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Learn moreFeb 2021
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The impact of COVID-19 upon hosiery has been diverse, with non-sheer hosiery seeing a relatively slight decline in volume and sheer hosiery suffering a double-digit decline in 2020. Whereas sheer hosiery had been performing well in the two years prior to 2020 in the context of fashion trends favouring patterned-tights, the pandemic had a very strong negative impact on the category as the lockdown occurred during the key season for tights (January to late April); that took a toll upon sales when consumers stayed at home, as women that normally wear sheer hosiery to work and on social occasions no longer had occasion to wear it.
Although non-sheer hosiery remained relatively resilient during the pandemic, as cosy socks and slipper socks were much in demand during the lockdown, fashion socks saw a strong decline in sales for the same reasons as sheer hosiery: during the peak season, consumers stayed at home and therefore did not spend on fashion socks. Basic socks posted an increase in sales over the year, and of course due to their wider use while the lockdown was in place there was an increase in sales of fluffy bedroom socks and slipper socks as well, as a consequence of consumers spending more time at home, and seeking comfort.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hosiery industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.