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Country Report

Hosiery in

Hosiery in Brazil

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sheer hosiery sales hindered by emerging loungewear style

The category that saw weak sales growth during the recent economic crisis now sees the social restrictions due to the COVID-19 pandemic cause an unprecedented decrease. The unemployment rate reached historic levels, removing a considerable number of consumers from sheer hosiery’s purchasing base.

Lack of sporting activities and lower frequency of outdoor occasions also impact non-sheer hosiery

Even though the impact on sales was less severe, non-sheer hosiery also saw a sharp decrease in sales performance due to the few social occasions permitted outside consumers’ homes. The local currency devaluation and the early resumption of Chinese industrial production saw Brazilian manufacturers face a shortage in the supply of cotton, which was exported in larger quantities in 2020.

Lifestyle-related launches help reduce losses with appealing products sold online

The difficult scenario for the category did not prevent manufacturers from launching novel products. Alpargatas launched socks that divide the big toe from the other toes and can be used with traditional flip flops, offering products that leverage the loungewear lifestyle.

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Hosiery Sample Report Hosiery Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sheer hosiery sales hindered by emerging loungewear style

Lack of sporting activities and lower frequency of outdoor occasions also impact non-sheer hosiery

Lifestyle-related launches help reduce losses with appealing products sold online

RECOVERY AND OPPORTUNITIES

Resumption of physical activities expected to favour sports non-sheer hosiery

Home-office culture will remain strong post-pandemic, favouring loungewear and casual clothing

New features emerge with potential to be valued by consumers

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2015-2020
Table 2 Sales of Hosiery by Category: Value 2015-2020
Table 3 Sales of Hosiery by Category: % Volume Growth 2015-2020
Table 4 Sales of Hosiery by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Hosiery: % Value 2016-2020
Table 6 LBN Brand Shares of Hosiery: % Value 2017-2020
Table 7 Forecast Sales of Hosiery by Category: Volume 2020-2025
Table 8 Forecast Sales of Hosiery by Category: Value 2020-2025
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear suffers historic decline due to COVID-19 pandemic

Brazil among the world’s epicentres of COVID-19

Demand for social responsibility forces innovation

Mass introduction to e-commerce expected to gain traction

Optimism about the future tinged with concerns about intensified social inequality

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in the Americas - 2020

Megatrends

Country Report

Hosiery in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sheer hosiery sales hindered by emerging loungewear style

Lack of sporting activities and lower frequency of outdoor occasions also impact non-sheer hosiery

Lifestyle-related launches help reduce losses with appealing products sold online

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sheer hosiery sales hindered by emerging loungewear style

Lack of sporting activities and lower frequency of outdoor occasions also impact non-sheer hosiery

Lifestyle-related launches help reduce losses with appealing products sold online

RECOVERY AND OPPORTUNITIES

Resumption of physical activities expected to favour sports non-sheer hosiery

Home-office culture will remain strong post-pandemic, favouring loungewear and casual clothing

New features emerge with potential to be valued by consumers

CATEGORY DATA

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear suffers historic decline due to COVID-19 pandemic

Brazil among the world’s epicentres of COVID-19

Demand for social responsibility forces innovation

Mass introduction to e-commerce expected to gain traction

Optimism about the future tinged with concerns about intensified social inequality

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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