Demand for high-quality hosiery is expected to be boosted by rising consumer sophistication thanks to attempts from the leading brands to develop new and innovative products designed to add value to what is a relatively functional item of apparel. For example, people could be encouraged to mix and match their socks with their daily outfits to add a stylish accent, such as through the use of bold colours and patterns.
While distribution is expected to increase both online and offline as players look to reach greater numbers of consumers, price discounting and promotions will likely remain key when it comes to winning share in hosiery. In fact, sales of hosiery are largely seasonal, with sales flourishing during the back-to-school period when parents tend to update their children’s wardrobe before the semester starts.
Huge numbers of consumers shifted to shopping online as a result of the COVID-19 pandemic in Thailand and having become familiar with the convenience and other benefits of e-commerce the channel is expected to see further gains over the forecast period. Platforms such as Lazada, Shopee, JD.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Sheer hosiery and Non-sheer hosiery.See All of Our Definitions
This report originates from Passport, our Hosiery research and analysis database.
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