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Country Report

Hosiery in

Hosiery in Greece

14 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fashion trends and economic insecurity hinder growth

Over the review period sheer hosiery suffered a steep decline in sales, with this poor performance expected to continue in the future, further hampering growth of the wider hosiery category. Sales of sheer hosiery are predicted to continue to fall, albeit at a slower pace, primarily as a result of popular fashion trends which have led to an increasing shift away from formalwear towards a more casual look that favours comfortable and practical clothing items.

Non-sheer hosiery outperforming sheer hosiery

Non-sheer hosiery is anticipated to continue to perform better than sheer hosiery as the former tends to offer more basic items which are targeted at a much wider customer base. This situation can also be attributed to the rising popularity of casualwear as well as the growing athleisure trend, which favours a more sporty look.

Unorganised retailing poses a threat to growth

Informal and unorganised retailing pose a potential threat to the growth of both sheer and non-sheer hosiery. In the context of the recession, consumers are anticipated to favour outdoor markets, which are ubiquitous in every neighbourhood in Greece, as well as street vendors who sell unbranded products at very low prices.

COMPETITIVE LANDSCAPE

Calin continues to lead sales

Calin remained the leading player in hosiery in 2017 thanks to the strength of its Calzedonia brand. Even though the company shut seven stores in 2017, leading to a decline in sales for Calzedonia, the brand maintained its leading position thanks to being a well-established hosiery specialist.

Apparel and sports brands outperform hosiery specialists

Popular fast fashion labels, such as Zara, H&M and Oysho, continued to gain share in the category at the expense of traditional hosiery specialists like Bic and Venus Victoria, which witnessed a steady drop in sales over the review period. In the midst of unremitting economic upheaval, consumers have been increasingly turning to mass-market brands, which benefit from aggressive promotional activities and discounts.

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Hosiery Market Sample Report Hosiery Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Greece?
What are the major brands in Greece?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Greece - Category analysis

HEADLINES

PROSPECTS

Fashion trends and economic insecurity hinder growth

Non-sheer hosiery outperforming sheer hosiery

Unorganised retailing poses a threat to growth

COMPETITIVE LANDSCAPE

Calin continues to lead sales

Apparel and sports brands outperform hosiery specialists

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2012-2017
Table 2 Sales of Hosiery by Category: Value 2012-2017
Table 3 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 4 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Hosiery: % Value 2013-2017
Table 6 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 7 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 8 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Another difficult year for apparel and footwear as the recession continues

Demand for casualwear and sportswear continues to drive growth

Fast fashion and sports brands are the big winners

Internet retailing is gaining momentum

No significant recovery anticipated amidst the ongoing recession

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Hosiery in Greece

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Executive Summary

New Report Guarantee

PROSPECTS

Fashion trends and economic insecurity hinder growth

Non-sheer hosiery outperforming sheer hosiery

Unorganised retailing poses a threat to growth

COMPETITIVE LANDSCAPE

Calin continues to lead sales

Apparel and sports brands outperform hosiery specialists

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Greece - Category analysis

HEADLINES

PROSPECTS

Fashion trends and economic insecurity hinder growth

Non-sheer hosiery outperforming sheer hosiery

Unorganised retailing poses a threat to growth

COMPETITIVE LANDSCAPE

Calin continues to lead sales

Apparel and sports brands outperform hosiery specialists

CATEGORY DATA

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Another difficult year for apparel and footwear as the recession continues

Demand for casualwear and sportswear continues to drive growth

Fast fashion and sports brands are the big winners

Internet retailing is gaining momentum

No significant recovery anticipated amidst the ongoing recession

MARKET DATA

DEFINITIONS

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