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Country Report

Hosiery in

Hosiery in Greece

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fashion trends drive hosiery sales in 2019

Hosiery continued to register retail value and volume growth in 2019 as fashion trends favoured the category.

Non-sheer hosiery continues to outperform sheer hosiery

Non-sheer hosiery continued to perform well in 2019, outperforming sheer hosiery. The category benefits from the shift towards casualwear and the athleisure trend that favours a sporty look.

Informal retailing remains a threat

Informal retailing poses an obstacle to growth for hosiery. Socks and tights are widely available in outdoor markets, which are ubiquitous in Greece, whilst street vendors offering unbranded products at low prices can be found in most major cities.

COMPETITIVE LANDSCAPE

Calzedonia continues to lead despite share loss in 2019

Calin’s Calzedonia remained the leading hosiery brand in 2019. Despite the fact that no new store openings took place, the brand retained its lead, benefiting from its well-established name as a hosiery specialist and its value for money positioning.

Polarisation and fragmentation evident in hosiery

Polarisation trends are evident in the competitive landscape. The leadership of Calzedonia reflects how consumers are willing to pay more for hosiery; however, there is a wide consumer base that when it comes to hosiery is opting for no name products, sold via open markets and variety retailers.

Sports brands increase their penetration

In the context of the developing sock trend, athletic socks and socks with logos are popular even in combination with more formal footwear. Furthermore, the health and wellness trend continued to benefit sports activities and the athleisure trend further boosted sales of sports-inspired apparel.

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Hosiery Sample Report Hosiery Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Greece?
What are the major brands in Greece?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Greece - Category analysis

HEADLINES

PROSPECTS

Fashion trends drive hosiery sales in 2019

Non-sheer hosiery continues to outperform sheer hosiery

Informal retailing remains a threat

COMPETITIVE LANDSCAPE

Calzedonia continues to lead despite share loss in 2019

Polarisation and fragmentation evident in hosiery

Sports brands increase their penetration

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2014-2019
Table 2 Sales of Hosiery by Category: Value 2014-2019
Table 3 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 4 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Hosiery: % Value 2015-2019
Table 6 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 7 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 8 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Reduced tourism and low consumer confidence impact apparel and footwear sales

Casualwear and sportswear remain key fashion trends in 2019

Sports and mass brands perform well in 2019

Competitive prices and broader product range drive growth of e-commerce

Low consumer confidence and frugality to continue over the forecast period to 2024

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Hosiery in Greece

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Executive Summary

New Report Guarantee

PROSPECTS

Fashion trends drive hosiery sales in 2019

Non-sheer hosiery continues to outperform sheer hosiery

Informal retailing remains a threat

COMPETITIVE LANDSCAPE

Calzedonia continues to lead despite share loss in 2019

Polarisation and fragmentation evident in hosiery

Sports brands increase their penetration

Samples

Overview

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Table of Contents

Hosiery in Greece - Category analysis

HEADLINES

PROSPECTS

Fashion trends drive hosiery sales in 2019

Non-sheer hosiery continues to outperform sheer hosiery

Informal retailing remains a threat

COMPETITIVE LANDSCAPE

Calzedonia continues to lead despite share loss in 2019

Polarisation and fragmentation evident in hosiery

Sports brands increase their penetration

CATEGORY DATA

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Reduced tourism and low consumer confidence impact apparel and footwear sales

Casualwear and sportswear remain key fashion trends in 2019

Sports and mass brands perform well in 2019

Competitive prices and broader product range drive growth of e-commerce

Low consumer confidence and frugality to continue over the forecast period to 2024

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

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