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Country Report

Hosiery in

Hosiery in Morocco

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Lifestyle trends support hosiery as professional women wish to present a polished appearance

Hosiery posts another year of healthy performance in both value and volume terms, with non-sheer hosiery showing slightly stronger growth than sheer hosiery. The success of the category is attributed to improved lifestyles and fashion trends, along with an increase in women joining the workforce.

Repeated purchases and seasonal factors boost ongoing growth

Hosiery products are generally quite fragile and easily damaged through use. Therefore hosiery is frequently purchased and sometimes purchased in bulk, which is also an important driver for the continued growth in the category.

Continued innovation and diversity of styles play important roles in hosiery

Innovation and diversity of styles are also playing important roles in hosiery. In 2019, manufacturers have been seen to launch new and stylish designs, with hosiery featuring attractive patterns.

COMPETITIVE LANDSCAPE

SNI Societé Nationale d'Investissement Corp maintains top place thanks to its logistical advantages over other players

SNI Societé Nationale d'Investissement Corp remains the top performer in hosiery, thanks to its Marjane and Inextenso brands. The Marjane stores have widespread distribution, offer good value for money, and have a loyal consumer following due to the popularity of the brand.

Non-sheer hosiery sees greatest growth thanks to higher price points and seasonal factors

Non-sheer hosiery is a stronger and larger segment than sheer hosiery. This can be attributed to seasonal factors, as non-sheer hosiery is warmer than sheer hosiery during the colder months; plus non-sheer hosiery is also favoured by women who prefer to cover up for reasons of religious modesty.

Innovative fabrics could help domestic players compete against influx of Chinese imports

Chinese-imported hosiery is being increasingly seen in Morocco, as these offer a wide range of styles at cheap prices, thus meeting multiple consumers’ needs. However, local manufacturers can compete with innovation in new styles, as the textile industry in Morocco is expected to make a shift towards innovate products for specific skin types.

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Hosiery Sample Report Hosiery Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Morocco?
What are the major brands in Morocco?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Morocco - Category analysis

HEADLINES

PROSPECTS

Lifestyle trends support hosiery as professional women wish to present a polished appearance

Repeated purchases and seasonal factors boost ongoing growth

Continued innovation and diversity of styles play important roles in hosiery

COMPETITIVE LANDSCAPE

SNI Societé Nationale d'Investissement Corp maintains top place thanks to its logistical advantages over other players

Non-sheer hosiery sees greatest growth thanks to higher price points and seasonal factors

Innovative fabrics could help domestic players compete against influx of Chinese imports

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2014-2019
Table 2 Sales of Hosiery by Category: Value 2014-2019
Table 3 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 4 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Hosiery: % Value 2015-2019
Table 6 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 7 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 8 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

Stronger spending power and lifestyle trends supporting overall growth in apparel and footwear in Morocco

Social media led fashion trends and price/quality ratios strongly influencing sales

High competition creating a fragmented environment for apparel players

Growth of internet retailing leading to more impulse purchases

Trends as seen expected to continue to drive growth over the forecast period

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Hosiery in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Lifestyle trends support hosiery as professional women wish to present a polished appearance

Repeated purchases and seasonal factors boost ongoing growth

Continued innovation and diversity of styles play important roles in hosiery

COMPETITIVE LANDSCAPE

SNI Societé Nationale d'Investissement Corp maintains top place thanks to its logistical advantages over other players

Non-sheer hosiery sees greatest growth thanks to higher price points and seasonal factors

Innovative fabrics could help domestic players compete against influx of Chinese imports

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Morocco - Category analysis

HEADLINES

PROSPECTS

Lifestyle trends support hosiery as professional women wish to present a polished appearance

Repeated purchases and seasonal factors boost ongoing growth

Continued innovation and diversity of styles play important roles in hosiery

COMPETITIVE LANDSCAPE

SNI Societé Nationale d'Investissement Corp maintains top place thanks to its logistical advantages over other players

Non-sheer hosiery sees greatest growth thanks to higher price points and seasonal factors

Innovative fabrics could help domestic players compete against influx of Chinese imports

CATEGORY DATA

Apparel and Footwear in Morocco - Industry Overview

EXECUTIVE SUMMARY

Stronger spending power and lifestyle trends supporting overall growth in apparel and footwear in Morocco

Social media led fashion trends and price/quality ratios strongly influencing sales

High competition creating a fragmented environment for apparel players

Growth of internet retailing leading to more impulse purchases

Trends as seen expected to continue to drive growth over the forecast period

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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