The COVID-19 pandemic had a major impact on the alcoholic drinks industry in Malaysia in 2020. For much of the year, bars, pubs and restaurants were closed due to lockdown, so that sales in the on-trade were very heavily impacted, losing more than a quarter of their packaging unit volumes in 2020.
In spite of recording declining unit volumes in both 2020 and 2021, glass remains the most common pack type in alcoholic drinks, used almost exclusively in wine and spirits as well as for a large proportion of beer and cider/perry products in Malaysia. This can be attributed to its ability to preserve product quality, durability during transportation and premium image when on display.
The packaging unit volumes of glass bottles used in whiskies declined in both 2020 and 2021 as many Malaysian consumers became more price-sensitive and avoided purchasing whiskies as they are seen as a high-priced product. In addition, the growing health awareness trend and the closure of bars/pubs, where whiskies are mostly consumed, for much of 2020 and 2021, also added to the decline.
Sustainability is expected to remain a strong driving factor behind packaging developments over the forecast period. This trend is likely to increase the usage of biodegradable glass bottles, reusable/recyclable HDPE and PET bottles, paper, cardboard, foldable cartons and metal beverage cans in alcoholic drinks packaging over 2021-2026.
A ban on liquor sales from certain types of retail outlet was imposed in Kuala Lumpur, the capital of Malaysia, from 1 November 2021. Based on the guidelines issued by Kuala Lumpur city hall (DBKL), the sale of liquor is now banned in grocery stores, convenience stores and Chinese drugstores, with sales only being allowed through licensed liquor stores.
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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