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Learn moreMay 2020
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Sales of hosiery are driven largely by the weather, the back-to-school season and fashion trends, with price promotions being less common than in other areas of apparel. Tights and stockings are part of the school uniform and experience a spike in demand closer to the back-to-school season.
For many consumers in South Africa, price is the key purchasing decision when it comes to hosiery, with this focus on price increasing towards the end of the review period due to increasing financial constraints as a result of a poor economic performance. This price-sensitivity is reflected by the strong positions of leading local value brands such as Pep, Ackermans and Pick ‘n’ Pay.
Non-sheer hosiery brands face competition from low-priced unbranded Chinese imports, which offer cheaper prices. However, promotional activity in the form of discounts and bulk offers in major retail stores is proving successful to an extent in attracting lower-income groups to branded non-sheer hosiery.
The top three players in hosiery in 2019 were all local retailers. Pepkor Holdings, which offers affordable prices, wide distribution reach and extensive range, retained the lead although it saw a further decline in share.
Unbranded Chinese imports continue to be a threat to the leading hosiery players in South Africa. However, brands such as Falke have managed to survive this competition by developing a niche positioning for their products.
In a struggling category, Socks for Africa also succeeded in achieving current value sales growth in hosiery in 2019. The company’s eponymous brand specialises in socks, offering a wide range of choice including sports socks, toe socks, non-slip socks, thigh-high socks, knee and novelty socks.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hosiery industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Hosiery in South Africa market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.