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Country Report

Hosiery in

Hosiery in Colombia

Mar 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health awareness fuels sports-orientated footwear and non-sheer hosiery sales

As awareness of the benefits of exercise increases, consumers are increasingly demanding functional hosiery, thus boosting demand for non-sheer hosiery, which is expected to record a strong performance over the review period. No-show socks remain a popular product in this category, being worn for sports-orientated footwear and supported by fast fashion players like H&M and sports retailers like Decathlon, which offer them at very competitive prices.

Sheer hosiery sales boosted by efforts to extend consumer base

Hosiery will continue to be primarily sold through specific store-based retailers. Sports socks and functional hosiery tend to be bought at sports apparel specialists, while regular hosiery can be found in hypermarkets and department stores.

Socks increasingly perceived as fashion accessories

Over the forecast period, brands will continue to focus on introducing new innovative socks brands in a bid to attract consumers. International brands are offering a growing range of socks with bold patterns, with socks increasingly perceived as fashionable apparel pieces as opposed to an everyday item.

COMPETITIVE LANDSCAPE

New player Calzedonia gaining share via multi category approach

Amid the fragmented competitive landscape within hosiery, where many consumers are not brand orientated, franchiser Calzedonia is fortifying its presence in Latin America. Towards the end of the review period, the company opened three stores in two main cities, with its number of stores expected to continue growing, thus ensuring a positive performance over the forecast period.

Intense competition from economy focused private label ranges

Among the best performers in hosiery is the most successful private label player in the country, Bronzini’s. This can be attributed to the range’s wide selection of affordable hosiery products at a time when VAT has increased and there is widespread economic and political uncertainty.

Strong local production results in high sales fragmentation

Hosiery remains a relatively fragmented category, with the 12 leading players accounting for less than 20% of overall value sales. Colombia has strong local hosiery production, offering quality that is similar to or better than international brands.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Colombia?
What are the major brands in Colombia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Colombia - Category analysis

HEADLINES

PROSPECTS

Health awareness fuels sports-orientated footwear and non-sheer hosiery sales

Sheer hosiery sales boosted by efforts to extend consumer base

Socks increasingly perceived as fashion accessories

COMPETITIVE LANDSCAPE

New player Calzedonia gaining share via multi category approach

Intense competition from economy focused private label ranges

Strong local production results in high sales fragmentation

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2014-2019
Table 2 Sales of Hosiery by Category: Value 2014-2019
Table 3 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 4 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Hosiery: % Value 2015-2019
Table 6 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 7 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 8 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Apparel and Footwear in Colombia - Industry Overview

EXECUTIVE SUMMARY

Demand for apparel and footwear boosted by recovering economy

Line between sportswear and fashion continues to blur

Growing focus on sustainable production

Growth prospects attract investment and new players

Price sensitivity remains widespread among Colombian consumers

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Hosiery in Colombia

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Executive Summary

New Report Guarantee

PROSPECTS

Health awareness fuels sports-orientated footwear and non-sheer hosiery sales

Sheer hosiery sales boosted by efforts to extend consumer base

Socks increasingly perceived as fashion accessories

COMPETITIVE LANDSCAPE

New player Calzedonia gaining share via multi category approach

Intense competition from economy focused private label ranges

Strong local production results in high sales fragmentation

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Colombia - Category analysis

HEADLINES

PROSPECTS

Health awareness fuels sports-orientated footwear and non-sheer hosiery sales

Sheer hosiery sales boosted by efforts to extend consumer base

Socks increasingly perceived as fashion accessories

COMPETITIVE LANDSCAPE

New player Calzedonia gaining share via multi category approach

Intense competition from economy focused private label ranges

Strong local production results in high sales fragmentation

CATEGORY DATA

Apparel and Footwear in Colombia - Industry Overview

EXECUTIVE SUMMARY

Demand for apparel and footwear boosted by recovering economy

Line between sportswear and fashion continues to blur

Growing focus on sustainable production

Growth prospects attract investment and new players

Price sensitivity remains widespread among Colombian consumers

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

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