Alcoholic Drinks Packaging in
Poland

Country Report

Executive Summary

Sep 2019
PROSPECTS
Small sizes keep growing

Small sizes of packaging continue to grow and are tending to also spread into new categories. The leading category with diverse packaging sizes is vodka.

Metal cans growing but not as quickly as glass

In Poland alcohol sold in glass is seen as more premium than when sold in metal cans. Metal cans, mostly popular in beer, showed growth in 2018 after the previous year’s decline.

Glass continues to be the leading pack type, but is undergoing a revolution of new sizes

Glass is seen in general as a much better pack type for alcohol and, in 2018, it was still gaining share in primary total unit volume terms. Even though drinks sold in glass bottles tend to be heavier and more difficult to transport, this packaging type is a measure of product quality for Polish consumers.

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Alcoholic Drinks Packaging in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beverages Packaging industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beverages Packaging industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beverages Packaging in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What are the major beverage pack types and how are they performing in Poland?
  • How are consumption trends impacting the beverage packaging landscape?
  • What have been the key trends seen in new packaging developments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Alcoholic Drinks Packaging in Poland - Category analysis

HEADLINES

PROSPECTS

Small sizes keep growing
Metal cans growing but not as quickly as glass
Glass continues to be the leading pack type, but is undergoing a revolution of new sizes

Alcoholic Drinks Packaging in Poland - Company Profiles

Packaging Industry in Poland - Industry Overview

EXECUTIVE SUMMARY

Convenience, uniqueness but with concern for the environment
Packaging becomes polarised in confectionery
Flexible packaging dominates hot drinks
Small sizes keep growing in alcoholic drinks
New rules brought in which will better regulate packaging in beauty and personal care
Trend for more concentrated laundry care products impacts packaging size

PACKAGING LEGISLATION

Beverage industry is returning to discussions on a plastic bottle deposit system
EU-wide single use plastic ban confirmed for 2021
Plastic bag ban extended in Poland

RECYCLING AND THE ENVIRONMENT

Poland at risk of not reaching EU’s 2020 recycling goal of 50% due to regional differences
Concern for the environment prompts consumers’ interest in fully recyclable packaging

PACKAGING DESIGN AND LABELLING

Labels with celebrities influence purchasing decisions
Design and functionality still most important packaging features
Minimalistic packaging designs gain in popularity in home care

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