Sheer hosiery experienced a steep decline in 2020 as lifestyles during the COVID-19 crisis encouraged consumers to shift towards less formal, more comfortable apparel and footwear. Although COVID-19 related restrictions were eased in 2021 as the immediate threat from the disease was perceived to have diminished and the vaccination programme was rolled out, sales did not reach pre-pandemic levels.
Hungarian consumers felt that it was safer not to visit many stores during the period of COVID-19 related restrictions. As a result, they appreciated being able to purchase hosiery products on one-stop shopping trips, while doing their grocery shopping.
Tesco-Globál Áruházak Zrt’s private label brand, F&F, and Lidl Magyarorszag Kereskedelmi’s eponymous brand remained popular in the price-conscious consumer environment of 2021. Hosiery is well placed in Lidl’s discounter outlets in comparison to larger apparel items, as hangers are not required.
Sheer hosiery is expected to continue to struggle during the forecast period as it suffers from rising prices, a lack of versatility and shifting fashion trends. The COVID-19 crisis is set to have an enduring economic impact including high levels of inflation, which will lead to heightened budget-consciousness.
So-called “no show socks” will be more popular amongst middle-aged and older consumers during the forecast period. This will contribute to an increase in the unit prices of non-sheer hosiery.
The market-leading player, Calzedonia has opened new stores under its Calzedonia and Tezenis brands. Two of its new stores are in the new modern shopping centre, Etele Pláza, which is a frequently visited new shopping area.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Hosiery
This report originates from Passport, our Hosiery research and analysis database.
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