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Country Report

Hosiery in

Hosiery in Germany

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sportive non-sheer hosiery benefits from Germans’ active lifestyles

The increasing number of people practising sports in Germany, and for longer periods, are boosting volume retail sales of non-sheer hosiery, although at a gradually slowing pace. Mostly made from cotton, these sports-related products are chosen for their comfortable and practical features suitable for practising sports.

Higher-end hosiery continues its upward trend

Higher-priced hosiery is growing continuously in Germany even though the country’s economic performance is slowing down. High-income consumers are natural buyers of such products; however, as these items are accessible to most people, they are being bought in a social whim effect explained by social media exposure and consequent pressure.

More consumers turn to natural-fibre products

Customers are opting for non-sheer hosiery more often than regular sheer hosiery which contains nylon as the main fibre. Natural materials are perceived as healthier and, for many customers, the only real option.

COMPETITIVE LANDSCAPE

Falke reinforces its leading position

Falke KGaA saw its value share of hosiery strengthen slightly in 2019 after several years of losing fractional ground, while remaining in the lead. The brand registered more positive growth in value sales in Germany in 2019 with its higher-end products which are particularly appealing to consumers.

Second-placed adidas achieves a fast growth pace

The adidas brand took second place in hosiery in Germany in 2018 and retained it in 2019. The athleisure and sports activity trends have allowed the brand to narrow the value share gap with the leading brand, DBApparel SAS’s NurDie.

Calzedonia’s diversification strategy is paying off

In 2019, Calzedonia Germany GmbH continued to perform significantly above average. The company holds two brands in its portfolio which are doing well in Germany, Calzedonia and Tezenis.

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Hosiery Sample Report Hosiery Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Germany?
What are the major brands in Germany?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Germany - Category analysis

HEADLINES

PROSPECTS

Sportive non-sheer hosiery benefits from Germans’ active lifestyles

Higher-end hosiery continues its upward trend

More consumers turn to natural-fibre products

COMPETITIVE LANDSCAPE

Falke reinforces its leading position

Second-placed adidas achieves a fast growth pace

Calzedonia’s diversification strategy is paying off

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2014-2019
Table 2 Sales of Hosiery by Category: Value 2014-2019
Table 3 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 4 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Hosiery: % Value 2015-2019
Table 6 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 7 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 8 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Apparel and Footwear in Germany - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear records growth through higher demand

Price competition leads to widely decreasing unit prices

Brand share concentration increases among the top players

E-commerce grows at a slightly slower pace

Increasing unit prices will drive value growth later in the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Hosiery in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sportive non-sheer hosiery benefits from Germans’ active lifestyles

Higher-end hosiery continues its upward trend

More consumers turn to natural-fibre products

COMPETITIVE LANDSCAPE

Falke reinforces its leading position

Second-placed adidas achieves a fast growth pace

Calzedonia’s diversification strategy is paying off

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Germany - Category analysis

HEADLINES

PROSPECTS

Sportive non-sheer hosiery benefits from Germans’ active lifestyles

Higher-end hosiery continues its upward trend

More consumers turn to natural-fibre products

COMPETITIVE LANDSCAPE

Falke reinforces its leading position

Second-placed adidas achieves a fast growth pace

Calzedonia’s diversification strategy is paying off

CATEGORY DATA

Apparel and Footwear in Germany - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear records growth through higher demand

Price competition leads to widely decreasing unit prices

Brand share concentration increases among the top players

E-commerce grows at a slightly slower pace

Increasing unit prices will drive value growth later in the forecast period

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

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