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Country Report

Hosiery in

Hosiery in Italy

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Functional hosiery and new styles will drive sales

Besides the growing popularity of new bold patterns and colours within sheer hosiery and non-sheer hosiery for women, functional products for sport or with shaping features will enjoy particularly strong demand over the forecast period in Italy. The generally slightly higher average unit prices of such speciality products additionally drive value sales.

Non-sheer hosiery will still be the more dynamic category

In the forecast period, sheer hosiery is likely to post slightly weaker value growth at constant 2017 prices than non-sheer hosiery. This can be attributed to the fact that non-sheer hosiery has a wider consumer base.

Saturation is a major threat

As current fashion trends are expected to fade over the forecast period, taking away one of the category’s major growth drivers, hosiery in Italy is predicted to record only a minor value sales rise at constant 2017 prices. Hosiery will also suffer from a high level of saturation.

COMPETITIVE LANDSCAPE

Calzedonia leads sales

Amidst a fragmented landscape within which many consumers are not brand-orientated, the domestic franchiser Calzedonia held the highest retail value share in 2017, despite its owner being second-placed in the overall company rankings. This was mainly due to its large number of stores, a number continuing to grow in the country, which will ensure a positive performance over the forecast period as well.

Key apparel brands and new entries perform well

Among the best performers in hosiery are the most successful fast-fashion brands in the country, OVS, Zara and H&M; their popularity and low prices helped them achieve positive results in 2017. Then there are new entries that have already established their presence in the category, such as Primark Italy, and entries that are less recent but gaining ground now, eg Uniqlo, which have still been registering marginal value sales but are recording significant increases in Italy.

Premium brands also doing well

Premium brands sold primarily in apparel specialists, including speciality stores for underwear or hosiery, have also performed well. Examples include the Golden Lady line and the Philippe Matignon, which in 2017 achieved steady sales thanks to a new collection in non-sheer hosiery called “To the moon and black”.

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Hosiery Market Sample Report Hosiery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Italy?
What are the major brands in Italy?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Italy - Category analysis

HEADLINES

PROSPECTS

Functional hosiery and new styles will drive sales

Non-sheer hosiery will still be the more dynamic category

Saturation is a major threat

COMPETITIVE LANDSCAPE

Calzedonia leads sales

Key apparel brands and new entries perform well

Premium brands also doing well

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2012-2017
Table 2 Sales of Hosiery by Category: Value 2012-2017
Table 3 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 4 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Hosiery: % Value 2013-2017
Table 6 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 7 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 8 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

Value sales continue to decline in Italian apparel and footwear

Athleisure, recycled clothing, “Made in Italy” artisanal production and customisation all gain ground

The competitive environment is evolving fast, due to changing consumer patterns

Internet retailing will maintain dynamic growth

Apparel and footwear is likely to lose sales over the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 12 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 17 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Megatrends

Country Report

Hosiery in Italy

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Executive Summary

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PROSPECTS

Functional hosiery and new styles will drive sales

Non-sheer hosiery will still be the more dynamic category

Saturation is a major threat

COMPETITIVE LANDSCAPE

Calzedonia leads sales

Key apparel brands and new entries perform well

Premium brands also doing well

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Italy - Category analysis

HEADLINES

PROSPECTS

Functional hosiery and new styles will drive sales

Non-sheer hosiery will still be the more dynamic category

Saturation is a major threat

COMPETITIVE LANDSCAPE

Calzedonia leads sales

Key apparel brands and new entries perform well

Premium brands also doing well

CATEGORY DATA

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

Value sales continue to decline in Italian apparel and footwear

Athleisure, recycled clothing, “Made in Italy” artisanal production and customisation all gain ground

The competitive environment is evolving fast, due to changing consumer patterns

Internet retailing will maintain dynamic growth

Apparel and footwear is likely to lose sales over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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