Hosiery will be supported by two main factors over the forecast period, with sales in sheer hosiery driven by out-of-home lifestyles from workplaces to social events, and non-sheer hosiery driven by the health and wellness trends which inspire consumers to exercise more regularly. As seen in sportswear with the trend for specialist fabrics and technologies, non-sheer hosiery will also benefit from these trends with regards to specialist sports socks.
Whilst there is a rising interest in fast fashion brands, it is expected that unbranded and counterfeit products will continue to dominate hosiery over the forecast period. Such products offer cheaper price points and have a very wide distribution network, being available across the country via traditional markets, street vendors, local small stores, and through social media networks such as Facebook.
Hosiery is also set to benefit from the cross-category trend regarding the ongoing growth of e-commerce. Online shopping trends – and livestreaming – will continue to grow over the forecast period.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of Sheer hosiery and Non-sheer hosiery.See All of Our Definitions
This report originates from Passport, our Hosiery research and analysis database.
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