Hosiery was strongly impacted by Coronavirus (COVID-19) in 2020. However, the category can be viewed as in decline prior to the outbreak of the pandemic and the spring lockdown, with sales already falling in the second half of the review period.
Sheer hosiery saw the sharpest decline in retail volume and current value sales in 2020. The onset of COVID-19 and the related lockdown and other measures aimed at halting community transmission of the virus, such as the closure of foodservice outlets and leisure and entertainment venues, reduced the opportunities and need to wear such items of hosiery.
Non-sheer hosiery also recorded a slump in retail volume and current value sales over 2020, following softer declines in the second half of the review period. However, non-sheer hosiery has been better placed than sheer hosiery to weather some of the effects of the consumption crisis linked to the pandemic.
Hosiery sales are set to record a partial rebound in retail volume and 2020 constant value terms in 2021. This recovery is limited, however, given the slump registered over 2020.
Sheer hosiery is predicted to benefit, to a degree, from growing attention from fashion catwalks. After years of little interest from stylists, sheer hosiery is set to return to catwalks.
Sustainability trends are predicted to inform new processes and product development in hosiery in the forecast period. The interest in more natural and sustainable hosiery is growing in Italy.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Hosiery research and analysis database.
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