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Country Report

Hosiery in

Hosiery in South Africa

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sheer hosiery sees ongoing strong sales despite lack of price promotions

Sales of hosiery are driven largely by the weather, the back-to-school season and fashion trends, with price promotions being less common than in other areas of apparel. Tights and stockings are part of the school uniform and experience a spike in demand closer to the back-to-school season.

Price remains driving force behind purchasing decisions

For many consumers in South Africa, price is the key purchasing decision when it comes to hosiery, with this focus on price increasing towards the end of the review period due to increasing financial constraints as a result of a poor economic performance. This price-sensitivity is reflected by the strong positions of leading local value brands such as Pep, Ackermans and Pick ‘n’ Pay.

Retailers use price promotions in non-sheer hosiery in response to competition from low-priced Chinese imports

Non-sheer hosiery brands face competition from low-priced unbranded Chinese imports, which offer cheaper prices. However, promotional activity in the form of discounts and bulk offers in major retail stores is proving successful to an extent in attracting lower-income groups to branded non-sheer hosiery.

COMPETITIVE LANDSCAPE

Affordable local retailers lead sales as consumers focus on price

The top three players in hosiery in 2019 were all local retailers. Pepkor Holdings, which offers affordable prices, wide distribution reach and extensive range, retained the lead although it saw a further decline in share.

Falke combats unbranded Chinese competition by focusing on quality

Unbranded Chinese imports continue to be a threat to the leading hosiery players in South Africa. However, brands such as Falke have managed to survive this competition by developing a niche positioning for their products.

Room for higher-priced and fashionable brands to succeed

In a struggling category, Socks for Africa also succeeded in achieving current value sales growth in hosiery in 2019. The company’s eponymous brand specialises in socks, offering a wide range of choice including sports socks, toe socks, non-slip socks, thigh-high socks, knee and novelty socks.

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Hosiery Sample Report Hosiery Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in South Africa?
What are the major brands in South Africa?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in South Africa - Category analysis

HEADLINES

PROSPECTS

Sheer hosiery sees ongoing strong sales despite lack of price promotions

Price remains driving force behind purchasing decisions

Retailers use price promotions in non-sheer hosiery in response to competition from low-priced Chinese imports

COMPETITIVE LANDSCAPE

Affordable local retailers lead sales as consumers focus on price

Falke combats unbranded Chinese competition by focusing on quality

Room for higher-priced and fashionable brands to succeed

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2014-2019
Table 2 Sales of Hosiery by Category: Value 2014-2019
Table 3 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 4 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Hosiery: % Value 2015-2019
Table 6 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 7 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 8 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Apparel and Footwear in South Africa - Industry Overview

EXECUTIVE SUMMARY

Economic constraints hinder sales as many struggle to access credit

Price promotions put pressure on margins

Local leaders under fire, facing competition from fast fashion and low-priced imports

E-commerce grows from low base but store presence remains important

Slightly stronger growth ahead but price-sensitivity will persist

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Hosiery in South Africa

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Executive Summary

New Report Guarantee

PROSPECTS

Sheer hosiery sees ongoing strong sales despite lack of price promotions

Price remains driving force behind purchasing decisions

Retailers use price promotions in non-sheer hosiery in response to competition from low-priced Chinese imports

COMPETITIVE LANDSCAPE

Affordable local retailers lead sales as consumers focus on price

Falke combats unbranded Chinese competition by focusing on quality

Room for higher-priced and fashionable brands to succeed

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in South Africa - Category analysis

HEADLINES

PROSPECTS

Sheer hosiery sees ongoing strong sales despite lack of price promotions

Price remains driving force behind purchasing decisions

Retailers use price promotions in non-sheer hosiery in response to competition from low-priced Chinese imports

COMPETITIVE LANDSCAPE

Affordable local retailers lead sales as consumers focus on price

Falke combats unbranded Chinese competition by focusing on quality

Room for higher-priced and fashionable brands to succeed

CATEGORY DATA

Apparel and Footwear in South Africa - Industry Overview

EXECUTIVE SUMMARY

Economic constraints hinder sales as many struggle to access credit

Price promotions put pressure on margins

Local leaders under fire, facing competition from fast fashion and low-priced imports

E-commerce grows from low base but store presence remains important

Slightly stronger growth ahead but price-sensitivity will persist

MARKET DATA

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