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Country Report

Hosiery in

Hosiery in Sweden

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Interest in hosiery remains stable

Hosiery displayed rather modest growth in 2017, which is expected to continue at a similar level throughout the forecast period as consumers are becoming more interested in the expressing their individuality through hosiery. Hosiery has become more of a fashion accessory and not solely a necessity of wearing sheer and non-sheer hosiery to put something on the feet or to accompany with a dress.

Non-sheer hosiery sees the fastest growth due to demand for socks

The socks trend displayed the strongest growth as demand for more fashionable and individualistic socks rose during 2017. Swedish consumers were seeing socks as a part of the outfit and the category was widely diversified with small discrete details such as fishnet, structure, dots, glitter, and checks.

Product development in line with fashion trends will be a focus

Hosiery companies are projected to continue their focus on product development in line with the general fashion trends in order to achieve higher growth. As consumers received the changes in supply well during 2017, more brands are expected to strive to promote their products as an integral of the fashion trends.

COMPETITIVE LANDSCAPE

Lindex remains the largest hosiery brand, but loses some value share to smaller players

Lindex Sverige continued to lead sales of hosiery in Sweden in 2017, based on the strength of its well-known and trusted brand image, especially within underwear and hosiery, as those are its particular focus areas, and as well due to its having loyal customers.

Quality and niche brands gaining further ground

Brands with a niche focus on hosiery continued to gain ground during 2017 with Swedish original brands such as Happy Socks; its range of socks in different colours and patterns is particularly popular amongst men. The brand has seen strong annual growth since it was launched in 2008 and continues to focus on new areas such as launching new lines of socks, and it set up an underwear line in 2014 to continue to stay relevant.

Integration of hosiery as a part of the outfit boosts sales for underwear retailers

Contrary to the decline of Lindex within hosiery and the slower developments of the larger apparel chains such as H&M and KappAhl, underwear retailers with a private label saw higher development of sales stemming from their stronger focus on hosiery as a fashion garment. The underwear retailer Twilfit with a large assortment of private label products therefore displayed stronger growth within hosiery 2017 as consumers demanded a larger assortment and focus on non-sheer and sheer hosiery.

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Hosiery Market Sample Report Hosiery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Sweden?
What are the major brands in Sweden?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Sweden - Category analysis

HEADLINES

PROSPECTS

Interest in hosiery remains stable

Non-sheer hosiery sees the fastest growth due to demand for socks

Product development in line with fashion trends will be a focus

COMPETITIVE LANDSCAPE

Lindex remains the largest hosiery brand, but loses some value share to smaller players

Quality and niche brands gaining further ground

Integration of hosiery as a part of the outfit boosts sales for underwear retailers

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2012-2017
Table 2 Sales of Hosiery by Category: Value 2012-2017
Table 3 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 4 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Hosiery: % Value 2013-2017
Table 6 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 7 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 8 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sales decline during 2017

Consumers change their preference to other goods than apparel and footwear in 2017

Apparel and footwear market comprises strong domestic players

Internet retailing drives sales of apparel and footwear

Apparel and footwear companies will put more effort into enhancing growth in the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Hosiery in Sweden

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Executive Summary

New Report Guarantee

PROSPECTS

Interest in hosiery remains stable

Non-sheer hosiery sees the fastest growth due to demand for socks

Product development in line with fashion trends will be a focus

COMPETITIVE LANDSCAPE

Lindex remains the largest hosiery brand, but loses some value share to smaller players

Quality and niche brands gaining further ground

Integration of hosiery as a part of the outfit boosts sales for underwear retailers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Sweden - Category analysis

HEADLINES

PROSPECTS

Interest in hosiery remains stable

Non-sheer hosiery sees the fastest growth due to demand for socks

Product development in line with fashion trends will be a focus

COMPETITIVE LANDSCAPE

Lindex remains the largest hosiery brand, but loses some value share to smaller players

Quality and niche brands gaining further ground

Integration of hosiery as a part of the outfit boosts sales for underwear retailers

CATEGORY DATA

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear sales decline during 2017

Consumers change their preference to other goods than apparel and footwear in 2017

Apparel and footwear market comprises strong domestic players

Internet retailing drives sales of apparel and footwear

Apparel and footwear companies will put more effort into enhancing growth in the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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