Hosiery is set to return to growth throughout the forecast period in Australia, with consistent demand for sheer hosiery, and an increasing preference amongst consumers with an active lifestyle for non-sheer hosiery, with both categories expected to contribute to growth in both retail volume and current value terms. However, the category is anticipated to face ongoing challenges related to inflationary pressures, particularly in the first half of the forecast period.
Consumers are now placing a significant emphasis on assessing the value of their purchases, often considering the balance between cost and durability, commonly referred to as the “cost per wear”. This shift in consumer behaviour reflects a growing trend towards frugality and practicality.
The hosiery category has undergone a significant transformation due to increased self-awareness and acceptance amongst consumers, particularly amongst the younger demographic. Consumers are increasingly drawn to items that inject a sense of fun and playfulness into their wardrobe.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Sheer hosiery and Non-sheer hosiery.See All of Our Definitions
This report originates from Passport, our Hosiery research and analysis database.
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