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Country Report

Hosiery in

Hosiery in Mexico

Feb 2020

US$990

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Executive Summary

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PROSPECTS

Non-sheer hosiery retains popularity due to wide offer of socks that attract both men and women

Demand for hosiery continued to be driven by the larger category of non-sheer hosiery, due to the ongoing popularity of socks as a functional item for both men and women. The increasing variety of styles and colours has offered socks producers has transformed this wardrobe basic into more of a fashion statement, with Mexican men becoming increasingly adventurous in their choice of non-sheer hosiery and choosing brightly coloured and patterned designs to add interest and flair to their formal or business attire, allowing them to express their personal style.

Sheer hosiery experiences declining demand in line with more casual approach to dressing amongst general female population

In line with the athleisure trend and the increasing willingness of Mexican women to take a more casual approach to dressing such as sporting bare legs when wearing dresses or skirts and preferring to pair socks with a range of footwear, the smaller category of sheer hosiery in Mexico recorded a decline in volume terms in 2019, a trend that is predicted to persist into the forecast period. However, some segments of the population will still be required to wear sheer hosiery, including female employees in customer-facing roles, secretaries, and those women whose uniforms include the wearing of a skirt such as in a bank, working for airlines or in government offices.

Functionality may offer niche demand within sheer hosiery

As producers of sheer hosiery witnessed the waning interest amongst the general female population to purchase their products, the trend has led to the development of functional sheer hosiery that offers greater specific value and differentiation in the hope of gaining higher profit margins. Therefore, brands such as Sanborns have decided to focus on offering compression tights which provide relief for legs which tend to suffer from varicose veins.

COMPETITIVE LANDSCAPE

Highly fragmented competitive landscape encompassing both fashion and sportswear brands

Hosiery in Mexico remained a highly fragmented competitive landscape, dominated by smaller players under “others” in 2019. Overall Fruit of the Loom retained its leadership, offering a range of comfortable socks in different colours.

Forever 21 attempts to add dynamism to sheer hosiery with range of fashionable patterns and designs

Despite sheer hosiery often being associated with formal attire, leading to decreasing demand amongst the general population due to a more casual way of dressing, fashionable global brands such as Forever 21 are taking a more innovative approach by launching collections that target younger consumers. These collections are positioned as an attractive way to add interest to an outfit, moving beyond functionality, much in the same way that socks are now more of a fashion statement.

Alternative distribution channels for hosiery can expand consumer reach for brands

Although many consumers of hosiery prefer to visit store-based retailers to check and feel the products prior to purchase, alternative distribution channels include direct selling, with beauty and footwear companies Avon and Andrea respectively, diversifying through the addition of new categories such as hosiery. While remaining a smaller distribution channel overall, internet retailing continues to post strong growth, covering both online sales of traditional retailers and those via pure internet players such as Amazon or Ösom.

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Hosiery Sample Report Hosiery Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Mexico?
What are the major brands in Mexico?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Mexico - Category analysis

HEADLINES

PROSPECTS

Non-sheer hosiery retains popularity due to wide offer of socks that attract both men and women

Sheer hosiery experiences declining demand in line with more casual approach to dressing amongst general female population

Functionality may offer niche demand within sheer hosiery

COMPETITIVE LANDSCAPE

Highly fragmented competitive landscape encompassing both fashion and sportswear brands

Forever 21 attempts to add dynamism to sheer hosiery with range of fashionable patterns and designs

Alternative distribution channels for hosiery can expand consumer reach for brands

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2014-2019
Table 2 Sales of Hosiery by Category: Value 2014-2019
Table 3 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 4 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Hosiery: % Value 2015-2019
Table 6 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 7 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 8 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Apparel and Footwear in Mexico - Industry Overview

EXECUTIVE SUMMARY

Slowing demand overall for apparel and footwear in line with unstable economy but casual and athleisure trends prevail, driving demand for sportswear in particular

Brands explore sustainability as a niche point of differentiation

Mexican players lead highly fragmented competitive landscape

Digitalisation within the market continues to expand in Mexico through e-commerce and social media platforms

Uncertain local economy leads to cautious prediction but market will continue to be influenced by athleisure and casual trends

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Hosiery in Mexico

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Executive Summary

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PROSPECTS

Non-sheer hosiery retains popularity due to wide offer of socks that attract both men and women

Sheer hosiery experiences declining demand in line with more casual approach to dressing amongst general female population

Functionality may offer niche demand within sheer hosiery

COMPETITIVE LANDSCAPE

Highly fragmented competitive landscape encompassing both fashion and sportswear brands

Forever 21 attempts to add dynamism to sheer hosiery with range of fashionable patterns and designs

Alternative distribution channels for hosiery can expand consumer reach for brands

Samples

Overview

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Table of Contents

Hosiery in Mexico - Category analysis

HEADLINES

PROSPECTS

Non-sheer hosiery retains popularity due to wide offer of socks that attract both men and women

Sheer hosiery experiences declining demand in line with more casual approach to dressing amongst general female population

Functionality may offer niche demand within sheer hosiery

COMPETITIVE LANDSCAPE

Highly fragmented competitive landscape encompassing both fashion and sportswear brands

Forever 21 attempts to add dynamism to sheer hosiery with range of fashionable patterns and designs

Alternative distribution channels for hosiery can expand consumer reach for brands

CATEGORY DATA

Apparel and Footwear in Mexico - Industry Overview

EXECUTIVE SUMMARY

Slowing demand overall for apparel and footwear in line with unstable economy but casual and athleisure trends prevail, driving demand for sportswear in particular

Brands explore sustainability as a niche point of differentiation

Mexican players lead highly fragmented competitive landscape

Digitalisation within the market continues to expand in Mexico through e-commerce and social media platforms

Uncertain local economy leads to cautious prediction but market will continue to be influenced by athleisure and casual trends

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

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