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Learn moreFeb 2021
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The category that saw weak sales growth during the recent economic crisis now sees the social restrictions due to the COVID-19 pandemic cause an unprecedented decrease. The unemployment rate reached historic levels, removing a considerable number of consumers from sheer hosiery’s purchasing base.
Even though the impact on sales was less severe, non-sheer hosiery also saw a sharp decrease in sales performance due to the few social occasions permitted outside consumers’ homes. The local currency devaluation and the early resumption of Chinese industrial production saw Brazilian manufacturers face a shortage in the supply of cotton, which was exported in larger quantities in 2020.
The difficult scenario for the category did not prevent manufacturers from launching novel products. Alpargatas launched socks that divide the big toe from the other toes and can be used with traditional flip flops, offering products that leverage the loungewear lifestyle.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hosiery industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.