Executive Summary

Apr 2019
PROSPECTS
Socks are more function-specific to cater to different consumer needs

China’s hosiery category has a long history. It is also a mature category, recording comparatively stable growth in 2018.

Sports hosiery drives category growth

China is in the grip of a government-policy-backed fitness craze to help achieve healthier lifestyles. More working-class people, especially millennials, are aware of the importance of engaging in sports and regularly working out.

Socks are now fashion statements among millennials

Socks have become much more fashionable, with more shoppers paying attention to the colour, the pattern and the design. It is now an accessory for some trendy consumers, instead of just a pair of socks to wear on one’s feet.

COMPETITIVE LANDSCAPE
Langsha Group remains the top performer in hosiery, moving towards m-commerce

The well-known Chinese domestic hosiery player Langsha Group maintains its high level of performance mainly due to the strong brand recognition it has achieved for its Langsha brand and the wide distribution channels the product is available in among China’s low-tier cities. However, the total category value share of Langsha Group is very small.

Competition intensifies

Competition is growing fiercer in this highly fragmented category, with its strong presence of small and large domestic and international players. Price is no longer the top criterion for consumers when selecting the product they want.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Hosiery in China

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hosiery in China?
  • What are the major brands in China?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Hosiery in China - Category analysis

HEADLINES

PROSPECTS

Socks are more function-specific to cater to different consumer needs
Sports hosiery drives category growth
Socks are now fashion statements among millennials

COMPETITIVE LANDSCAPE

Langsha Group remains the top performer in hosiery, moving towards m-commerce
Competition intensifies

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2013-2018
Table 2 Sales of Hosiery by Category: Value 2013-2018
Table 3 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 4 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Hosiery: % Value 2014-2018
Table 6 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 7 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 8 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Apparel and Footwear in China - Industry Overview

EXECUTIVE SUMMARY

Healthy growth continues in apparel and footwear in 2018
Fan economy is increasingly important for apparel and footwear
Nike (China) Inc gains share through innovations
Channel innovation is supported by digitalisation
Apparel and footwear will grow steadily over the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources