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Country Report

Hosiery in

Hosiery in Sweden

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Closures of retail outlets and shift towards online sales in 2020 reduce the visibility of hosiery

In 2020, the primary factor affecting hosiery sales was COVID-19, which drove consumers away from physical retail stores towards online channels. Although both sheer and non-sheer hosiery are fairly well suited to online retail, reduced visibility and opportunities for buying what is essentially regarded as an add-on product led to a substantial decline in current value sales, although this decline was less than that seen in other apparel categories such as jeans and womenswear.

Changes in consumer behaviour as a result of COVID-19 limit the need for sheer hosiery, but non-sheer hosiery sales remain relatively stable

Sheer hosiery was particularly hit by significant changes in consumer behaviour as a result of the pandemic, which saw workers avoid office environments and fewer social events and interactions in social contexts where sheer hosiery is used. Moreover, there was generally a reduced focus on ‘cosmetic’ apparel in 2020, as Swedes grappled with more pressing matters and incomes declined to some extent.

Lindex Sverige gains share and consolidates its lead in hosiery in 2020

Low-cost apparel giant Lindex Sverige continued to lead hosiery and consolidate its position in 2020, thanks to the company's wide assortment of goods and its focus on staff expertise in underwear and hosiery. Lindex is also a well-known and trusted retailer, offering the second largest apparel and footwear brand in Sweden.

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Hosiery Sample Report Hosiery Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Sweden?
What are the major brands in Sweden?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Closures of retail outlets and shift towards online sales in 2020 reduce the visibility of hosiery

Changes in consumer behaviour as a result of COVID-19 limit the need for sheer hosiery, but non-sheer hosiery sales remain relatively stable

Lindex Sverige gains share and consolidates its lead in hosiery in 2020

RECOVERY AND OPPORTUNITIES

Non-sheer hosiery will recover quickly, but sheer hosiery will languish in the short term

Growth of hosiery will continue to be limited by low visibility and the profusion of multi-pack options

The sports and exercise trend offers opportunities for growth in non-sheer hosiery in the future

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2015-2020
Table 2 Sales of Hosiery by Category: Value 2015-2020
Table 3 Sales of Hosiery by Category: % Volume Growth 2015-2020
Table 4 Sales of Hosiery by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Hosiery: % Value 2016-2020
Table 6 LBN Brand Shares of Hosiery: % Value 2017-2020
Table 7 Forecast Sales of Hosiery by Category: Volume 2020-2025
Table 8 Forecast Sales of Hosiery by Category: Value 2020-2025
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Hosiery in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Closures of retail outlets and shift towards online sales in 2020 reduce the visibility of hosiery

Changes in consumer behaviour as a result of COVID-19 limit the need for sheer hosiery, but non-sheer hosiery sales remain relatively stable

Lindex Sverige gains share and consolidates its lead in hosiery in 2020

Samples

Overview

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Table of Contents

Hosiery in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Closures of retail outlets and shift towards online sales in 2020 reduce the visibility of hosiery

Changes in consumer behaviour as a result of COVID-19 limit the need for sheer hosiery, but non-sheer hosiery sales remain relatively stable

Lindex Sverige gains share and consolidates its lead in hosiery in 2020

RECOVERY AND OPPORTUNITIES

Non-sheer hosiery will recover quickly, but sheer hosiery will languish in the short term

Growth of hosiery will continue to be limited by low visibility and the profusion of multi-pack options

The sports and exercise trend offers opportunities for growth in non-sheer hosiery in the future

CATEGORY DATA

Apparel and Footwear in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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