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Country Report

Hosiery in

Hosiery in Egypt

14 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hosiery experiences a slowdown in value growth in 2018

The current value growth of hosiery slowed down notably in 2018 in comparison with 2017, largely due to the decline in retail volume terms. In 2017, when unit prices rocketed, sales of hosiery in informal markets in Egypt increased exponentially.

Comfort is still a key driver of sales in hosiery

Since hosiery is tight and worn close to the body, performance features continue to be a key driver of sales. New fabric technologies, such as “lycra soft comfort technology” and others were introduced in the Egyptian market in recent years, offering breathable, durable products suitable for everyday use.

The athleisure trend is an important factor affecting hosiery in 2018

Athleisure is a fashion trend emphasising the use of sportswear or workout clothing in other settings, such as days out, university, school or even the workplace. Athleisure has become an important trend in hosiery, as yoga pants, tights and leggings are some of the most popular categories in athleisure.

COMPETITIVE LANDSCAPE

Samakiea takes the lead in hosiery

Samakiea’s brand Cottonil was able to surpass the private label line Carrefour to become the leader in hosiery in 2018, and was also one of the only brands that successfully increased its brand share in Egypt. As a leading underwear and hosiery brand in Egypt since 1999, Cottonil’s main mission is to manufacture high-quality underwear, boasting local production and Egyptian home-grown cotton.

Egyptian producers are losing export potential

A good proportion of volume sales of hosiery in Egypt is attributed to exports to other countries, particularly in Europe and Africa. Egypt is a major producer and exporter of cotton and hosiery products, and is able to make use of low labour costs to produce hosiery at competitive prices.

Most hosiery brands lose share in 2018

With the exception of the leading brand Cottonil, all the main brands in hosiery lost share in 2018. This indicates that a larger percentage of hosiery in Egypt now consists of unbranded products that are produced and sold in informal markets.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Egypt?
What are the major brands in Egypt?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Egypt - Category analysis

HEADLINES

PROSPECTS

Hosiery experiences a slowdown in value growth in 2018

Comfort is still a key driver of sales in hosiery

The athleisure trend is an important factor affecting hosiery in 2018

COMPETITIVE LANDSCAPE

Samakiea takes the lead in hosiery

Egyptian producers are losing export potential

Most hosiery brands lose share in 2018

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2013-2018
Table 2 Sales of Hosiery by Category: Value 2013-2018
Table 3 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 4 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Hosiery: % Value 2014-2018
Table 6 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 7 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 8 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Apparel and Footwear in Egypt - Industry Overview

EXECUTIVE SUMMARY

Recent economic reforms contribute to a slowdown in value growth

Local brands are gaining ground in several categories

Ra Sport remains the leader in apparel and footwear in 2018

Internet retailing grows as social media advertising continues to flourish

Growth in apparel and footwear is expected to stabilise during the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Hosiery in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Hosiery experiences a slowdown in value growth in 2018

Comfort is still a key driver of sales in hosiery

The athleisure trend is an important factor affecting hosiery in 2018

COMPETITIVE LANDSCAPE

Samakiea takes the lead in hosiery

Egyptian producers are losing export potential

Most hosiery brands lose share in 2018

Overview

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Table of Contents

Hosiery in Egypt - Category analysis

HEADLINES

PROSPECTS

Hosiery experiences a slowdown in value growth in 2018

Comfort is still a key driver of sales in hosiery

The athleisure trend is an important factor affecting hosiery in 2018

COMPETITIVE LANDSCAPE

Samakiea takes the lead in hosiery

Egyptian producers are losing export potential

Most hosiery brands lose share in 2018

CATEGORY DATA

Apparel and Footwear in Egypt - Industry Overview

EXECUTIVE SUMMARY

Recent economic reforms contribute to a slowdown in value growth

Local brands are gaining ground in several categories

Ra Sport remains the leader in apparel and footwear in 2018

Internet retailing grows as social media advertising continues to flourish

Growth in apparel and footwear is expected to stabilise during the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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