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Country Report

Hosiery in

Hosiery in Sweden

Feb 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth of hosiery is limited by a number of factors

Growth of hosiery is limited by a number of factors in Sweden. These products generally suffer from low visibility in retail outlets, whilst the wear-and-tear nature of hosiery continues to limit the growth possibilities.

The sports and exercise trends add value

Following the strong influence of health and wellness lifestyles, many Swedes remained active in 2019 and many therefore purchased socks for sporting activities, leading to stronger supply and demand for niche socks designed for wearing with sneakers. These are slightly higher on the ankle and offer extra support for the heels, as this footwear is increasingly popular in Sweden.

Increasing interest in socks as an accessory

Socks, as witnessed with the success of the niche Swedish socks brand, Happy Socks, at the end of the review period, gained some popularity amongst Swedish consumers. Happy Socks has become an international hosiery player with its colourful and playful socks.

COMPETITIVE LANDSCAPE

Lindex Sverige continues to lead

Low-cost apparel giant, Lindex Sverige, continued to lead hosiery in 2019, a position stemming from the strong assortment of goods with a key focus on staff expertise on underwear and hosiery. It is also a well-known and trusted retailer, offering the second largest apparel and footwear brand in Sweden.

Niche brands continue to record strong growth in 2019

Swedes are interested in brands specialising in various niche items which they perceive to offer some sort of expertise. Happy Socks therefore continued to record strong growth in 2019.

Functional sports and fashionable hosiery expected to perform well

There is no evidence suggesting that Swedes will show a declining interest in sports-inspired footwear, active lifestyles or hiking over the forecast period. Sports brands, such as Nike and adidas, are therefore likely continue to gain in value share.

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Hosiery Sample Report Hosiery Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Sweden?
What are the major brands in Sweden?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Sweden - Category analysis

HEADLINES

PROSPECTS

Growth of hosiery is limited by a number of factors

The sports and exercise trends add value

Increasing interest in socks as an accessory

COMPETITIVE LANDSCAPE

Lindex Sverige continues to lead

Niche brands continue to record strong growth in 2019

Functional sports and fashionable hosiery expected to perform well

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2014-2019
Table 2 Sales of Hosiery by Category: Value 2014-2019
Table 3 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 4 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Hosiery: % Value 2015-2019
Table 6 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 7 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 8 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

Changing consumer behaviour leads to ongoing sluggish growth of apparel and footwear

Increasing competition between brands and retailers in apparel

Swedish apparel giants lead although niche and sportswear players gain ground

E-commerce continues to take share

Physical and omni-channel retailers expected to test new strategies to capitalise on e-commerce

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Hosiery in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth of hosiery is limited by a number of factors

The sports and exercise trends add value

Increasing interest in socks as an accessory

COMPETITIVE LANDSCAPE

Lindex Sverige continues to lead

Niche brands continue to record strong growth in 2019

Functional sports and fashionable hosiery expected to perform well

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Sweden - Category analysis

HEADLINES

PROSPECTS

Growth of hosiery is limited by a number of factors

The sports and exercise trends add value

Increasing interest in socks as an accessory

COMPETITIVE LANDSCAPE

Lindex Sverige continues to lead

Niche brands continue to record strong growth in 2019

Functional sports and fashionable hosiery expected to perform well

CATEGORY DATA

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

Changing consumer behaviour leads to ongoing sluggish growth of apparel and footwear

Increasing competition between brands and retailers in apparel

Swedish apparel giants lead although niche and sportswear players gain ground

E-commerce continues to take share

Physical and omni-channel retailers expected to test new strategies to capitalise on e-commerce

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

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