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Country Report

Hosiery in

Hosiery in Australia

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Key trends lead to greater creativity in terms of colours and patterns

Hosiery is projected to see further positive retail current value sales growth over the forecast period, led by the main category, non-sheer hosiery. The demand for non-sheer hosiery is enhanced by the athleisure trend, with more consumers buying socks for sport/exercise or general use.

Demand for functional hosiery spurs race to find durable fabrics

While hosiery has become a major fashion statement, consumers are seeking fashionable products that are also functional. Consumers increasingly demand hosiery that is run-resistant, offers sweat protection and is cushioned to suit different occasions and needs.

Wider use of hosiery increases calls for sustainability

Non-sheer hosiery types like tights, socks and leg warmers are worn by both men and women, especially in winter. In addition, the athleisure and casualisation trends are seeing more women wear trainers and sports shoes with socks.

COMPETITIVE LANDSCAPE

Hanesbrands consolidates leadership with a key acquisition and diversified portfolio

Hanesbrands saw a gradual increase in retail value share to cement its leadership of hosiery in 2019. The company offers the Bonds, Holeproof, Rio, Razzamatazz and Berlei brands, among others.

Evolution of more inclusive lingerie feeds into the offer and marketing of hosiery

There has been significant movement among lingerie brands in Australia. Victoria’s Secret, which has previously launched campaigns around sexy imagery and skinny models, has started to move towards a more inclusive portfolio to satisfy the size and shape needs and preferences of different women.

E-commerce lures consumers looking for fast and easy purchases of basic hosiery

The distribution of hosiery remains highly fragmented in Australia. While store-based retailers continue to lead, there is growing interest in e-commerce, in line with the general trend in apparel and retailing.

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Samples

Hosiery Sample Report Hosiery Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Australia?
What are the major brands in Australia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Australia - Category analysis

HEADLINES

PROSPECTS

Key trends lead to greater creativity in terms of colours and patterns

Demand for functional hosiery spurs race to find durable fabrics

Wider use of hosiery increases calls for sustainability

COMPETITIVE LANDSCAPE

Hanesbrands consolidates leadership with a key acquisition and diversified portfolio

Evolution of more inclusive lingerie feeds into the offer and marketing of hosiery

E-commerce lures consumers looking for fast and easy purchases of basic hosiery

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2014-2019
Table 2 Sales of Hosiery by Category: Value 2014-2019
Table 3 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 4 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Hosiery: % Value 2015-2019
Table 6 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 7 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 8 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

Discounts spur return to volume growth while premiumisation enhances value sales

Sustainability and ethical issues inform consumers’ purchasing decisions

Domestic players look overseas for expansion and growth opportunities

E-commerce offers strong competitive advantages in apparel and footwear

Faster growth projected as key volume and value drivers accelerate

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Hosiery in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Key trends lead to greater creativity in terms of colours and patterns

Demand for functional hosiery spurs race to find durable fabrics

Wider use of hosiery increases calls for sustainability

COMPETITIVE LANDSCAPE

Hanesbrands consolidates leadership with a key acquisition and diversified portfolio

Evolution of more inclusive lingerie feeds into the offer and marketing of hosiery

E-commerce lures consumers looking for fast and easy purchases of basic hosiery

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Australia - Category analysis

HEADLINES

PROSPECTS

Key trends lead to greater creativity in terms of colours and patterns

Demand for functional hosiery spurs race to find durable fabrics

Wider use of hosiery increases calls for sustainability

COMPETITIVE LANDSCAPE

Hanesbrands consolidates leadership with a key acquisition and diversified portfolio

Evolution of more inclusive lingerie feeds into the offer and marketing of hosiery

E-commerce lures consumers looking for fast and easy purchases of basic hosiery

CATEGORY DATA

Apparel and Footwear in Australia - Industry Overview

EXECUTIVE SUMMARY

Discounts spur return to volume growth while premiumisation enhances value sales

Sustainability and ethical issues inform consumers’ purchasing decisions

Domestic players look overseas for expansion and growth opportunities

E-commerce offers strong competitive advantages in apparel and footwear

Faster growth projected as key volume and value drivers accelerate

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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