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Country Report

Hosiery in

Hosiery in Italy

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Athleisure and less formal trends support non-sheer over sheer hosiery

Non-sheer hosiery registered the highest sales and slowest declines in both retail volume and current value terms in 2019. Athleisure has become part of consumers’ lifestyles, as they turn to informal and comfortable outfits and wear sportswear on a daily basis, not just for sport or exercise.

Higher unit prices to offset sales losses, but demand remains robust for certain types

In both sheer and non-sheer hosiery, the average retail current unit price is expected to continue to see slow-to-moderate increases over the forecast period. Companies are looking to price increases to offset decreases in retail volume sales.

Sustainability trend informs new processes and product development in hosiery

The interest in more natural and sustainable hosiery is growing in Italy. However, many consumers are not yet willing to pay higher prices for such products.

COMPETITIVE LANDSCAPE

Wide brand offer keeps Golden Lady ahead despite sluggish sales

Golden Lady continued to lead a fragmented competitive landscape in retail value share terms in 2019. The player offers a portfolio of popular and perceived quality brands, such as the eponymous Golden Lady, Omsa, Filodoro, Sisi and Philippe Matignon, through an extensive network of modern grocery retailers, monobrand directly-owned stores and multibrand Goldenpoint stores.

Strong advertising campaign helps Calzedonia close the share gap on Golden Lady

Calzedonia remained the second-ranked player in 2019, although it continued to close the retail value share gap on Golden Lady. Indeed, Calzedonia is the leading brand in hosiery, while Golden Lady offers a wider brand portfolio.

The choice of store may depend on the type of hosiery required

The distribution of hosiery has changed considerably in Italy since the end of the 20th century. The main evolution is the move towards chained monobrand retailers at the expense of independent multibrand stores and market stalls.

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Samples

Hosiery Sample Report Hosiery Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Italy?
What are the major brands in Italy?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Italy - Category analysis

HEADLINES

PROSPECTS

Athleisure and less formal trends support non-sheer over sheer hosiery

Higher unit prices to offset sales losses, but demand remains robust for certain types

Sustainability trend informs new processes and product development in hosiery

COMPETITIVE LANDSCAPE

Wide brand offer keeps Golden Lady ahead despite sluggish sales

Strong advertising campaign helps Calzedonia close the share gap on Golden Lady

The choice of store may depend on the type of hosiery required

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2014-2019
Table 2 Sales of Hosiery by Category: Value 2014-2019
Table 3 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 4 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Hosiery: % Value 2015-2019
Table 6 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 7 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 8 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

Political and economic uncertainty undermines consumer confidence and hurts sales

Tendency to postpone purchases until sales periods dampens value sales potential

Leading apparel players use omnichannel and digitalisation strategies to gain edge

Millennials lead rush for convenience, wide offer and lower prices in e-commerce

Casualwear and sustainability offer growth opportunities in a sluggish industry

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Hosiery in Italy

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Executive Summary

New Report Guarantee

PROSPECTS

Athleisure and less formal trends support non-sheer over sheer hosiery

Higher unit prices to offset sales losses, but demand remains robust for certain types

Sustainability trend informs new processes and product development in hosiery

COMPETITIVE LANDSCAPE

Wide brand offer keeps Golden Lady ahead despite sluggish sales

Strong advertising campaign helps Calzedonia close the share gap on Golden Lady

The choice of store may depend on the type of hosiery required

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Italy - Category analysis

HEADLINES

PROSPECTS

Athleisure and less formal trends support non-sheer over sheer hosiery

Higher unit prices to offset sales losses, but demand remains robust for certain types

Sustainability trend informs new processes and product development in hosiery

COMPETITIVE LANDSCAPE

Wide brand offer keeps Golden Lady ahead despite sluggish sales

Strong advertising campaign helps Calzedonia close the share gap on Golden Lady

The choice of store may depend on the type of hosiery required

CATEGORY DATA

Apparel and Footwear in Italy - Industry Overview

EXECUTIVE SUMMARY

Political and economic uncertainty undermines consumer confidence and hurts sales

Tendency to postpone purchases until sales periods dampens value sales potential

Leading apparel players use omnichannel and digitalisation strategies to gain edge

Millennials lead rush for convenience, wide offer and lower prices in e-commerce

Casualwear and sustainability offer growth opportunities in a sluggish industry

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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