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Country Report

Hosiery in

Hosiery in Austria

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

A bad year for hosiery as work and social arrangements disrupted

As with most areas of apparel, the lockdown and home seclusion took a heavy toll on sales of hosiery, with consumers lacking the incentive to buy new products. With many consumers switching to working from home following the outbreak of COVID-19 the demand for formalwear, including sheer hosiery, dropped sharply.

Products designed for comfort or sport attract greater interest

Within non-sheer hosiery it was products focused on comfort and warmth which fared better than formal hosiery designed for the workplace. Some consumers invested in slipper socks with non-slip soles to wear around the home when working or relaxing, with less need for footwear due to fewer trips outside the home.

Consumers look for cheaper options due to home seclusion

Hosiery is a fragmented category, with little change in this scenario in 2020. With prevailing economic uncertainty many consumers went for basic, cheap products.

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Hosiery Sample Report Hosiery Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Austria?
What are the major brands in Austria?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

A bad year for hosiery as work and social arrangements disrupted

Products designed for comfort or sport attract greater interest

Consumers look for cheaper options due to home seclusion

RECOVERY AND OPPORTUNITIES

Resumption of work and social activities should support a quick recovery

New product development and innovation expected to influence the competitive landscape

Sustainability and comfort seen as important factors heading into the forecast period

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2015-2020
Table 2 Sales of Hosiery by Category: Value 2015-2020
Table 3 Sales of Hosiery by Category: % Volume Growth 2015-2020
Table 4 Sales of Hosiery by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Hosiery: % Value 2016-2020
Table 6 LBN Brand Shares of Hosiery: % Value 2017-2020
Table 7 Forecast Sales of Hosiery by Category: Volume 2020-2025
Table 8 Forecast Sales of Hosiery by Category: Value 2020-2025
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Hosiery in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

A bad year for hosiery as work and social arrangements disrupted

Products designed for comfort or sport attract greater interest

Consumers look for cheaper options due to home seclusion

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hosiery in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

A bad year for hosiery as work and social arrangements disrupted

Products designed for comfort or sport attract greater interest

Consumers look for cheaper options due to home seclusion

RECOVERY AND OPPORTUNITIES

Resumption of work and social activities should support a quick recovery

New product development and innovation expected to influence the competitive landscape

Sustainability and comfort seen as important factors heading into the forecast period

CATEGORY DATA

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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