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Country Report

Hosiery in

Hosiery in Austria

14 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Value growth is affected by high discounting

Hosiery also registered modest retail current value growth in 2018. Low unit prices of hosiery make it an ideal candidate for discounting, as retailers try to increase footfall and boost turnover with regular sales promotions.

Polarisation in hosiery

Hosiery is marked by polarisation in Austria. Whilst mass hosiery suffers from discounting, low pricing and a lack of novelty, premium hosiery collections are being transformed into fashion statements by designers.

Key trends set to continue in the forecast period

Over the forecast period, the demand for hosiery is set to show continuity with review period trends. Market saturation remains a factor, while high discounting, strong competition and low unit prices will also exert downward pressure on value growth.

COMPETITIVE LANDSCAPE

Players fight for shares

The competitive landscape remains highly fragmented in Austria. Many companies target hosiery, which makes the category extremely competitive and limits revenue for individual players.

Hosiery specialists offer innovation

The general limits on value growth have relegated hosiery to an insignificant area of mass apparel, with very little investment in new product development. Innovation comes predominantly from upmarket hosiery specialists looking to differentiate their ranges through added-value and premium items.

Some growth opportunities in an increasingly congested field

The competition is set to intensify in the forecast period, as the large number of established players are joined by more online retailers seeking to expand their hosiery ranges to appeal to young consumers. Hosiery specialists are expected to continue to provide the innovation in the category by adding unique selling points to their lines.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Austria?
What are the major brands in Austria?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Austria - Category analysis

HEADLINES

PROSPECTS

Value growth is affected by high discounting

Polarisation in hosiery

Key trends set to continue in the forecast period

COMPETITIVE LANDSCAPE

Players fight for shares

Hosiery specialists offer innovation

Some growth opportunities in an increasingly congested field

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2013-2018
Table 2 Sales of Hosiery by Category: Value 2013-2018
Table 3 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 4 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Hosiery: % Value 2014-2018
Table 6 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 7 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 8 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees positive growth

Strong influence of discounting

Large clothing retail chains lead

Buying online is standard for modern Austrians

Positive outlook in a tough business environment

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Hosiery in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Value growth is affected by high discounting

Polarisation in hosiery

Key trends set to continue in the forecast period

COMPETITIVE LANDSCAPE

Players fight for shares

Hosiery specialists offer innovation

Some growth opportunities in an increasingly congested field

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hosiery in Austria - Category analysis

HEADLINES

PROSPECTS

Value growth is affected by high discounting

Polarisation in hosiery

Key trends set to continue in the forecast period

COMPETITIVE LANDSCAPE

Players fight for shares

Hosiery specialists offer innovation

Some growth opportunities in an increasingly congested field

CATEGORY DATA

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sees positive growth

Strong influence of discounting

Large clothing retail chains lead

Buying online is standard for modern Austrians

Positive outlook in a tough business environment

MARKET DATA

DEFINITIONS

SOURCES

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