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Learn moreMar 2020
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Hosiery posts another year of healthy performance in both value and volume terms, with non-sheer hosiery showing slightly stronger growth than sheer hosiery. The success of the category is attributed to improved lifestyles and fashion trends, along with an increase in women joining the workforce.
Hosiery products are generally quite fragile and easily damaged through use. Therefore hosiery is frequently purchased and sometimes purchased in bulk, which is also an important driver for the continued growth in the category.
Innovation and diversity of styles are also playing important roles in hosiery. In 2019, manufacturers have been seen to launch new and stylish designs, with hosiery featuring attractive patterns.
SNI Societé Nationale d'Investissement Corp remains the top performer in hosiery, thanks to its Marjane and Inextenso brands. The Marjane stores have widespread distribution, offer good value for money, and have a loyal consumer following due to the popularity of the brand.
Non-sheer hosiery is a stronger and larger segment than sheer hosiery. This can be attributed to seasonal factors, as non-sheer hosiery is warmer than sheer hosiery during the colder months; plus non-sheer hosiery is also favoured by women who prefer to cover up for reasons of religious modesty.
Chinese-imported hosiery is being increasingly seen in Morocco, as these offer a wide range of styles at cheap prices, thus meeting multiple consumers’ needs. However, local manufacturers can compete with innovation in new styles, as the textile industry in Morocco is expected to make a shift towards innovate products for specific skin types.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hosiery industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.