In 2020, the COVID-19 pandemic hit hosiery extremely hard, as the occasions to wear such products declined dramatically. Working from home negatively impacted sales of sheer hosiery in particular, which is most often purchased by office workers.
The Japanese hosiery category is very fragmented, with a large number of players operating in the market and little to separate them. The category caters to a broad spectrum of consumers, with products available from dollar stores such as Daiso right through to higher-priced items such as Super Sox’s innovative line which has long been known for its ability to help keep feet odour-free.
Whilst many players in hosiery continued to experience declining value sales in 2021, second-placed Tabio Corp successfully increased its sales. The company excels in launching limited editions of hosiery, often targeting female consumers by offering ranges of socks in collaboration with popular artists, cartoons or fashion brands.
Although 2022 is expected to be a year of rebound for hosiery in Japan, overall demand is not set to return to the pre-COVID-19 level even by 2026. Whilst the forecast period is projected to see positive retail volume and current value CAGRs, more people are expected to work from home, which will continue to limit demand for both sheer and non-sheer hosiery.
As seen from the success of Tabio Corp, offering limited editions of hosiery in collaboration with fashion brands, illustrators or cartoons is effective in terms of offering novelty. These limited editions are also popularly purchased as gifts in Japan.
The growing role of functionality in the development of hosiery will also support the increasing use of digital technology in the category during the forecast period. Thanks to digital innovations, consumers are increasingly measuring and managing their bodies using digital devices, with smart wearable technology enabling them to monitor a wide range of metrics, including heart rate, calories burned, and duration and quality of sleep.
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This is the aggregation of Sheer hosiery and Non-sheer hosiery.See All of Our Definitions
This report originates from Passport, our Hosiery research and analysis database.
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