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Country Report

Hosiery in

Hosiery in Greece

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 takes its severest toll upon sheer hosiery in 2020, as women that normally wear it at work and on social occasions demand less of it during lockdown

The impact of COVID-19 upon hosiery has been diverse, with non-sheer hosiery seeing a relatively slight decline in volume and sheer hosiery suffering a double-digit decline in 2020. Whereas sheer hosiery had been performing well in the two years prior to 2020 in the context of fashion trends favouring patterned-tights, the pandemic had a very strong negative impact on the category as the lockdown occurred during the key season for tights (January to late April); that took a toll upon sales when consumers stayed at home, as women that normally wear sheer hosiery to work and on social occasions no longer had occasion to wear it.

Non-sheer hosiery remains resilient during COVID-19, cosy socks and sock slippers are highly demanded during lockdown, while fashion socks take a back seat in 2020

Although non-sheer hosiery remained relatively resilient during the pandemic, as cosy socks and slipper socks were much in demand during the lockdown, fashion socks saw a strong decline in sales for the same reasons as sheer hosiery: during the peak season, consumers stayed at home and therefore did not spend on fashion socks. Basic socks posted an increase in sales over the year, and of course due to their wider use while the lockdown was in place there was an increase in sales of fluffy bedroom socks and slipper socks as well, as a consequence of consumers spending more time at home, and seeking comfort.

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Hosiery Sample Report Hosiery Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Greece?
What are the major brands in Greece?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 takes its severest toll upon sheer hosiery in 2020, as women that normally wear it at work and on social occasions demand less of it during lockdown

Non-sheer hosiery remains resilient during COVID-19, cosy socks and sock slippers are highly demanded during lockdown, while fashion socks take a back seat in 2020

RECOVERY AND OPPORTUNITIES

Due to its affordability as well as to a resumption of normal demand, hosiery is expected to be more resilient than most categories over the forecast period

While hosiery overall is set to see higher value and volume CAGRs, men’s hosiery value will likely decline as men are not fashion driven and more willing to trade down

As economic turmoil persists in the country, unbranded hosiery sold at low prices in Greece’s ubiquitous markets will continue to pose a challenge to category growth

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2015-2020
Table 2 Sales of Hosiery by Category: Value 2015-2020
Table 3 Sales of Hosiery by Category: % Volume Growth 2015-2020
Table 4 Sales of Hosiery by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Hosiery: % Value 2016-2020
Table 6 LBN Brand Shares of Hosiery: % Value 2017-2020
Table 7 Forecast Sales of Hosiery by Category: Volume 2020-2025
Table 8 Forecast Sales of Hosiery by Category: Value 2020-2025
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashion Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Hosiery in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 takes its severest toll upon sheer hosiery in 2020, as women that normally wear it at work and on social occasions demand less of it during lockdown

Non-sheer hosiery remains resilient during COVID-19, cosy socks and sock slippers are highly demanded during lockdown, while fashion socks take a back seat in 2020

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Overview

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Table of Contents

Hosiery in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 takes its severest toll upon sheer hosiery in 2020, as women that normally wear it at work and on social occasions demand less of it during lockdown

Non-sheer hosiery remains resilient during COVID-19, cosy socks and sock slippers are highly demanded during lockdown, while fashion socks take a back seat in 2020

RECOVERY AND OPPORTUNITIES

Due to its affordability as well as to a resumption of normal demand, hosiery is expected to be more resilient than most categories over the forecast period

While hosiery overall is set to see higher value and volume CAGRs, men’s hosiery value will likely decline as men are not fashion driven and more willing to trade down

As economic turmoil persists in the country, unbranded hosiery sold at low prices in Greece’s ubiquitous markets will continue to pose a challenge to category growth

CATEGORY DATA

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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