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Country Report

Hosiery in

Hosiery in Vietnam

12 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing living standards boost hosiery value sales

After the scandal of Chinese products containing toxic materials in 2015, Vietnamese consumers boycotted buying products made in China and looked to purchase local and international goods in order to protect their health. Consumers tend to buy hosiery in modern channels such as supermarkets and hypermarkets, shopping malls and independent sport stores, instead of traditional and open markets like before.

Non-sheer hosiery posts strongest growth in 2017

During the review period, the government launched various campaigns to increase awareness of the benefit of doing sports every day in response to the strong increase in obesity levels in big cities, especially among children under the age of 18. As a result, many running and sport events have been held in Hanoi and Ho Chi Minh City by companies and non-profit organisations, as well as various marketing campaigns.

Investment in promotional campaigns to attract consumers

In the future, non-sheer hosiery is expected to grow strongly, together with sports footwear. Furthermore, promotional campaigns from manufacturers such as Nike and adidas will help to stimulate demand and attract people interested in fitness, as well as contribute to value growth within sportswear in Vietnam.

COMPETITIVE LANDSCAPE

International and local brands compete for sales share

Hosiery continues to be dominated by counterfeit and unbranded goods, mainly from nearby countries like China, Thailand and Cambodia. These products are sold widely across Vietnam at lower prices, offering diversified designs and materials.

Shift towards higher quality branded products

However, thanks to increasing living standards and average incomes, branded products will gradually gain value sales from unbranded goods. In order to do so, manufacturers are predicted to offer promotional events and expand distribution, especially via internet retailing.

adidas leads value growth in 2017

Among branded products, adidas Vietnam witnessed the fastest value growth in 2017, in line with the dramatic increase in demand for sports footwear. Moreover, the company also created a lot of promotional events, offering up to 50% off to stimulate demand and boost sales.

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Hosiery Market Sample Report Hosiery Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Vietnam?
What are the major brands in Vietnam?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Vietnam - Category analysis

HEADLINES

PROSPECTS

Increasing living standards boost hosiery value sales

Non-sheer hosiery posts strongest growth in 2017

Investment in promotional campaigns to attract consumers

COMPETITIVE LANDSCAPE

International and local brands compete for sales share

Shift towards higher quality branded products

adidas leads value growth in 2017

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2012-2017
Table 2 Sales of Hosiery by Category: Value 2012-2017
Table 3 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 4 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Hosiery: % Value 2013-2017
Table 6 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 7 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 8 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear posts strong performance in 2017

New international players continue to penetrate Vietnam

Apparel and footwear still dominated by unbranded and counterfeit products

Internet retailing sales continue to grow strongly

More players set to enter apparel and footwear

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Hosiery in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing living standards boost hosiery value sales

Non-sheer hosiery posts strongest growth in 2017

Investment in promotional campaigns to attract consumers

COMPETITIVE LANDSCAPE

International and local brands compete for sales share

Shift towards higher quality branded products

adidas leads value growth in 2017

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Vietnam - Category analysis

HEADLINES

PROSPECTS

Increasing living standards boost hosiery value sales

Non-sheer hosiery posts strongest growth in 2017

Investment in promotional campaigns to attract consumers

COMPETITIVE LANDSCAPE

International and local brands compete for sales share

Shift towards higher quality branded products

adidas leads value growth in 2017

CATEGORY DATA

Apparel and Footwear in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear posts strong performance in 2017

New international players continue to penetrate Vietnam

Apparel and footwear still dominated by unbranded and counterfeit products

Internet retailing sales continue to grow strongly

More players set to enter apparel and footwear

MARKET DATA

DEFINITIONS

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