In 2023, as consumers are expected to go out more as they regain confidence, demand for hosiery in Japan is expected to see a strong rebound, followed by minimal growth for the rest of the forecast period. While the current value CAGR will turn positive, working from home took hold in many companies after the pandemic, a trend which has continued, which makes it unlikely that either sheer hosiery or non-sheer hosiery will return to the pre-COVID-19 level of value sales even by 2027.
With demand for socks expected to struggle to recover in the long run, developing products that add premium value will be an important strategy for survival. While many hosiery brands lost sales during COVID-19, Tabio continued to grow its sales by launching many limited-edition collaborative products with fashion brands such as Toga, animations, and artists.
Tabio, which offers a customised socks service that offers to embroider initials and words on socks on its official online site, updated its service in November 2022, increasing the maximum number of characters per line from seven to eight, increasing the types of letter fonts that can be used from two to four, including hiragana and katakana, and expanding the number of colours of embroidery thread from nine to a maximum of 15. In addition, the selected customisation can now be confirmed on the preview screen, making it easier to visualise before completing the order.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Sheer hosiery and Non-sheer hosiery.See All of Our Definitions
This report originates from Passport, our Hosiery research and analysis database.
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