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Learn moreFeb 2020
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The increasing number of people practising sports in Germany, and for longer periods, are boosting volume retail sales of non-sheer hosiery, although at a gradually slowing pace. Mostly made from cotton, these sports-related products are chosen for their comfortable and practical features suitable for practising sports.
Higher-priced hosiery is growing continuously in Germany even though the country’s economic performance is slowing down. High-income consumers are natural buyers of such products; however, as these items are accessible to most people, they are being bought in a social whim effect explained by social media exposure and consequent pressure.
Customers are opting for non-sheer hosiery more often than regular sheer hosiery which contains nylon as the main fibre. Natural materials are perceived as healthier and, for many customers, the only real option.
Falke KGaA saw its value share of hosiery strengthen slightly in 2019 after several years of losing fractional ground, while remaining in the lead. The brand registered more positive growth in value sales in Germany in 2019 with its higher-end products which are particularly appealing to consumers.
The adidas brand took second place in hosiery in Germany in 2018 and retained it in 2019. The athleisure and sports activity trends have allowed the brand to narrow the value share gap with the leading brand, DBApparel SAS’s NurDie.
In 2019, Calzedonia Germany GmbH continued to perform significantly above average. The company holds two brands in its portfolio which are doing well in Germany, Calzedonia and Tezenis.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hosiery industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Hosiery in Germany market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.