Volume sales of hosiery rose in 2021 as Moroccans gradually returned to their workplaces. Hosiery became part of female consumers’ work attire again, after many of them spent several months during 2020 working from home.
The most popular hosiery brands in Morocco in 2021 continued to be those imported from China. These are the most widely available, and also some of the most affordable.
Innovation and diversity of styles are also playing important roles in hosiery. This trend stretches to both mass products and also sophisticated ones, catering for the entire category across a range of price points.
Another reason behind the drop in hosiery sales during the pandemic was the reduction in consumers’ disposable income, caused by the effects of the lockdown. These sales are forecast to recover gradually throughout the forecast period, as the Moroccan economy reopens.
The success of hosiery is attributed to improved lifestyles and fashion trends, along with an increase in women joining the workforce. In addition to the more relaxed dress codes in workplaces, we have also seen strong growth in women’s suits in womenswear.
Hosiery posts is set post a healthy performance in both value and volume terms over the forecast period, with non-sheer hosiery showing slightly stronger growth than sheer hosiery. The success of the category is attributed to improved lifestyles and fashion trends, along with an increase in women joining the workforce.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hosiery
This report originates from Passport, our Hosiery research and analysis database.
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