Non-sheer hosiery continues to perform the best in 2020, inclusive and regardless of COVID-19. Non-sheer hosiery is traditionally a stronger category anyway, due to demand for sports-inspired socks, and this has simply been amplified by the event of COVID-19.
Casual everyday socks are also going through a slow transformation, from simple black or white socks, towards more fashionable and unique variants. Many online fashionable socks, such as Happy Feet, Soxit, Rajponozek, and Klub panu z ponozkovic, reported only small declines in sales.
Calpra sro maintains its lead in hosiery in 2020, thanks to its top Calzedonia brand. However, most notable is the rising popularity of private label brands in hosiery, as evidenced by F&F from Tesco Stores CR being in second place.
Private label brands will further strengthen their position in hosiery over the forecast period, as consumers will be increasingly attracted to the price-quality ratio offered by such brands, alongside the growing choice of styles and colours in private label stores. This is because, similarly to other categories, consumers will seek out cheaper alternatives due to the lower consumer spending power seen as a hangover from COVID-19.
Sport and sport-inspired non-sheer hosiery is expected to bounce back to positive figures and continue to grow over the forecast period. Overall, sales will revert back to pre-pandemic value sales quite quickly, albeit some sub-categories in non-sheer hosiery may see slightly lower (although still positive) sales than compared to the review period.
The entry of digital technologies into retail has had a significant impact across many categories, including hosiery, which is evidenced by the ongoing success of online sock shops. New technologies open up a wide range of ways to communicate with the customer directly in the store, whether virtual or physical, along with saving consumers time and offering products at discounted prices, often with free delivery.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Hosiery research and analysis database.
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