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Country Report

Hosiery in

Hosiery in South Africa

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Changing fashions, the weather and back-to-school shopping key to sales

Sales of hosiery are driven largely by the weather, the back-to-school season and fashion trends, with price promotions being less common than in other areas of apparel. Fashion trends seen in 2018 included bold patterned tights and socks, with a nod to 90s fashion.

Value important

For many consumers in South Africa price is the key purchasing decision when it comes to hosiery, which is reflected by strong positions of leading local value brands such as Pep, Ackermans and Pick ‘n’ Pay. Meanwhile, leading international brands such as Nike and Hugo Boss recorded a decline in 2018 with some consumers shifting to cheaper alternatives or reducing their purchase frequency.

Improved performance predicted for the forecast period

With hosiery seen as non-essential by many consumers sales have been hard hit by South Africa’s weak economy, with consumers often replacing their socks and tights less frequently. Retailers often attempt to encourage impulse purchases by placing these products near tills, although the success of this tactic is still dependent on disposable income.

COMPETITIVE LANDSCAPE

Local players lead the way

The top three players in hosiery in 2018 were all local retailers. Pepkor Holdings, which offers affordable clothing, retained the lead although it saw a further decline in share.

Fast fashion players likely to increase their share over the forecast period

Fast fashion retailers are yet to make a significant mark on hosiery in South Africa but given their growing presence in other areas of apparel this is likely to change over the forecast period. H&M for example offers a range of fashionable and affordable hosiery that is predominantly targeted at younger consumers.

Players specialising in socks carving out a small niche

In a struggling category Socks for Africa (Pty) ltd was one of the few leading players to record value growth in hosiery in 2018. The company with its eponymous brand specialises in socks with it offering a wide range of choice from sports socks, toe socks, non-slip socks and thigh-high socks to its line of novelty socks.

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Hosiery Sample Report Hosiery Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in South Africa?
What are the major brands in South Africa?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in South Africa - Category analysis

HEADLINES

PROSPECTS

Changing fashions, the weather and back-to-school shopping key to sales

Value important

Improved performance predicted for the forecast period

COMPETITIVE LANDSCAPE

Local players lead the way

Fast fashion players likely to increase their share over the forecast period

Players specialising in socks carving out a small niche

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2013-2018
Table 2 Sales of Hosiery by Category: Value 2013-2018
Table 3 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 4 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Hosiery: % Value 2014-2018
Table 6 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 7 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 8 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Apparel and Footwear in South Africa - Industry Overview

EXECUTIVE SUMMARY

Weak economy a drain on apparel and footwear sales

Fast fashion continues to make headway

Local players maintain lead with value proposition

Merger offers hope for strong growth in internet retailing

Small improvement predicted as retailers focus on online sales

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Hosiery in South Africa

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Executive Summary

New Report Guarantee

PROSPECTS

Changing fashions, the weather and back-to-school shopping key to sales

Value important

Improved performance predicted for the forecast period

COMPETITIVE LANDSCAPE

Local players lead the way

Fast fashion players likely to increase their share over the forecast period

Players specialising in socks carving out a small niche

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in South Africa - Category analysis

HEADLINES

PROSPECTS

Changing fashions, the weather and back-to-school shopping key to sales

Value important

Improved performance predicted for the forecast period

COMPETITIVE LANDSCAPE

Local players lead the way

Fast fashion players likely to increase their share over the forecast period

Players specialising in socks carving out a small niche

CATEGORY DATA

Apparel and Footwear in South Africa - Industry Overview

EXECUTIVE SUMMARY

Weak economy a drain on apparel and footwear sales

Fast fashion continues to make headway

Local players maintain lead with value proposition

Merger offers hope for strong growth in internet retailing

Small improvement predicted as retailers focus on online sales

MARKET DATA

DEFINITIONS

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