Packaging in 2025: the big picture
2025 key trends
Convenience and premiumisation reshape Malaysia's food packaging
Non-alcoholic drinks packaging shifts towards recycled PET as sustainability preferences strengthen
Cans gain share as Malaysian brewers reinforce returnable glass and recycled content
Premiumisation and refillable formats lead beauty and personal care packaging
Refill formats and aerosols lead a regulation-driven home care market
Flexible pouches reshape Malaysia's dog and cat food packaging
Malaysia updates food packaging rules for clearer labelling
Malaysia advances a national EPR scheme and mandatory eco-design
Regulation and recycled content drive Malaysia's packaging shift
Major FMCG players lead voluntary initiatives to support Malaysia's circular economy goals
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks Packaging
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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