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Country Report

Hosiery in

Hosiery in Germany

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Store closures and movement restrictions negatively impact demand for hosiery

Store closures in the first half of 2020 and implemented restrictions once bricks-and-mortar outlets resumed operations heavily impacted demand for hosiery. Despite the greater share gain and lower sales declines by private label, mostly due to continued operations by major supermarkets and discounters during the initial lockdown period, both sheer and non-sheer hosiery experienced a notable drop in sales and less enthusiasm to purchase these products further into the year.

Home seclusion trend, social isolation and long summer harm result in stronger declines for sheer hosiery in 2020

As consumers spent more time at home in a generalised cocooning trend during the pandemic, and socialising reached low levels across the country in different phases of the year, purchases of sheer hosiery dropped significantly. While some consumers opted to delay or cancel purchases, others shifted towards non-sheer options which better suited their new reality where relaxation and comfort was highly valued.

Sports-orientated and private label least affected

While most hosiery brands experienced notable declines due to the market conditions and various trends noted over the year, two areas of hosiery showed relatively better results. Due to the exemption during the lockdowns given to grocery retailers such as supermarkets and discounters which permitted them to remain in operation, private label hosiery from retailers such as Lidl and Aldi registered below average value declines compared to the double-digit drops of major brands.

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Hosiery Sample Report Hosiery Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Germany?
What are the major brands in Germany?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store closures and movement restrictions negatively impact demand for hosiery

Home seclusion trend, social isolation and long summer harm result in stronger declines for sheer hosiery in 2020

Sports-orientated and private label least affected

RECOVERY AND OPPORTUNITIES

Demand for hosiery expected to improve from 2021 as consumers start to return to greater levels of normalisation in terms of routines

Full recovery likely from 2023 onwards

Natural fibres expected to gain further popularity

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2015-2020
Table 2 Sales of Hosiery by Category: Value 2015-2020
Table 3 Sales of Hosiery by Category: % Volume Growth 2015-2020
Table 4 Sales of Hosiery by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Hosiery: % Value 2016-2020
Table 6 LBN Brand Shares of Hosiery: % Value 2017-2020
Table 7 Forecast Sales of Hosiery by Category: Volume 2020-2025
Table 8 Forecast Sales of Hosiery by Category: Value 2020-2025
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025

Apparel and Footwear in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

Megatrends

Country Report

Hosiery in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Store closures and movement restrictions negatively impact demand for hosiery

Home seclusion trend, social isolation and long summer harm result in stronger declines for sheer hosiery in 2020

Sports-orientated and private label least affected

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store closures and movement restrictions negatively impact demand for hosiery

Home seclusion trend, social isolation and long summer harm result in stronger declines for sheer hosiery in 2020

Sports-orientated and private label least affected

RECOVERY AND OPPORTUNITIES

Demand for hosiery expected to improve from 2021 as consumers start to return to greater levels of normalisation in terms of routines

Full recovery likely from 2023 onwards

Natural fibres expected to gain further popularity

CATEGORY DATA

Apparel and Footwear in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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