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Country Report

Hosiery in

Hosiery in Austria

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hosiery faces saturation with discounting, sales constraining value growth

Hosiery is set to register only marginal value growth in the forecast period. The category suffers from saturation and a high level of discounting and frequent sales, which erodes its value growth potential.

Impulse buying is high and helpful

In the long term, hosiery is expected to have only marginal value growth due to low consumer demand. Commonly, consumers buy hosiery when they visit a store to buy other apparel and would rarely make an extra shopping trip to buy it on their own.

Consumer preference is for comfortable hosiery

In hosiery there is a strong trend towards comfort and convenience and consumers pay special attention to the dyes and chemicals used, favouring products that are perceived to be skin friendly and not harmful to the health. The general trend is for good quality, durable and mid- to low-priced items.

COMPETITIVE LANDSCAPE

A large number of companies target hosiery

A large number of companies target hosiery that results in stiff competition. These include specialist hosiery manufacturers, apparel and sportswear retailers and even grocery retailers.

Value-added products are important

In the forecast period, leading brands are expected to focus on premium and added-value products in order to generate high margins and create consumer interest. Currently, it is impossible to generate good revenues from mass market hosiery due to the stiff competition.

Manufacturers looking at premium category

Over the forecast period leading manufacturers are set to target the premium category with value-added as well as specialised products. This creates product differentiation and justifies high unit prices.

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Samples

Hosiery Market Sample Report Hosiery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Austria?
What are the major brands in Austria?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Austria - Category analysis

HEADLINES

PROSPECTS

Hosiery faces saturation with discounting, sales constraining value growth

Impulse buying is high and helpful

Consumer preference is for comfortable hosiery

COMPETITIVE LANDSCAPE

A large number of companies target hosiery

Value-added products are important

Manufacturers looking at premium category

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2012-2017
Table 2 Sales of Hosiery by Category: Value 2012-2017
Table 3 NBO Company Shares of Hosiery: % Value 2013-2017
Table 4 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 5 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 6 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 7 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 8 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear registers a moderate performance

Austrian economy is growing again

Changing weather patterns impact demand and smart technology is growing

Apparel and footwear retail is congested, but online retailing is seeing rapid growth

Moderate growth expected in the forecast period

MARKET DATA

Table 9 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 10 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 12 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 14 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 15 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 16 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 17 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Hosiery in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Hosiery faces saturation with discounting, sales constraining value growth

Impulse buying is high and helpful

Consumer preference is for comfortable hosiery

COMPETITIVE LANDSCAPE

A large number of companies target hosiery

Value-added products are important

Manufacturers looking at premium category

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Austria - Category analysis

HEADLINES

PROSPECTS

Hosiery faces saturation with discounting, sales constraining value growth

Impulse buying is high and helpful

Consumer preference is for comfortable hosiery

COMPETITIVE LANDSCAPE

A large number of companies target hosiery

Value-added products are important

Manufacturers looking at premium category

CATEGORY DATA

Apparel and Footwear in Austria - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear registers a moderate performance

Austrian economy is growing again

Changing weather patterns impact demand and smart technology is growing

Apparel and footwear retail is congested, but online retailing is seeing rapid growth

Moderate growth expected in the forecast period

MARKET DATA

DEFINITIONS

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