Hosiery is expected to see total volume sales increase steadily throughout the forecast period. The fact that various types of hosiery products are considered necessities and their relatively low cost in comparison to other items of clothing should ensure overall demand remains buoyant.
While sheer hosiery looks set to expand consistently in volume terms over the forecast period, growth is projected to be quite modest and slow towards 2027. Demand in the category will be subdued by the increasing preference for casualwear that offers greater comfort, with more women expected to become inclined to favour garments like jeans, trousers and tracksuits over skirts and dresses.
Following the recent success of Calzedonia’s range of Harry Potter-themed socks, over the forecast period more players in non-sheer hosiery are expected to introduce products featuring licensed characters from popular movies and TV shows, cartoons, comics etc. Companies will also seek to stimulate demand and maintain consumer interest in their brands via the launch of products with seasonal themes, bolder colours, more distinctive designs and humorous images or text.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Sheer hosiery and Non-sheer hosiery.See All of Our Definitions
This report originates from Passport, our Hosiery research and analysis database.
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