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Learn moreFeb 2021
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Sales of hosiery were hard hit by the measures taken to control the spread of COVID-19, especially during the early part of the year. During the lockdown stores were closed which limited the opportunity for impulse purchases, with hosiery often purchase alongside other items of apparel and footwear.
While the lockdown and home seclusion seen in China in 2020 had a largely negative impact on sales of hosiery, there were some products that were able to benefit from the situation. Trapped at home the onus switched from style to comfort for many people, with footwear often forgone in favour of a pair of comfortable socks.
Hosiery worn during sport and exercise also witnessed a significant jump in sales after China started to lift its COVID-19 restrictions, with consumers keen to become fitter and healthier. Sportswear brands such as Fila, Anta, and Nike were all able to benefit from this, helping to offset the poor start to the year.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hosiery industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.