With more stable economic conditions, hosiery is expected to grow well over the forecast period. Growth will be boosted by rising employment, since the key consumer demographic for the category is the professional working population which tends to dress formally.
An improved economy would also help to boost formal, modern apparel retail chains, which will help to take away sales from the large informal sector. As consumers become more familiar with these retailers, they will be less likely to buy cheap, unbranded and counterfeit products.
A growing interest in exercise activities such as running, fast walking, and playing sports such as football is expected to help drive demand for specialist hosiery products that can be worn with sports footwear, such as trainers. Whilst not all footwear requires hosiery, sports footwear is generally complemented by socks so growth of sports footwear is likely to be a driver of hosiery sales.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hosiery
This report originates from Passport, our Hosiery research and analysis database.
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