With society opening up in 2021 and people socialising and working in offices more, value sales increased strongly after the severe slump in value sales in 2021. Also, a significant portion of value sales of hosiery are impulse purchases and with consumers spending more time in outlets such as supermarkets, impulse purchases also picked up.
Crystal, with its brands Gef and Galax, continued to lead hosiery in 2021 and is continually launching news collections and keeping on track of trends. The company launched a co-branded collection of socks with Postobón, a leading brand in non-cola carbonates.
Non-sheer hosiery accounted for the majority of value sales and also registered the highest current value growth in 2021. Factors such as people being out and about and practising sports more in 2021, as well the increasing acceptance of a less formal dress code in the office, contributed to healthy value sales.
Hosiery will register moderate constant value growth over the forecast period. Non sheer hosiery will continue to account for the majority of value sales and will register higher constant value growth than sheer hosiery.
In Colombia, hosiery has traditionally been dominated by basic products sold in high volumes at low cost. However, the trend towards more interesting and better designed hosiery will result in the entry of new players as brands and companies seek to cash in on rising demand for more elaborate designs that offer better margins in both sheer hosiery and non-sheer hosiery.
Socks are increasingly seen as a fashion statement, particularly among men, and are replacing the tie as a way to reflect one’s personality and this bodes well for growth over the forecast period. Socks are likely to feature bold colours and interesting designs, rather than being plain items in single drab colours such as black, white, grey or beige Colourful and humorous socks will continue trending and brands with an online presence such as Bassto (basstoco), It Socks! (itsocks), Stylo Socks (stylosocks), Sockstopia (sockstopia) and Freaky Socks (realfreakysocks) will benefit from the increasing interest in unique socks.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Sheer hosiery and Non-sheer hosiery.See All of Our Definitions
This report originates from Passport, our Hosiery research and analysis database.
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