Hosiery lost a large proportion of its volumes and current value in 2020. The COVID-19 lockdown caused a large hit in sales, with hosiery mainly worn when going out.
The most popular hosiery brands in Morocco in 2020 continued to be those imported from China. These are the most widely available, and also some of the most affordable.
A slight boost in demand towards the end of 2020 saved hosiery from posting an even heavier decline. The end of the lockdown in the autumn coincided with the change of season.
A key reason behind the drop in hosiery sales in 2020 was the reduction in consumers’ disposable income, caused by the effects of the COVID-19 pandemic. These sales are forecast to recover gradually throughout the forecast period, as the Moroccan economy reopens.
Volume sales of hosiery are certain to be boosted in 2021 by Moroccans returning to their workplaces. Hosiery will become part of female consumers’ work attire again, after many of them spent several months during 2020 working from home.
Hosiery posts another year of healthy performance in both value and volume terms, with non-sheer hosiery showing slightly stronger growth than sheer hosiery. The success of the category is attributed to improved lifestyles and fashion trends, along with an increase in women joining the workforce.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Hosiery research and analysis database.
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