As a direct result of pandemic-induced lockdowns and home seclusion, demand for hosiery in Australia witnessed significant declines in 2020, with a greater focus on prioritising expenditure for more essential items during the year. Sheer hosiery recorded the more significant declines due to limited workplace activity, with many employees, including women, able to work remotely, reducing the need to purchase sheer tights to match more formal outfits.
Casualisation in the workplace was already emerging in Australia prior to the pandemic, resulting in stagnation for sheer hosiery in terms of demand and a greater shift towards non-sheer hosiery. The latter therefore continued to record a marginally stronger performance in 2021 in comparison, with socks, thicker cotton or wool tights, and leg warmers being favoured during the colder months.
In line with trends in other categories of apparel and footwear, sustainability has also infiltrated hosiery, as Australians increasingly demand more from the companies they buy from. Consumers are becoming increasingly educated regarding the impact that fashion has on the environment and are searching for more sustainable brands or players that invest back into the community and the environment.
Hosiery is not expected to fully recover to pre-pandemic levels in retail volume terms by the end of the forecast period due to the severity of declines in 2020, and predictions for an undynamic performance in growth terms moving forward. Non-sheer hosiery will remain dominant in terms of demand due to its greater diversity in terms of functionality, and benefiting partly from health and wellness, and athleisure trends.
Addressing the increasing problem of textile waste in Australia, including that of poor quality products with a high turnover due to limited durability, is a priority for both the Federal government and retailers. Australians discard up to approximately 800,000 tonnes of clothing and textiles each year.
While e-commerce is likely to remain a viable alternative distribution channel for hosiery following the notable shift by local consumers towards online channels during snap lockdowns, it is anticipated that many will revert to physical stores, purchasing required hosiery when they visit a grocery retailer for instance, rather than warranting a specific trip to a store. Nevertheless, many consumers had the opportunity to try the advantages of ordering online during the pandemic, particularly as they did not need to try hosiery on first.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hosiery
This report originates from Passport, our Hosiery research and analysis database.
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