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Learn moreFeb 2021
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Hosiery suffered double-digit declines in both volume and current value terms in 2020 as a direct result of the pandemic-induced lockdown and a greater focus on prioritising expenditure for more essential items during the year. Sheer hosiery recorded the more significant declines due to limited workplace activity, with many employees, including women, able to work remotely, reducing the need to purchase sheer tights to match more formal outfits.
Non-sheer hosiery recorded a marginally stronger performance compared to the sheer format, since socks, thicker cotton or wool tights, and leg warmers continued to be worn during the winter months. Nevertheless, demand for performance-related sports socks are likely to have struggled due to limited occasions to participate in outdoors sporting activities as a result of lockdown restrictions.
Hanesbrands Inc, which offers a wide range of brands including Bonds, Holeproof Explorer and Razzamatazz, strengthened its leadership of hosiery in 2020, in an otherwise fragmented competitive landscape, with no other single player holding double-digit value share. Despite declining demand for hosiery in 2020, a number of brands recorded positive value sales performances, including Lululemon Athletica supported by the athleisure trend, and Asos, supported by increasing demand through e-commerce.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hosiery industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.