In 2025, total alcoholic drinks packaging retail volumes in Brazil declined, as a metal-dominated market softened after a modestly positive 2024 amid cautious consumer spending. Aluminium beverage cans accounted for the overwhelming majority of volumes, reflecting the long-running shift of beer towards cans. The industry body Abralatas reported can sales of 34.1 billion units across all beverages in 2025, the second-highest volume in the historical series and only slightly below the 34.8 billion
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Alcoholic Drinks Packaging in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks Packaging in Brazil?
- Which are the major pack types and how are they performing in Brazil?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Brazil?
- Where is future growth expected to be most significant?
Alcoholic Drinks Packaging in Brazil
Key Data Insights
Total packaging retail volume decline in 2025 amid cautious consumer spending
Aluminium cans dominate a beer-led market as glass holds a secondary position
Rigid plastic grows fastest as PET and returnable formats gain ground, although it remains a niche category
World-leading can recycling and new capacity investment underpin the market
Modest overall growth to 2030 led by cans and emerging ready-to-drink categories
Can capacity, returnable formats and recycling leadership define priorities and opportunities
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks Packaging
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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