Hosiery saw a decline in current value terms in 2020. This decline occurred primarily in the first two quarters of the year during the lockdown when retail stores were closed and curfew was in place which discouraged consumers from shopping.
More than in any other year, consumers purchased hosiery in bundle format in 2020. Consumers like to take advantage of bundle offers when buying hosiery, during sale season and promotions.
Samakiea Co led hosiery in 2020, a position achieved through its Cottonil and Embrator brands. Cottonil led the product area and is popular due to its use of quality Egyptian cotton.
Hosiery is expected to witness growth over the forecast period due to price stability and the essential nature of these products. Companies are anticipated to continue to offer promotions and discounts to encourage purchases.
As hosiery is close-fitting, performance features represent a key driver of sales. New fabric technologies, such as “Lycra soft comfort technology” and others were introduced in Egypt in recent years.
Athleisure is a fashion trend emphasising the use of sportswear or workout clothing in other settings, such as days out, university, school or even the workplace. Athleisure has become an important trend in hosiery, with yoga pants, tights and leggings among some of the most popular athleisure categories.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Hosiery research and analysis database.
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