Rising inflation levels across the forecast period is set to have a direct impact on disposable incomes, and as a consequence, a rising amount of consumers will become price-sensitive, paying more attention to their outgoings. This could lead to changes in consumer behaviour when it comes to hosiery.
Bedroom socks were not a must-have item of apparel in Greece prior to the COVID-19 pandemic; however, they were adopted by more people as a cosy item of home wear during the lockdown and the consumer base thus increased. Although consumers are likely to spend less time at home as restrictions are lifted, it is likely that some consumers will continue to purchase bedroom socks as they are seen as an affordable 'treat' that adds value to the at-home experience.
The shift away from formal footwear is set to remain a key trend in men's footwear, and this will also impact trends in men's hosiery. As the penetration of sports brands is increasing in men's footwear, there will be an increase in the share of sports hosiery too.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Sheer hosiery and Non-sheer hosiery.See All of Our Definitions
This report originates from Passport, our Hosiery research and analysis database.
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