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Country Report

Hosiery in

Hosiery in Greece

14 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hosiery gains momentum

Hosiery continued to register retail value and volume growth in 2018 as fashion trends favoured the category. Beginning in 2017, the sock trend placed hosiery in the spotlight by elevating it to an important fashion item for women.

Non-sheer hosiery continues to outperform sheer

Despite the fact that fashion trends favoured sheer hosiery, the category recorded a decline in sales in 2018. This can be attributed to the poor performance of tights, which suffered due to the ongoing shift towards more comfortable and practical apparel, which created intense competition with leggings.

Informal retailing remains a threat

Informal retailing poses an obstacle to growth for hosiery. Socks and tights are widely available in outdoor markets, which are ubiquitous in Greece, while street vendors offering unbranded products at low prices can be found in most major cities.

COMPETITIVE LANDSCAPE

Calzedonia remains the leading brand

Calin’s Calzedonia remained the leading hosiery brand in 2018. Despite the fact that no new store openings took place, the brand retained its lead, benefiting from its well-established name as a hosiery specialist and its value-for-money positioning.

Sports brands increase their penetration

In the context of the developing sock trend, athletic socks and socks with logos became popular amongst female consumers, even in combination with more formal footwear. Furthermore, the health and wellness trend continued to benefit sports activities and the athleisure trend further boosted sales of sports-inspired apparel.

Sales of fast-fashion apparel specialists continue to grow

With financial conditions remaining difficult for most Greeks in 2018, mass-market apparel brands continued to gain share in hosiery, as consumers migrated to lower-cost items.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Greece?
What are the major brands in Greece?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Greece - Category analysis

HEADLINES

PROSPECTS

Hosiery gains momentum

Non-sheer hosiery continues to outperform sheer

Informal retailing remains a threat

COMPETITIVE LANDSCAPE

Calzedonia remains the leading brand

Sports brands increase their penetration

Sales of fast-fashion apparel specialists continue to grow

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2013-2018
Table 2 Sales of Hosiery by Category: Value 2013-2018
Table 3 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 4 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Hosiery: % Value 2014-2018
Table 6 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 7 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 8 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Low consumer confidence an obstacle to growth

Casualwear and sportswear remain in the spotlight

Large multintionals gain share, whilst local players stand their ground

Internet retailing on the rise

Poor performance is set to continue

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Low consumer confidence an obstacle to growth

Casualwear and sportswear remain in the spotlight

Large multintionals gain share, whilst local players stand their ground

Internet retailing on the rise

Poor performance is set to continue

MARKET DATA

Table 23 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 24 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 25 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 26 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 28 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 29 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 30 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 31 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 32 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 33 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Hosiery in Greece

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Executive Summary

New Report Guarantee

PROSPECTS

Hosiery gains momentum

Non-sheer hosiery continues to outperform sheer

Informal retailing remains a threat

COMPETITIVE LANDSCAPE

Calzedonia remains the leading brand

Sports brands increase their penetration

Sales of fast-fashion apparel specialists continue to grow

Overview

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Table of Contents

Hosiery in Greece - Category analysis

HEADLINES

PROSPECTS

Hosiery gains momentum

Non-sheer hosiery continues to outperform sheer

Informal retailing remains a threat

COMPETITIVE LANDSCAPE

Calzedonia remains the leading brand

Sports brands increase their penetration

Sales of fast-fashion apparel specialists continue to grow

CATEGORY DATA

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Low consumer confidence an obstacle to growth

Casualwear and sportswear remain in the spotlight

Large multintionals gain share, whilst local players stand their ground

Internet retailing on the rise

Poor performance is set to continue

MARKET DATA

DEFINITIONS

SOURCES

Apparel and Footwear in Greece - Industry Overview

EXECUTIVE SUMMARY

Low consumer confidence an obstacle to growth

Casualwear and sportswear remain in the spotlight

Large multintionals gain share, whilst local players stand their ground

Internet retailing on the rise

Poor performance is set to continue

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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