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Country Report

Hosiery in

Hosiery in Italy

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Coronavirus (COVID-19) lockdown hits hosiery hard as spring traditionally provides an important sales season

Hosiery was strongly impacted by Coronavirus (COVID-19) in 2020. However, the category can be viewed as in decline prior to the outbreak of the pandemic and the spring lockdown, with sales already falling in the second half of the review period.

COVID-19 accelerates move away from sheer hosiery as younger consumers seek more modern urban look

Sheer hosiery saw the sharpest decline in retail volume and current value sales in 2020. The onset of COVID-19 and the related lockdown and other measures aimed at halting community transmission of the virus, such as the closure of foodservice outlets and leisure and entertainment venues, reduced the opportunities and need to wear such items of hosiery.

Female demand for fashion short socks helps non-sheer hosiery record a slower decline than sheer hosiery

Non-sheer hosiery also recorded a slump in retail volume and current value sales over 2020, following softer declines in the second half of the review period. However, non-sheer hosiery has been better placed than sheer hosiery to weather some of the effects of the consumption crisis linked to the pandemic.

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Hosiery Sample Report Hosiery Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Italy?
What are the major brands in Italy?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) lockdown hits hosiery hard as spring traditionally provides an important sales season

COVID-19 accelerates move away from sheer hosiery as younger consumers seek more modern urban look

Female demand for fashion short socks helps non-sheer hosiery record a slower decline than sheer hosiery

RECOVERY AND OPPORTUNITIES

Hosiery sales expected to benefit from increasing penetration of athleisure in consumers’ lifestyles and apparel and footwear choices

New “beauty comfort” concept is expected to drive the demand from young women

Sustainability predicted to inform new processes and product development as millennials take centre stage

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2015-2020
Table 2 Sales of Hosiery by Category: Value 2015-2020
Table 3 Sales of Hosiery by Category: % Volume Growth 2015-2020
Table 4 Sales of Hosiery by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Hosiery: % Value 2016-2020
Table 6 LBN Brand Shares of Hosiery: % Value 2017-2020
Table 7 Forecast Sales of Hosiery by Category: Volume 2020-2025
Table 8 Forecast Sales of Hosiery by Category: Value 2020-2025
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 12 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 17 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashionn Face Masks Usage, Pricing and Market Sizes in Western Europe – 2020

Megatrends

Country Report

Hosiery in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Coronavirus (COVID-19) lockdown hits hosiery hard as spring traditionally provides an important sales season

COVID-19 accelerates move away from sheer hosiery as younger consumers seek more modern urban look

Female demand for fashion short socks helps non-sheer hosiery record a slower decline than sheer hosiery

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) lockdown hits hosiery hard as spring traditionally provides an important sales season

COVID-19 accelerates move away from sheer hosiery as younger consumers seek more modern urban look

Female demand for fashion short socks helps non-sheer hosiery record a slower decline than sheer hosiery

RECOVERY AND OPPORTUNITIES

Hosiery sales expected to benefit from increasing penetration of athleisure in consumers’ lifestyles and apparel and footwear choices

New “beauty comfort” concept is expected to drive the demand from young women

Sustainability predicted to inform new processes and product development as millennials take centre stage

CATEGORY DATA

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

DISCLAIMER

SOURCES

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