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Country Report

Hosiery in

Hosiery in Brazil

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Only slow growth is seen in 2018

In 2018, hosiery saw negligible growth, as it still does not have the same perception and appeal as other categories, which have better visibility to communicate style and fashion. This was one of the factors that led sheer hosiery to see a better performance than non-sheer hosiery in 2018, as it is more visible, and women can use such hosiery to demonstrate their style.

Sales of hosiery are expected to recover, but at a slow pace

The forecast period is expected to present a better performance, not only due to economic recovery, but also as consequence of the recognition of quality. Slowly, new concepts are being introduced by brands that are changing the perception of hosiery and giving it potential as a performance product or as a fashion product, thanks to new designs.

COMPETITIVE LANDSCAPE

Cheaper products are perceived as less resistant and see weaker performances

Traditional brands with strong awareness, such as Lupo and Renner, increased their value shares in 2018, meeting demand by offering quality, and consumers including such brands in their baskets on impulse when shopping in stores. However, this slight movement towards higher concentration of the category did not change the strong fragmentation, with nearly two thirds of revenues coming from small players (“others”).

Performance products and conceptual niche brands become more popular

Lupo has a diverse portfolio, with a technological line of compression socks that claims to improve athletes’ performance when practicing sports. Socks on the Beat is a start-up that offers different designs, colourful themes and different concepts for different occasions.

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Hosiery Sample Report Hosiery Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Brazil - Category analysis

HEADLINES

PROSPECTS

Only slow growth is seen in 2018

Sales of hosiery are expected to recover, but at a slow pace

COMPETITIVE LANDSCAPE

Cheaper products are perceived as less resistant and see weaker performances

Performance products and conceptual niche brands become more popular

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2013-2018
Table 2 Sales of Hosiery by Category: Value 2013-2018
Table 3 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 4 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Hosiery: % Value 2014-2018
Table 6 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 7 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 8 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Minimal growth in 2018, as the performance seen in 2017 is unsustainable

The competition intensifies, leveraging innovations to differentiate

Fiercer competition results in strategic mistakes

E-commerce grows strongly, but factors limit growth

Soft economic improvements demand more sophisticated strategies for growth

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Hosiery in Brazil

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Executive Summary

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PROSPECTS

Only slow growth is seen in 2018

Sales of hosiery are expected to recover, but at a slow pace

COMPETITIVE LANDSCAPE

Cheaper products are perceived as less resistant and see weaker performances

Performance products and conceptual niche brands become more popular

Samples

Overview

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Table of Contents

Hosiery in Brazil - Category analysis

HEADLINES

PROSPECTS

Only slow growth is seen in 2018

Sales of hosiery are expected to recover, but at a slow pace

COMPETITIVE LANDSCAPE

Cheaper products are perceived as less resistant and see weaker performances

Performance products and conceptual niche brands become more popular

CATEGORY DATA

Apparel and Footwear in Brazil - Industry Overview

EXECUTIVE SUMMARY

Minimal growth in 2018, as the performance seen in 2017 is unsustainable

The competition intensifies, leveraging innovations to differentiate

Fiercer competition results in strategic mistakes

E-commerce grows strongly, but factors limit growth

Soft economic improvements demand more sophisticated strategies for growth

MARKET DATA

DEFINITIONS

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