Prior to the pandemic, fashion trends among women of wearing skirts and dresses during the autumn and winter seasons supported the growth of hosiery in Romania, driving increased value growth towards the end of the review period. However, in response to the COVID-19 pandemic, hosiery will witness declining current value sales in 2020 overall.
Prior to the pandemic, non-sheer hosiery was the most popular product area due to its practical nature, however, sheer hosiery recorded stronger current value growth. Non-sheer hosiery used to be preferred by the younger generation of consumers, who began choosing leggings instead of buying a non-sheer hosiery product.
The popularity of private label has increased in response to the COVID-19 pandemic. Most grocery retailers and discounters offer private labelled hosiery at a significantly lower price than branded items.
Hosiery is expected to rebound from as soon as 2021 as current value sales return to seeing growth. This will be in correspondence to the pandemic coming to an end and restrictions continuing to ease, which will lead to more socialising and formal events, thus promoting demand.
E-commerce has largely benefited from the COVID-19 pandemic as the channel has increased its value share notably. Due to the closure of apparel stores, consumers who wanted to continue purchasing hosiery had limited options and therefore chose to do so via e-commerce.
In terms of innovations over the forecast period, more retailers are expected to introduce more fashionable sheer hosiery into their portfolios. This will largely consist of sheer hosiery with different patterns as there is increased interest in these types of products.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Hosiery research and analysis database.
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