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Country Report

Hosiery in

Hosiery in Sweden

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Warm summer limits growth of sheer hosiery

Sheer hosiery declined in current value and volume terms in 2018 as Swedes showed their bare legs for a longer period during the summer than earlier in the review period. The summer and late spring were exceptionally warm in 2018 as temperatures reached more than 30 degrees Celsius for several weeks.

Interest in socks as an accessory drives sales of hosiery

Socks, as witnessed with the success of the niche Swedish socks brand Happy Socks, gained some popularity amongst Swedish consumers. Structure of the sock fabric continued to be popular in 2018, being offered in rather basic colours as well as bright single-coloured socks, rather than block combinations and patterns for women.

Functionality adds specific benefits

Following the strong influence of health and wellness lifestyles, many Swedes remained active in 2018 and therefore demanded an increasing number of socks for sporting activities. There was a larger supply and demand for niche socks specialised for wearing with “sneakers”, which are slightly higher on the ankle and offer extra support for the heels, as this footwear is increasingly popular in Sweden.

COMPETITIVE LANDSCAPE

Lindex strengthens leadership of hosiery

Lindex Sverige led hosiery in 2018, a position stemming from the strong assortment of goods with a strong focus on staff expertise on underwear and hosiery. It is also a well-known and trusted retailer, offering the second largest apparel and footwear brand in Sweden.

Niched brands record strongest growth in 2018

Swedes are interested in brands specialising in various niche items that they perceive them to offer some sort of expertise. Happy Socks therefore continued to record strong growth in 2018.

Functional sports and fashionable hosiery expected to perform well

There is no evidence suggesting that Swedes will show a declining interest in sports-inspired footwear, active lifestyles or hiking. Therefore, socks and other sports hosiery are projected to continue growing over the forecast period.

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Hosiery Sample Report Hosiery Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Sweden?
What are the major brands in Sweden?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Sweden - Category analysis

HEADLINES

PROSPECTS

Warm summer limits growth of sheer hosiery

Interest in socks as an accessory drives sales of hosiery

Functionality adds specific benefits

COMPETITIVE LANDSCAPE

Lindex strengthens leadership of hosiery

Niched brands record strongest growth in 2018

Functional sports and fashionable hosiery expected to perform well

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2013-2018
Table 2 Sales of Hosiery by Category: Value 2013-2018
Table 3 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 4 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Hosiery: % Value 2014-2018
Table 6 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 7 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 8 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

Changing consumer behaviour negatively impacts apparel and footwear

Long and warm summer negatively affects sales of apparel in 2018

Swedish apparel giants lead although niche players and sportswear gain ground

Multi-brand stores experience plummeting sales

Physical and omni-channel retailers expected to test new strategies to capitalise on internet retailing

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Hosiery in Sweden

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Executive Summary

New Report Guarantee

PROSPECTS

Warm summer limits growth of sheer hosiery

Interest in socks as an accessory drives sales of hosiery

Functionality adds specific benefits

COMPETITIVE LANDSCAPE

Lindex strengthens leadership of hosiery

Niched brands record strongest growth in 2018

Functional sports and fashionable hosiery expected to perform well

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Sweden - Category analysis

HEADLINES

PROSPECTS

Warm summer limits growth of sheer hosiery

Interest in socks as an accessory drives sales of hosiery

Functionality adds specific benefits

COMPETITIVE LANDSCAPE

Lindex strengthens leadership of hosiery

Niched brands record strongest growth in 2018

Functional sports and fashionable hosiery expected to perform well

CATEGORY DATA

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

Changing consumer behaviour negatively impacts apparel and footwear

Long and warm summer negatively affects sales of apparel in 2018

Swedish apparel giants lead although niche players and sportswear gain ground

Multi-brand stores experience plummeting sales

Physical and omni-channel retailers expected to test new strategies to capitalise on internet retailing

MARKET DATA

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