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Country Report

Hosiery in

Hosiery in Germany

15 pages, Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hosiery continues to grow in 2018

In 2018, hosiery in Germany continued to record positive growth, albeit at a slightly slower rate compared to the previous year. Instead of being used for purely functional purposes, sheer hosiery and non-sheer hosiery continued to be purchased as eye-catching fashion items.

Hosiery increasingly considered a fashion accessory

In 2018, hosiery in Germany was no longer simply considered a necessary item of clothing. Indeed, both men and women are increasingly viewing hosiery products as an important part of their outfits.

Focus on sport and athleisure supports growth

In addition to rising interest in fashionable hosiery, the category is also benefiting from an increasing consumer focus on sport and more active lifestyles in general. As a result, the influence of athleisure remained relevant in 2018, impacting the hosiery choices of both men and women.

COMPETITIVE LANDSCAPE

Falke maintains its leading position in hosiery

In 2018, the family-owned German company Falke, run by the fourth generation, remained the leading player in hosiery. This position can be largely attributed to its longstanding presence in the market as well as its sole focus on hosiery, which enables Falke to offer products which cater for the latest consumer trends.

Sports brands record a strong gain in share

Against the backdrop of a growing interest in sport and the rising influence of athleisure, sports brands posted particularly strong growth in non-sheer hosiery in 2018. In this context, the leading sportswear manufacturers in Germany, adidas and Nike, recorded the strongest increase in sales among the top five companies.

Calzedonia continues to grow in popularity

While athleisure and functional hosiery become more influential, the Italian underwear and hosiery specialist Calzedonia continued to record strong growth in 2018. Through an increasing network of stores and its online presence, the brand benefited particularly from its focus on fashionable hosiery for men, women and children.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Germany?
What are the major brands in Germany?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Germany - Category analysis

HEADLINES

PROSPECTS

Hosiery continues to grow in 2018

Hosiery increasingly considered a fashion accessory

Focus on sport and athleisure supports growth

COMPETITIVE LANDSCAPE

Falke maintains its leading position in hosiery

Sports brands record a strong gain in share

Calzedonia continues to grow in popularity

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2013-2018
Table 2 Sales of Hosiery by Category: Value 2013-2018
Table 3 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 4 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Hosiery: % Value 2014-2018
Table 6 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 7 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 8 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Apparel and Footwear in Germany - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear value sales decline in 2018

Strong price competition adversely impacts value sales

Brands with a clear positioning succeed in a highly fragmented market

Retail landscape sees significant changes as a result of rising online sales

Fairly flat performance expected over the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Hosiery in Germany

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Executive Summary

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PROSPECTS

Hosiery continues to grow in 2018

Hosiery increasingly considered a fashion accessory

Focus on sport and athleisure supports growth

COMPETITIVE LANDSCAPE

Falke maintains its leading position in hosiery

Sports brands record a strong gain in share

Calzedonia continues to grow in popularity

Overview

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Table of Contents

Hosiery in Germany - Category analysis

HEADLINES

PROSPECTS

Hosiery continues to grow in 2018

Hosiery increasingly considered a fashion accessory

Focus on sport and athleisure supports growth

COMPETITIVE LANDSCAPE

Falke maintains its leading position in hosiery

Sports brands record a strong gain in share

Calzedonia continues to grow in popularity

CATEGORY DATA

Apparel and Footwear in Germany - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear value sales decline in 2018

Strong price competition adversely impacts value sales

Brands with a clear positioning succeed in a highly fragmented market

Retail landscape sees significant changes as a result of rising online sales

Fairly flat performance expected over the forecast period

MARKET DATA

DEFINITIONS

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