While overall hosiery experienced declining demand due to home seclusion in 2020 and at the start of 2021, sheer hosiery recorded the weaker performance. This category tends to be supported by demand from female consumers in Israel, and as they were unable to leave their homes to work or socialise, demand was lower compared to previous years.
Towards the end of the review period, the weather in Israel had become increasingly unpredictable with winters generally becoming shorter and milder. For most areas in Israel, winters do not get particularly cold anyway, so the need for hosiery is not as high, particularly impacting demand for tights from women and children.
Non-sheer hosiery is practical and is considered essential when participating in sports (placing an emphasis on both practicality and fashion), for school and the workplace. As such, low cut socks which do not show above trainers or sneakers remained popular in 2021, with most hosiery brands adding this type of non-sheer hosiery to their collections.
Non-sheer hosiery has a stronger presence in Israel, due to greater year-round usage by religious and orthodox populations, with the latter continuing to grow. Many groups of religious women always tend to cover their legs for modesty even during the heat of the summer.
Retail value sales of hosiery through e-commerce platforms are rising but still has considerable potential. The main reasons for this is that it is unnecessary to try these products on before purchase and there is wide range of sizes available, perfect for online orders.
Hosiery is fairly fragmented and offers a high proportion of unbranded socks and sheer hosiery which tend to be sold in a wide range of stores including low-priced beauty specialists. This trend is expected to continue, with no solid differentiation offered between products, and therefore many consumers will continue to be governed by price, certainly in the early part of the forecast period.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hosiery
This report originates from Passport, our Hosiery research and analysis database.
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