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Country Report

Hosiery in

Hosiery in Brazil

Apr 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Weak economic performance continues impacting hosiery sales in 2019

The negligible decline in hosiery’s current value sales in 2019 came against the backdrop of an only slowly recovering economy in a category that still does not have the same perception and appeal as other areas of apparel and footwear, which generally have better visibility in terms of communication of style and fashion. This was one of the factors behind sheer hosiery recording a slightly better performance than non-sheer hosiery in 2019, as it is more visible, with women using sheer hosiery to demonstrate their style.

Hosiery sales expected to recover over the forecast period

The forecast period is expected to see a better performance for hosiery, not only due to economic recovery, but also as a consequence of the recognition of quality in the category. Slowly, new concepts are being introduced by brands that are changing the perception of hosiery and creating potential for it as a performance or fashion product, thanks to new designs.

COMPETITIVE LANDSCAPE

Cost-benefit ratio benefits the recognised brands while cheaper brands are seen as less resistant

Big retailers, such as Lupo and Renner, are increasing their importance in the category due to the expansion in their number of stores and through their development of innovative product mixes, perceived by consumers as products with a good cost-benefit ratio. With a presence in all of the most important shopping centres, these retailers concentrate a relatively important portion of revenues in what is a highly fragmented category due to the convenience of their store locations and their ability to encourage impulse purchases.

Performance products and concept niche brands becoming more popular

New companies are bringing different varieties of styles and business models to hosiery. Lupo has a diverse portfolio, with a technological line of compression socks that claims to improve athletes’ performance when practising sports.

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Hosiery Sample Report Hosiery Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Brazil - Category analysis

HEADLINES

PROSPECTS

Weak economic performance continues impacting hosiery sales in 2019

Hosiery sales expected to recover over the forecast period

COMPETITIVE LANDSCAPE

Cost-benefit ratio benefits the recognised brands while cheaper brands are seen as less resistant

Performance products and concept niche brands becoming more popular

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2014-2019
Table 2 Sales of Hosiery by Category: Value 2014-2019
Table 3 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 4 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Hosiery: % Value 2015-2019
Table 6 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 7 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 8 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Gradual recovery continues in 2019 on the back of slow economic reheating

Market consolidation is the main growth avenue for such a fragmented industry

New players and technological features intensify the challenges and the competition

E-commerce continues evolving despite the limiting factors

Uncertain economic projections demand strategic movements for growth

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Hosiery in Brazil

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Executive Summary

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PROSPECTS

Weak economic performance continues impacting hosiery sales in 2019

Hosiery sales expected to recover over the forecast period

COMPETITIVE LANDSCAPE

Cost-benefit ratio benefits the recognised brands while cheaper brands are seen as less resistant

Performance products and concept niche brands becoming more popular

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Brazil - Category analysis

HEADLINES

PROSPECTS

Weak economic performance continues impacting hosiery sales in 2019

Hosiery sales expected to recover over the forecast period

COMPETITIVE LANDSCAPE

Cost-benefit ratio benefits the recognised brands while cheaper brands are seen as less resistant

Performance products and concept niche brands becoming more popular

CATEGORY DATA

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Gradual recovery continues in 2019 on the back of slow economic reheating

Market consolidation is the main growth avenue for such a fragmented industry

New players and technological features intensify the challenges and the competition

E-commerce continues evolving despite the limiting factors

Uncertain economic projections demand strategic movements for growth

MARKET DATA

DEFINITIONS

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