Womenswear offers a wide variety of styles and colours, and this diversity is also reflected in women’s hosiery in Brazil. On the other hand, hosiery targeting men has room to develop a more sophisticated range of products that meets consumers’ changing tastes and fashion awareness.
Most innovations within hosiery tend to be driven by sportswear, including socks that prevent ankle torsions, such as ProSocks Grip Football, or those that claim to prevent body odour. With increasingly specific needs when participating in sports, different and interesting products are emerging such as cycling socks with reflective cuts, or longer socks for CrossFit, short socks with non-slip soles for Pilates or yoga, compression socks that promote blood circulation, and neoprene socks for beach tennis, among many other sporting occasions that emerge more frequently as consumers adopt healthier lifestyles.
Non-sheer hosiery is traditionally linked to menswear as part of mass media campaigns. Therefore, brands such as Mash are starting to create product lines and communication efforts specifically targeting women.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Sheer hosiery and Non-sheer hosiery.See All of Our Definitions
This report originates from Passport, our Hosiery research and analysis database.
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