Growth for hosiery remains subdued in 2021. However, the contribution to sales of non-sheer hosiery remains dominant, with sportswear brands continuing to capture share.
Sheer hosiery has limited functionality in daily life, with consumers mainly wearing sheer hosiery as part of formal work attire or for certain social occasions. After the pandemic, due to increasing awareness of health and wellness, athleisure trends continue to penetrate consumers’ lives including the greater demand for comfortable athleisure clothing, while enabling them to transition between exercise and daily activities considering their relatively fast-paced lifestyles.
Post-pandemic, non-performance non-sheer hosiery has seen an increasing focus on design. Hosiery in general has a high replacement rate, and together with an increased awareness of hygiene, hosiery is being washed more frequently.
The prices of non-sheer hosiery are predicted to become increasingly polarised over the forecast period, based on the category’s functionality as sports and performance-related hosiery will be increasingly expensive while non-performance hosiery is likely to see lower unit price hikes. Non-performance non-sheer hosiery tends to have a high replacement rate, especially invisible socks or shoe liners for females that see greater wear-and-tear.
Formal work attire will see a permanent redefinition after the pandemic as younger consumers who started working during this period are used to more casualised workplace dress codes. Working environments for Generation Z and younger generations that do not require more formal attire are likely to see the further penetration of comfortable apparel, which is likely to subdue demand for sheer hosiery, especially nude-colour sheer hosiery which is often used to pair with formal work attire.
Hosiery traditionally requires the least effort and attention considering its self-driving nature as a category. This is particularly the case for non-sheer hosiery, with many consumers often buying in bulk due to its high replacement rate.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Sheer hosiery and Non-sheer hosiery.See All of Our Definitions
This report originates from Passport, our Hosiery research and analysis database.
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