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Country Report

Hosiery in

Hosiery in Egypt

Mar 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers buy bulk packs of hosiery to take advantage of lower unit prices in this essential category

Unlike many other categories within the apparel market, hosiery saw an improved performance in 2019 compared with the previous year. Hosiery witnessed growth relative to the past two years due to the small increases in prices, especially non-sheer hosiery, underpinned by the necessity nature of these products.

Fabric developments appeal to increasingly busy consumers

As hosiery is close-fitting, performance features represent a key driver of sales. New fabric technologies, such as “Lycra soft comfort technology” and others were introduced in the Egyptian market in recent years.

Athleisure trend influences development of hosiery offer

Athleisure is a fashion trend emphasising the use of sportswear or workout clothing in other settings, such as days out, university, school or even the workplace. Athleisure has become an important trend in hosiery, with yoga pants, tights and leggings among some of the most popular athleisure categories.

COMPETITIVE LANDSCAPE

Samakiea leads category, underpinned by Cottonil’s quality, price and availability

Samakiea Co led the hosiery category in 2019, a position achieved through its Cottonil and Embrator brands. Cottonil led the category, and is popular due to its use of quality Egyptian cotton.

Sheer hosiery sees limited range and price polarisation

There is low competition in sheer hosiery, as this category is polarised between two popular local brands, Silvy & Carina, offering non-durable quality and low prices, or very high end imported alternatives with very high prices, such as Debenhams. The variety of products is very limited, and finding an acceptable price/quality balance is difficult in sheer hosiery.

Low labour costs enable local production to be offered at highly competitive prices, exports important

A good proportion of hosiery volume sales in Egypt is attributed to exports to other countries, particularly in Europe and Africa. Egypt is a major producer and exporter of cotton and hosiery products, with low labour costs enabling the production of hosiery at competitive prices.

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Hosiery Sample Report Hosiery Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Egypt?
What are the major brands in Egypt?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Egypt - Category analysis

HEADLINES

PROSPECTS

Consumers buy bulk packs of hosiery to take advantage of lower unit prices in this essential category

Fabric developments appeal to increasingly busy consumers

Athleisure trend influences development of hosiery offer

COMPETITIVE LANDSCAPE

Samakiea leads category, underpinned by Cottonil’s quality, price and availability

Sheer hosiery sees limited range and price polarisation

Low labour costs enable local production to be offered at highly competitive prices, exports important

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2014-2019
Table 2 Sales of Hosiery by Category: Value 2014-2019
Table 3 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 4 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Hosiery: % Value 2015-2019
Table 6 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 7 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 8 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Apparel and Footwear in Egypt - Industry Overview

EXECUTIVE SUMMARY

Price increases weaken as economy stabilises, e-commerce increasingly important, coronavirus outbreak may hit Chinese imports

Cheaper local brands make gains as consumers remain price-sensitive, purchasing patterns demonstrate increasing seasonality

Large global brands underpin Ra Sport’s position, Arafa Holding’s Concrete brand receives social media and celebrity support

E-commerce continues to gain traction as consumers value price and convenience, particularly with an increasing number of women in formal employment

Growth set to continue as economy recovers

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Hosiery in Egypt

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Executive Summary

New Report Guarantee

PROSPECTS

Consumers buy bulk packs of hosiery to take advantage of lower unit prices in this essential category

Fabric developments appeal to increasingly busy consumers

Athleisure trend influences development of hosiery offer

COMPETITIVE LANDSCAPE

Samakiea leads category, underpinned by Cottonil’s quality, price and availability

Sheer hosiery sees limited range and price polarisation

Low labour costs enable local production to be offered at highly competitive prices, exports important

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Egypt - Category analysis

HEADLINES

PROSPECTS

Consumers buy bulk packs of hosiery to take advantage of lower unit prices in this essential category

Fabric developments appeal to increasingly busy consumers

Athleisure trend influences development of hosiery offer

COMPETITIVE LANDSCAPE

Samakiea leads category, underpinned by Cottonil’s quality, price and availability

Sheer hosiery sees limited range and price polarisation

Low labour costs enable local production to be offered at highly competitive prices, exports important

CATEGORY DATA

Apparel and Footwear in Egypt - Industry Overview

EXECUTIVE SUMMARY

Price increases weaken as economy stabilises, e-commerce increasingly important, coronavirus outbreak may hit Chinese imports

Cheaper local brands make gains as consumers remain price-sensitive, purchasing patterns demonstrate increasing seasonality

Large global brands underpin Ra Sport’s position, Arafa Holding’s Concrete brand receives social media and celebrity support

E-commerce continues to gain traction as consumers value price and convenience, particularly with an increasing number of women in formal employment

Growth set to continue as economy recovers

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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