The lockdown and the mandated closure of brick-and-mortar stores in the spring negatively affected hosiery sales in 2020. Hosiery is sold in both dedicated stores, as in the case of large brands such as Gatta (Ferax Sp zoo), and in clothing stores as a complement to the main product (e.
During the lockdown, e-commerce developed dynamically as it was the only sales channel that was operational. After the lockdown was lifted and brick-and-mortar stores opened, the trend continued.
The two main leading hosiery companies in Poland continue to be LPP and Ferax. LPP’s leading position is in no small part due to the synergy of hosiery with other apparel, as hosiery is not the company's focus.
Hosiery is anticipated to witness a recovery in 2021 and year-on-year growth thereafter, albeit at a slower pace than before the pandemic. This is because consumers, out of employment and income uncertainty, will limit their spending on hosiery.
Non-sheer hosiery is expected to fare slightly better than sheer hosiery over the forecast period as the former encompasses a broad variety of products such as socks (women's and men's), shoe liners and leg warmers. Non-sheer hosiery is more popular for everyday use at home, in a context in which consumers spend more time at home and remote work is likely to become much more widespread even after the pandemic has subsided.
Manufacturers of hosiery are anticipated to continue to develop their e-commerce channel over the forecast period. E-commerce’s overall value share is anticipated to continue to grow.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Hosiery research and analysis database.
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