Illegal sales of apparel and footwear in Argentina are extremely high. However, according to industry sources they are particularly strong in hosiery compared to other categories.
Sheer hosiery is almost exclusively worn by women in the country. However, during 2020, the category witnessed the worst performance in hosiery.
Non-sheer hosiery registered a better performance than sheer hosiery in 2020 with the category achieving positive growth in value sales. Due to long periods of lockdown in the country, consumers sought clothing in which they could be comfortable, which boosted demand for socks.
During 2020, many companies refitted their factories in order to start producing facemasks. This trend was particularly strong among hosiery companies.
Apparel and footwear specialist retailers, classified as non-essential stores in 2020, were forced to close for the majority of the year. However, many of these players tried to stop sales of hosiery being diverted through supermarkets and hypermarkets during the pandemic in the belief that their forced closure gave modern grocery retailers an unfair advantage.
As a consequence of ongoing import bans, both historic and those put in place during the pandemic, several retailers are likely to seek new local producers to ensure product supply. Although several import barriers were removed over much of the review period, others were put in place by the new government which came to power in December 2019.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Hosiery research and analysis database.
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