China’s hosiery category has a long history. It is also a mature category, recording comparatively stable growth in 2018.
China is in the grip of a government-policy-backed fitness craze to help achieve healthier lifestyles. More working-class people, especially millennials, are aware of the importance of engaging in sports and regularly working out.
Socks have become much more fashionable, with more shoppers paying attention to the colour, the pattern and the design. It is now an accessory for some trendy consumers, instead of just a pair of socks to wear on one’s feet.
The well-known Chinese domestic hosiery player Langsha Group maintains its high level of performance mainly due to the strong brand recognition it has achieved for its Langsha brand and the wide distribution channels the product is available in among China’s low-tier cities. However, the total category value share of Langsha Group is very small.
Competition is growing fiercer in this highly fragmented category, with its strong presence of small and large domestic and international players. Price is no longer the top criterion for consumers when selecting the product they want.
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This industry report originates from Passport, our Apparel and Footwear market research database.