Informal retailing is expected to pose a greater challenge to hosiery over the forecast period, as socks and tights are widely available in the country’s ubiquitous outdoor markets, where street vendors offering unbranded products at low prices can be found in most major cities. With economic uncertainty persisting (and exacerbated by job losses related to the pandemic), informal retailing of hosiery is anticipated to gain further ground, especially amongst lower-income groups.
Over the forecast period, players should concentrate on products that offer new benefits to consumers such as the aiding of blood circulation or combatting cellulite. More products with a good look and extra pro-health features are likely to be launched and enjoy a health positioning.
Non-sheer hosiery will continue to account for the largest share of value sales by far in the forecast period. Sales of socks and other sports-orientated non-sheer hosiery are projected to record strong growth given the ongoing health and fitness trend.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hosiery
This report originates from Passport, our Hosiery research and analysis database.
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