With signs of economic improvement, beer and beer packaging sales continued to recover in 2019, both in retail/off-trade unit volume and foodservice/on-trade unit volume terms. Beer packaging is the most significant category of alcoholic drinks packaging in Brazil and relies heavily on glass bottles.
As the trend of “drinking less, but drinking better” continued to grow, in combination with supply issues for glass bottles, metal beverage cans continued to make steady share gains as a key pack type for individual consumption. As consumers are often keen to try new brands and products, even if they are positioned as more premium, small pack sizes are ideal for such consumption occasions.
PET bottles were not very significant in alcoholic drinks packaging in general in 2019. However, PET bottles is similarly increasingly being used as an alternative pack type for beers and even spirits.
The impact of COVID-19 on 2020 sales of alcoholic drinks packaging is expected to be severe. Foodservice/on-trade unit volume will be impacted most, seeing demand plummet due to lockdowns and social distancing, with this having a heavy impact on glass bottles.
Beer total unit volume sales are not expected to fully recover before the end of the forecast period, with this resulting in overall decline for glass bottles and stagnation in metal beverage cans. However, reduced demand should offer a positive break for the packaging industry to gradually improve production capacity, readjust lines and find space to invest in innovation in a proactive way, instead of struggling to react to consumer demands.
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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